Lala

"Why do I gotta chase you down to have a conversation?"

- Lala to Will

Latavious, better known as Lala, is a gangster and a member of the 100 Gang.

Past
Lala is a former pupil of Jefferson Pierce. After graduating, he became part of the 100 Gang.

Problems with Will
When he finds out that his cousin Will is in his club, Lala sends a few thugs to bring him and Jennifer, a girl he just met in the club, into his office. Once both are in his office, Lala threatingly asks why he has to chase Will down like this if he wants to have a conversation. Will tries to defuse the situation, claiming that he was busy earning the money Lala claims he owes him. Surprised and affronted by this, Lala reminds Will that when Will was arrested by the police, the Freeland PD took one grand worth of drugs from him. Jennifer tries to leave the room, as she is not associated with any of them, but Lala coldly tells her to stay in the room and "just be cute". He then speaks to Will again, reminding Will that he provided him with commissary money and a lawyer. Angered that Will does not accept that he actually does owe Lala money, Lala hits Will in the face.

Surprised, Will asks why Lala has to do this in front of "his girl" and although Jennifer tries to explain to Lala that she just met Will, Lala even implies that Jennifer - Will's girl - should pay off some of Will's debt by prostituting herself in one of the 100 gang's motels. Jennifer is shocked and outright refuses and, furious that Will brought her into this situation, rams her knee into Will's balls which earns her some laughter and respect from Lala.

Suddenly, the lights in the club go out and, fearing an attack, Lala's henchmen storm out of the office. In the resulting shootout with Jefferson Pierce, Jennifer's father who has electricity superpowers and tracked her down to the club, Jennifer and Will flee from Lala's office. A day later, Lala is visited by Pierce in person. Pierce is outraged because Will has arrived at his daughter's school this morning and stalked her and - as principal of the school - Pierce has an agreement with all the gangs that the school is a gang-free zone. Pierce states that he does not want to bring the police into this but tells him that he needs to keep Will in line. Lala reveals that Will is actually his cousin. When suddenly a young boy shows up, Lala forcefully reprimands the boy for failing to deal drugs the last day because he played video games instead. When Pierce tries to stop Lala, using the name Latavious, Lala draws a gun on him and orders him to use his "real" name. After Pierce does so, Lala tells him to never touch him again and reminds Pierce that while Pierce has his methods of educating students, Lala has his own. After the boy is gone, Lala accepts Pierce's request but also warns him that Pierce owes him for this. Pierce accepts.

However, in the meantime Will enters the school with several 100 thugs and kidnaps both Jennifer and her elder sister Anissa. He brings them to the motel where Lala wanted Jennifer earlier. However, once Lala finds out he beats Will to the ground and incredulously asks Will whether he really thought that bringing the two to the motel was a good idea. When Will actually confirms this, Lala gets even more angry and brutally beats up Will by claiming that the two are no ordinary girls, that their father is like "Black Jesus" to the community and that he should not have made a move like that without permission. He orders Will to make the two girls disappear and advises him to do the same afterwards. Lala then leaves the room and does not witness Pierce storming the motel as Black Lightning reborn. However, after taking down Will, Pierce interrogates him about the whereabouts of Lala. While driving away from the motel, Lala's car is stopped by two armed henchmen of Tobias Whale and Lala is kidnapped and brought to Whale's place. When he stands before Whale, Lala tries to explain himself but Whale instead tells him to be quiet and swiftly grabs a harpoon from his desk and fires it into Lala's shoulder. While Lala screams in pain, Whale tells him that he does not believe in reincarnation and that, accordingly, Black Lightning cannot be back as Whale killed him. Nonetheless, the dispute between Lala and the Black Lightning impostor have become problematic for Whale and his business. Drawing Lala closer with the rope attached to the harpoon, Whale asks Lala whether he can deal with the situation or whether Whale should just kill Lala now and deal with the problem himself.