User blog comment:Koko Nigel/PE Proposal: Death Gun/Shoichi Shinkawa/@comment-5032898-20200118105342

The reason that made Death Gun/Shoichi stand out amongst SAO villains was actually his murder machinations, killing people in the reality via his collaboraters (among them, Johnny Black) right after killing their avatars in-game in order to show off. His past of being a Laughing Coffin member means he was one of those psychos killing other players for pure sport, and when he became at large, he continued the murder spree in GGO, meaning he has no attempt of penance for whatever he had done.