Smiler

"Nobody leaves the phone! DELETE THEM!"

- Smiler revealing her true colors when she orders her bots to catch Gene and his friends

Smiler is the main antagonist of the 2017 computer-animated film distributed by Sony Pictures Entertainment, The Emoji Movie. She is the former supervisor of the emojis corp.

She was voiced by Maya Rudolph, who also played Julia from The Simpsons, and Rapunzel from Shrek the Third.

Personality
At first Smiler, appeared to be a supportive and good-hearted emoji. She seemed to carry an enthusiastic attitude, which is displayed in her introduction. She also acted joyful and always wore a smile on her face.

But later, it turned out that she was really an insane control freak. She appears to be rather abusive, as shown when she punched a nerd emoji. She is very cold-hearted, villainous, and selfish, as shown when she threatened Gene's parents.

Smiler mistakenly believed that every emoji should have both one emotion and one purpose. This caused her to think of Gene as a "malfunction" and wanted him deleted as a result.

Also, Smiler seemed somewhat girly. This is displayed when she told a poop emoji not to touch her.

History
"Here's how it works. It's nothing fancy. Wait a minute! It's really fancy! You each have your own cube on the emoji bar. If Alex chooses you, should you be so lucky, your cube will light up. (...) The scanner will scan you. And that scan will be sent right up to Alex's text box. And let me tell you guys, there is NOTHING like getting scanned for the first time. (Giggles.) You're gonna love it."

- Smiler explaining the process of sending an emoji.

When Gene arrived at work, Smiler soon arrived. She then explained how the process of sending an emoji works.

After Gene accidentally wrecked the text center, Smiler called him to her office. When he arrived, she stated that he was a malfunction. Therefore, she wanted him deleted as a result. She attempted to kill him by sending her Anti-Virus Bors after him. Luckily, he managed to escape thanks to the help of Hi-5.

Smiler later discovered that Gene left Textopolis. So, she sent more of her Anti-Virus Bots to chase him down. But, with the help of Jailbreak, Gene and Hi-5 were able to get away through Candy Crush.

Later, when Smiler was getting ready to to delete Gene, Gene's parents, Mel and Mary, arrived and were threatened. Luckily, Jailbreak and Hi-5 arrived and disabled the bot, causing it to fall onto Smiler and fracker her teeth, although she survived.

In a mid-credits scene, Smiler was seen at the "loser lounge", possibly having to lost her job as punishment for her crimes, and wearing braces as a result of her damaged teeth. She was playing and losing a game of cards with the other emojis there and looks forward towards the camera looking sad.

Quotes
"Congratulations everyone! What an exciting day for all of you!"

- Smiler during her introduction

"Oh no! What did you do to my beautiful bot- Ow, my tooth..."

- Smiler before and when getting crushed by her deactivated bot

"Go fish."

- Smiler's last words

Trivia

 * Smiler is the second Sony Animation antagonist to be a female, after Queen Victoria.
 * While The Emoji Movie is stated by many people to be one of the worst animated movies of all time, Smiler is stated by many people to be one of the more interesting things about the movie.
 * Despite being the main antagonist, she only has around 20 minutes of screen time.
 * In the trailer it says that Smiler is "More than a pretty face" this foreshadows Smiler's antagonistic behavior.
 * Smiler shares some similarities with Emperor Palpatine from the Star Wars franchise:
 * Both in the trailers are honourable leaders, only to hide their true nature.
 * Both have robotic henchmen on their sides.
 * Both are eager to kill the protagonist but also want to turn them to the dark side (despite to Smiler, she only do it to protect her world of being deleted. And that she want to deleted Gene despite that he became a normal meh emoji).
 * Both of their defeats and/or deaths are caused by their henchmen (despite to Smiler, that's only an accident, and she survives).
 * Smiler's true colours are revealed in the first trailer when she says "Nobody leaves the phone! DELETE THEM!"
 * The reason Smiler became evil was because of the fact that she always had to have one emotion, being happy, which drove her insane and made her evil.
 * Smiler is the emoji with the most power and she did not share with anyone else, not even her Anti-Virus Bots.