He is definitely a villain despite his insistence he is not one. He is a massive hypocrite.

Good example of a hypocrite. Imagine his reaction to seeing his page on this Wiki.

Low key? The most underrated villain in the entire Disney canon? Not only is he very well written and nuanced, but the performance is great, his plan is sinister, he's pretty intimidating even before his finale power boost, and WITH that boost? Yeah he feels like the ultimate villain of the show no contest. I love how it's retroactively revealed he was behind EVERYTHING, I love that he feels like a PERSONAL nemesis for the family and Scrooge. Like let's be real, Magica, as great as she is, doesn't feel like a personal enemy in the same way.