Preston Northwest

"Look at who you're talking to, boy. I'm hosting a party for the most powerful people in the world. Do you think they'd come here if they had to rub elbows with your kind? Enjoy the Party! It's the last time you and you're kind will ever come."

- Preston Northwest to Dipper.

Preston Northwest is the Patriarch of the prominent Northwest Family of Gravity Falls, Oregon, and a supporting antagonist throughout the Disney series Gravity Falls. A rich and influential man, he is the descendant of the towns' supposed founder Nathanial Northwest (later revealed by Dipper and Mabel Pines to have been a lucky idiot who was handed the credit as part of a Government conspiracy to hide the true founder) and the father of Pacifica Northwest.

In most of his appearances, Preston is relegated to the background and is characterized as simply a selfish rich man. However, Preston later proved to be one of the most callous, unpleasant, and outright evil people that Dipper ever faced, in some ways worse than many of the actual supernatural threats he had to battle.

He is voiced by Nathan Fillion, who also played Johnny Worthington III in Disney/Pixar's Monsters University.

Appearance
Preston Northwest has short dark brown hair and a dark brown mustache, cheekbones, and a large, rectangular nose. He generally wears a black suit with a white undershirt and a green tie. He wears a gold ring on his middle finger on his left hand.

Personality
Preston enjoys being wealthy and takes pride in being a descendant of Nathaniel Northwest. Though it first appears that he and Priscilla Northwest are as snobbish as their daughter, Preston is revealed to be unmerciful and callous man who sees anyone of the lower class as simply tools. He also doesn't truly care for the fellow rich that much either, being willing to leave them to death, as shown when he tries to persuade Pacifica from opening the gates to their party rather than breaking the curse, as well as abusive to Pacifica, and simply sees her as a tool, all merely to preserve the Northwest family name.

Season 1
Preston is introduced in "Irrational Treasure" celebrating Pioneer day with his family and using his relation to the Town's supposed founder as an excuse to lord his superiority over the people.

Season 2
He later returns in "The Golf War" to drop his daughter off at a match between her and Mabel, however rather than stay to support his daughter, he and his wife leave to go to a party– offering her the words of advice: "Don't lose". But its not until "Northwest Mansion Mystery" that Preston demonstrates just how evil a man he truly is, in fact serving as the true main antagonist of the episode. Preston's ancestor Nathaniel had manipulated local lumberjacks into building what became the family mansion 150 years earlier, by promising he would use the space for a great public service– an annual party held by the family for the workers in the community. However, on the day of their party, the Northwests refused to let in the Lumberjacks and hold up his end of the bargain– instead laughing them off and enjoying a soiree for the rich. Adding injury to insult, the mass removal of the mountainside trees caused mudslides that same evening which killed several of the lumberjacks. One lumberjack among those who died swore a curse on the Northwest line with his dying breath; unless they agreed to honor the promise and let the common folk into their annual party after 150 years he would return to seek revenge. As the curse began to come true, rather than opening the gates and letting the common folk in to break the curse, Preston instead forced his daughter to manipulate Dipper into getting rid of the ghost. Its revealed in this episode as opposed to simply being neglectful, Preston is outright emotionally and psychologically abusive towards Pacifica– going so far as to train her to respond on command to a small bell he keeps on his person (like a dog).

After Dipper successfully trapped the ghost in a silver mirror, Preston thanked him and then began to welcome his guests. However upon learning the truth from the trapped ghost, Dipper angrily stormed back in and called Preston out for his callousness and deception. While Pacifica attempted to apologize to Dipper, Preston intimidated his daughter into silence before smugly dismissing Dipper and his anger– reminding him that this would be the last time anyone of "his kind" (the common-folk) would be allowed at his party.However, the ghost managed to free itself from the mirror and began terrorizing the party, transforming the guests into wooden statues and causing general mayhem. Rather than agree to break the curse and save his guests, Preston instead hid with his wife and a butler in a panic room– leaving everyone else to their doom.

Once the ghost had turned everyone into wood, it planned to burn the mansion down killing everyone. However, Pacifica (having received renewed confidence from Dipper) decided to go against her family's legacy by breaking the curse. However Preston was watching the scene from a trap door, and emerged to order his daughter to leave the gates closed and join them in the panic room (he also reveals his plan to kill and eat the family butler if their food ran out before the ghost left). However finally standing up to her psychologically abusive father Pacifica opened the gates, letting the common people in and breaking the curse. This undid the ghost's damage and saved everyone. However, Preston's only response was narrow-minded shock and terror that the common folk were invading his party.

In "Weirdmageddon Part 1", Preston attempts to offer an allegiance to the dream demon Bill Cipher after he melts the Nathaniel Northwest Statue, despite Pacifica scorning him for it. Bill chooses to disfigure his face by rearranging his facial features instead. Preston collapses in front of a screaming Pacifica and Priscilla.

In the series' finale "Weirdmageddon 3: Take Back the Falls", it is shown that Preston and Priscilla were petrified and added into Bill's throne of human agony along with many other citizens while Pacifica evaded capture. Eventually, Dipper, Mabel, and their friends were able to free the citizens, and Preston's face was returned to normal. When Pacifica was called in to help to stop Bill, Preston (for the first time of doing something right) encouraged her to do so. Following Bill's death and the end of Weirdmageddon, Preston was among the people delighted that everything was finally back to normal. However, he was ultimately forced to sell his mansion in order to maintain his family's wealth due to his attempted allegiance with Bill, much to his distraught. He is last seen crying as the mansion is put on for sale, upset over his actions.

Quotes
"Pacifica Elise Northwest, stop this instant! We can't let the town see us like this! We have a reputation to uphold! Now come into the panic room, there's enough mini-sandwiches and oxygen to last you, me, and a butler for a full week. (whispering) We'll eat the butler!"

- Preston Northwest to Pacifica.

"But now remember, Pacifica, winning is everything."

- Preston tells Pacifica.

"Pacifica, darling, we have a party to go to. We'll just read about your victory in the paper. Oh, and whatever happens, just remember one thing. You're a Northwest. Don't lose."

- Preston tells his daughter not to lose.

Trivia

 * He was partially inspired by Carter Pewterschmidt.
 * Due to possessing no redeeming qualities and his treatment of his own family, he's arguably more evil and heartless than Bill Cipher himself, even at his worst.