Smiler

"Nobody leaves the phone! DELETE THEM!"

- Smiler

Smiler is the main antagonist of the 2017 critically panned animated movie distributed by Sony Pictures Entertainment, The Emoji Movie.

She is voiced by Maya Rudolph, who also voices Julia from The Simpsons.

Personality
Smiler believes that every emoji should have only one emotion and purpose. This caused her to think of Gene as a "malfunction" and wants him deleted.

Despite believing that all emojis should have one expression, she always forces a smile on her face to hide her real feelings.

History
When Gene arrives at work, Smiler can be seen explaining how the process of sending an emoji works.

Later, after the text center was wrecked, Gene was called in by Smiler. She declared that he is a "malfunction" and wants him deleted as a result. She then sends bots after him, but, thanks to help of Hi-5, he manages to escape.

Smiler soon discovers that Gene left Textopolis. So, she sent more of her bots after him. But, with the help of Jailbreak, Gene and Hi-5 were able to get away through the app Candy Crush.

Later, when Smiler was getting ready to to delete Gene, Gene's parents, Mel and Mary, arrived and were threatened. Luckily, Jailbreak and Hi-5 arrived and disabled the bot, causing it to fall onto Smiler, cracking her teeth.

In a mid-credits scene, Smiler was seen at the "loser lounge" wearing braces as a result of her damaged teeth. She was playing and losing a game of cards with the other emojis there.