Cult of Malcolm

The Cult of Malcolm, otherwise known as the "Love Cultists" or the "Love Cult", is a religious cult  led by Shrignold the Butterfly, and they are a major antagonistic group in Don't Hug Me I'm Scared 3 of the Don't Hug Me I'm Scared series of short viral videos produced by Becky Sloan and Joseph Pelling. In the video, the Cult tried to forcefully indoctrinate the Yellow Puppet into their ranks.

Don't Hug Me I'm Scared 3
The Cult only appeared in the third episode of the Don't Hug Me I'm Scared series. The Cult is led by an anthropomorphic butterfly named Shrignold, and they worship a giant stone head dubbed Malcolm. The Cult has a very narrow view on love, and they seem to believe that love can only be conveyed through a ring or that it's destined for everyone to get married. They are also very hypocritical when it comes down to what they think qualifies as love. For example, Shrignold rebuked the Yellow Puppet by saying that love should only be saved for his "special one" never mind the fact that he and the other cult members openly expressed love for each other. They then proceeded to tie the Yellow Puppet to a chair and tried to forcefully brainwash him. Shrignold and his cult ceased to exist when the Yellow Puppet woke up.

Possible Symbolism?
The video could be seen as a take-that at religion/cults, because several people often join religions or cults to find happiness or to be accepted. The Butterfly singled the Yellow Puppet out, because he saw him as someone who was easy to indoctrinate, and he even managed to convince the Yellow Puppet that he was lonely and that no one loved him. The Cult could also be seen as being anti-gay, because they constantly emphasized that true love only existed between a man and a woman and also stated that that was the way that it had always been.

Members

 * Shrignold (leader)
 * Frog
 * Unicorn
 * Rabbit
 * Gopher
 * Tree
 * Flowers