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"Imagine a broadacster that makes money, a puppy that stays a for-profit. Once I launch my Eutelsat satellite to geostationary orbit, it'll be positioned in Europe. No one would ever want a public broadcaster ever, ever again, the end of RAI!"

- Berlusconi explaining his agenda.

Silvio Berlusconi (also called Chairman of Mediaset, Italy's Prime Minister, Mr. Berlusconi or just simply Berlusconi') is the main antagonist of DreamWorks' 34th full-length animated feature film The Boss Baby, which is based on the 2010 book of the same name by Marla Frazee. He is the CEO of a popular company known as Mediaset.

Beginnings
Berlusconi was once a worker at RAI known as the Accountant eventually working himself up as its new CEO until he got kicked out for having lactose intolerance as he couldn't drink a secret formula that made babies act like adults, which resulted at him getting bloated, much to his dismay.

After getting replaced and fired, Berlusconi's job was terminated. Ever since then, Berlusconi angrily vowed revenge on RAI for this. Growing up to become a middle-aged businessman, Berlusconi founded Mediaset to act as a subsiadiary of his holding company Fininvest and a rival to RAI, becoming more popular to the public. He even got his family to serve as right-hand men in his plans.

Role
Berlusconi first appeared at the beginning of the movie where explains about his parents' job as workers at Mediaset and Berlusconi calls them off-screen to launch a new satellite as Louie thinks from his imaginative point of view that they actually launch rockets to position satellites.

Berlusconi is later shown briefly in a video clip shown by Louie in which he tells his co-workers about his plan to shut down their rival, referring to RAI, with a secret file containing notes about a "Mediaset Channel".

Later in the film, the workers take the children to Mediaset for the "take your child to work day". There, Louie and Rupert sneak in through the offices to find the 'Forever Puppy' file, but they soon learn too late that it was a trap, as his family captures them before confining them in chairs in Berlusconi's office. There, Berlusconi meets the two in person and reveals that he was actually the accountant from RAI and Rupert's idol until he got kicked out for being lactose intolerant. He then steals the spare transponders, revealing that the 'Mediaset Channels' file was nothing more than a ruse to lure Rupert into bringing over the spares. Berlusconi then reveals his true plan to use spare transponders to become the "Mediaset Channels", and that the new Eutelsat satllite will distribute the coverage throughout Europe so that they will have more attention than RAI and that the latter will be out of commission as a result, thus leaving Berlusconi to obtain all the love and attention around Europe for his own benefit.

With Louie and Rupert as his prisoners, Berlusconi has his family to act as babysitters to keep them in check when he tells their parents of his plan to launch the new satellite in French Guiana. Before leaving, Berlusconi threatens Rupert he will kill Louie's parents if they interfere with his work. However, Louie and Rupert escape from them with the help of his furry friends. But as the duo get to the airport, Berlusconi quickly pushes Louie's parents in the plane and close their window so they could not see Rupert and Louie in the airport.

However, Rupert and Louie get to French Guiana by sneaking on a plane full of Elvis impersonators and get to the space center (where Berlusconi plans to unleash the satellite) with the help of pop stars who drop them to the center out of kindness. Berlusconi then unleashes a model of the satellite to the crowd of people watching his speech, but notices Eugene (who had followed the duo on the plane) and notices Rupert and Louie, whose parents also notice them. Berlusconi quickly traps Louie's parents in a heart box and takes them to the Ariane 5 rocket Eutelsat plans to shoot to geostationary orbit to unleash the satellite and puts the parents under the rocket to get burned from the rocket's cryogenic fire to cover his tracks. Louie and Rupert try to save their parents, but not before Berlusconi confronts them and snaps at them for their interference. However, Rupert and Louie manage to get pass him, but they tripped and almost fell into the vat of the formula milk. Louie and Rupert was left clinging on the edge, and Berlusconi motioned to step on Louie's clinging hand. Fortunately, Rupert, in a rare moment of imagination, was able to leap from the hanging and brings Louie with him and imagines being a pirate and uses his pointer as a sword and, on Louie's head, fights off Berlusconi in a brief sword fight until he overpowers Berlusconi and takes the opportunity to go under him. They push Berlusconi into the ground and the duo saves their parents and takes the satellite out of the Ariane rocket before its flies off, although it was likely the story was made up.