Both, but that depends how written both are. Just because one is sympathetic doesn't really make a good written character all the time, and not all PEs are well written too (look at MCU Malekith).
Personally, I prefer a combination of the two. Someone who is absolutely revolting, but is still unmistakably human. The MCU's Mysterio is one of my favorites. He's an egotistical, self-serving, douchebag, but he only goes after Peter when provoked.