Swan (Lollipop Chainsaw)

"Malicious lords, I invoke your dark forces in declaring myself god of this realm! As the pawn is present, may your ritual commence, and may the Dark Purveyors appear! Now!"

- Swan as he starts the ritual. "This is the end, the real end, to everything. This school, this world, deserves to be destroyed! It rejected me! It ridiculed me! So I'll make this rotten world even more rotten. Rot away, rot away! ROT! ROT! ROT! ROT! ROT! ROT! SO F--K ALL OF YOU. Your eternal screams of horror will be MY pop music!"

- Swan after committing suicide and completing the ritual

Swan, also called the "Goth Geek Bastard", is the main antagonist in the video game; Lollipop Chainsaw. He's the one responsible for the zombie outbreak and is the leader of the Dark Purveyors.

Past
Swan was an outcast at high school. He was picked on, humiliated, abused and rejected by everyone; all because he was different. The only closest and possible friend Swan had at San Romero was Juliet Starling who, unlike the majority of San Romero, did not show a crude disrespect for him at his presence. Because of their possible friendship, it also seemed that Swan fell in love with Juliet; but felt rejected when he found out that Nick, a jock, was her boyfriend. This enraged Swan and motivated him to get revenge on those who rejected him.

Swan somehow managed to learn about the dimension known as Rotten World; and how to open gates between there and Earth. He also found out about the Zombie of Zombies and the ritual required to summon him.

Creating the Zombie Outbreak
During Juliet's 18th birthday, Swan managed to summon a horde of zombies all across San Romero by opening the gateway between Earth and Rotten World. When Juliet and Nick managed to exit the High School and escape an explosion, they encounter Swan. Swan tells the two, along with her mentor Morikawa, that he is the one responsible for the zombie outbreak. Swan then proceeded to summon five intelligent zombies so they could cause chaos and havoc all throughout San Romero. Morikawa attempted to stop him, but the Dark Purveyors intercepted him before he could attack. Swan then sent Zed to kill Juliet and Nick.

Completing the Ritual
After Juliet managed to kill Zed, Vikke, Mariska, and Josey, both she and Nick eventually encountered Swan again in the Cathedral. Swan told Juliet that he expected she wouldn't make it. Just as she was about to confront Swan, Lewis Legend showed up and attacked her. As the two were fighting, Swan stood above and watched them battle. After Juliet finally managed to kill Lewis, she proceeded to confront Swan for what he's done. However, Swan simply started clapping and laughing out loud. Swan thanks Juliet for her cooperation and says that he wanted her to kill the Dark Purveyors; revealing that all this was done to open the gate between here and Rotten World. Swan grabs Lewis' machine gun guitar, and tells Juliet that he set the whole thing up from the start. He says that the ritual required a pawn (Juliet), five pre-selected zombies (Dark Purveyors) to be killed and upon their deaths shout a certain phrase: Meus Vita, Rege, pro nefario coepto! (My Life, King, for your dark enterprise!), and finally a sacrifice of the one who created the ritual.

Juliet asked why he did all this, to which Swan replied he did it because Juliet was like everyone else. Swan then proceeds to shoot himself in the head with Lewis' machine gun guitar. With the sacrifice, the gates opened and the Zombie of Zombies, Killabilly, was summoned. Before Swan was sucked into the gates, he told Juliet that the reason why he unleashed a zombie horde was because the world rejected and ridiculed him. Swan finally told Juliet that the eternal screams of the world would be his pop music.

When Juliet and Nick managed to get inside of Killabilly, they find Swan's decapitated head and his body connected to Killabilly's core. Morikawa, tells Juliet that the only way to kill Killabilly is to place Nick's head onto Swan's body and have Killabilly self-destruct. However, if Nick does this, he won't make it. Nick demands Juliet to place him onto Swan's body. Juliet places Nick onto Swan's body, and Nick makes Killabilly explode, killing Swan as well.

Relationships
Back then, when Swan was being bullied, it was revealed that he had a secret crush on Juliet. But ever since he saw her making out with Nick, he became outraged by it and started to have a deep hatred for her. This may have also driven him over the edge of insanity to cause the zombie apocalypse in the first place, as a way to get revenge on Juliet by summoning the Dark Purveyors and letting her kill them. After she killed the last of the Dark Purveyors, Swan revealed his true plan for summoning them to Juliet as a sacrifice to summon Killabilly. Juliet asked Swan why he was doing this. Swan tells Juliet the reason is because he says she is just like everyone else who pretends to be different as students accepted her instead of Swan and calls her a bitch for it. He is then seen holding Lewis’ gun up to his head, shocking Juliet and killing himself as the last step to summon the zombie of all zombies, Killabilly, believing he succeeded.

Quotes
"Magna genocide, baby!"

- Swan's first words.

"Oh, man, there's nothing more hysterical to me than watching this world burn! This world, this government, this society made my life hell. Well, now everyone is going to know a life of hell forever!"

- Swan's introduction.

"What? You didn't have time to clean out your locker, Juliet?"

- Swan, mocking Juliet.

"Let the ritual commence."

- Swan, before unleashing Zed upon Juliet.

"This is incredible! Juliet, you actually made it! Fantastic!"

- Swan at the unfinished cathedral.

"Juliet. I've been getting so lonely since you've been wasting all my Dark Purveyors. Poor Lewis here is the only one left."

- Swan, referring to Lewis as the last Dark Purveyor.

"Fantastic work, Juliet! You've done everything just as I hoped you would, start to finish. Thanks for your cooperation. Now the real deal is fulfilled."

- Swan, congratulating Juliet.

"You incredible hot idiot-I told you. For the Gates of Hell to open, a ritual must be enacted. And you were part of it, all along. I set this whole thing up. You fools! Now the ceremony has been completed! A pawn-you-had to sacrifice five preselected zombies, and they must utter the sacred words at the point of their deaths."

- Swan, revealing his true plan.

"Because you're just like everyone else! You pretended to be different, but you're not!"

- Swan, referring to Juliet.

"Yes, Juliet, you, bitch!"

- Swan, before killing himself.

Trivia

 * He is very similar to Rowan North from the 2016 reboot movie Ghostbusters as both were:
 * Bullied by their peers.
 * Possessed great intellect yet were dismissed as being underdogs.
 * Harbored great ambition yet were in lowly positions (student for Swan, janitor for Rowan)
 * Caused great catastrophes - Swan ignited the zombie outbreak, Rowan unleashed destructive ghosts onto Earth.
 * Both dress in dark clothing.
 * Both kill themselves to form part of a Satanic ritual.
 * Both are occultists.
 * Both eventually become giant monsters which threaten a city, and both are destroyed by the protagonists' sacrifice.