Director Hynälä

"And remember: you employees are our company's most important asset. (Employees: Good! More wages then and better treatment!) Get new people in the place of those. All of them just got fired."

- An altercation between Hynälä and his employees Director Hynälä is a major character in Finnish comic strip B. Virtanen created by cartoonist Ilkka Heilä. He's the director and CEO of Oy Firma Ab which employs the titular main character.

Biography
There's very little known about Hynälä's past prior to the comic strip's events, altough a few details have been revealed. He started working in the company as a child in the form of an errand boy before his father (the founder of the company) appointed him into the hierarchy the following day. His company appears to have a negative reputation, as when he fired a con artist named Jaakko FX a magazine stated it was finally a smart move from Oy Firma Ab. Nilkén has also stated that the company's image is old-fashioned and shabby. According to Murikka, Hynälä's eldest daughter designed the company logo in 1970s after studying six months in Ateneum. Some strips feature his fur coat-wearing wife and his son who according to Hynälä himself is on an early pension.

Personality
Director Hynälä frequently smokes cigars at his workplace despite it being against the rules. Miss Jantunen once reminded him that smoking was against the rules but he thought she meant that he wasn't allowed to talk to Virtanen. Hynälä is likely demented and somewhat deaf which is often taken advantage of by Lennart Nilkén. He has come up with ways to give Reino Murikka more work, i.e. as his car's waxer and the builder of his summer cottage's sauna while occasionally coming up with extra work for other employees as well. Hynälä views himself as a cartirdge of the good old times while his employees see him as a dictator. A good example of this is in a strip in which he questions Virtanen about if he sees the company as well-ran and as he leaves after the employee reluctantly gives a positive answer, he's revealed to have carried a whip with Virtanen being unserstandly and clearly horrified by the sight. Much like Murikka, he doesn't seem to understand computers that well.

Trivia

 * Much like with Principal McVicker it's unknown what Hynälä's first name is.


 * Director Hynälä is similar to Pointy-Haired Boss as both of them are business villains who run the companies that employ the titular main protagonists of their settings. Both of them have also been revealed to have kids and at least one wife and are shown to run their respective companies in a less-than-stellar way.