User blog comment:AustinDR/RIB/@comment-2059440-20150328032841

BAIT is the practice of "counter trolling", using troll humor to derail actual troll attempts and involves heavy use of gifs, memes and/or links to youtube videos.. it's how chan threads deal with people who want attention (by giving them said attention).

RIB is the exact opposite and the far safer method of actually dealing with the phenomena.