Joseph Price

Joseph Price is a villain from Saints Row.

History
Joseph Price is the main antagonist of the Westside Rollerz arc. He is a skilled driver and commands the respect of all of his subordinates. Price is clever but his uncle, William Sharp, is the brains behind the Westside Rollerz. The only people Price shows any semblance of respect for are his uncle, William Sharp, and Donnie, the Rollerz chief mechanic.

Price dies in a fiery truck accident during a vehicular showdown on the interstate with the player shortly after the The Protagonist avenges the killing of Lin with the death of William Sharp.