Board Thread:General Discussion/@comment-366087-20170601204628

For MOST of the Villains for the Top Comic Book Universes, I recommend they do not qualify for Big Bads, Bigger Bads, and The Heavy. Primarily DC and Marvel franchises, but a few of the other older former independents too.

Not only are the roles of Villains a rollercoaster of importance—in an individual title they might be the Heavy or BB yet part of a group, even just a cameo, in other titles—but once you compare them to the likes of other Cosmic-tier characters, their "big" is not all that much.

And when I say "Comic Book, I'm including all their related Other Media such as TV, Movies, and Games. 