Steve Cobs

Not much is known about Steve Cobs’ life, besides the fact he created the first Meeple computer in his parents garage, before creating one of the most influential companies of his time. However, it’s revealed that Cobs’ products had started dwindling in popularity, resulting in Cobs growing upset and finding ways to improve his products, creating the sapient MePhones. Having discovered the Light Shimmers, a group of egg shaped aliens living on a planet, Cobs sent three of his MePhones to attack the planet, leaving it inhospitable as they stole three of the infants, with two of the MePhones being killed and MePhone3GS being critically injured as he escapes with a Light Shimmer Egg. Upset, Cobs locks MePhone3GS in a closet while still shattered as he uses the Light Shimmer Egg to create MePhone4. Frequently neglecting MePhone4 for his work, this eventually lead to MePhone4 using his powers in creating a new show dubbed “Inanimate Insanity” where he created a whole world and created his own contestants to play and, while crude at first slowly got better and better. While considering MePhone4's show “trash” Steve slowly began watching it to take his mind off people not wanting to buy is products, and soon enough plans to overtake the show for himself.

[18:56]In the stinger of "Hatching the Plan", and as revealed later on, Steve sent out MePhoneX onto the game in order to eradicate the losing contestants. When confronting Toilet, who was recently fired by MePhone4, Steve uses the robot A.D.A.M to trick him into piloting MePhoneX to eradicate the contestants, while claiming it’s a “simulation” to make him a better assistant. As MePhone4 closes out the episode "Truth or Flare" with the finalists, Suitcase and Knife, he is interrupted by Cobs attempting to call him. Suitcase and Knife look uncomfortable as MePhone seems frozen, before promptly declining the call and looking terrified. Steve keeps attempting to call MePhone, only for him to decline each time. As contestants begin to be eradicated by MePhoneX and are unable to be brought back by MeLife, MePhone4 sends Suitcase and Knife to Meeple Inc. to stop Cobs in the final challenge. Arriving at the headquarters, they fight their way through as Steve appears in promotional materials introducing his latest creation, "Me". Knife and Suitcase bust into the room, where Steve casually introduces himself and discusses things about Me and deleting the contestants. However, he soon begins picking apart inconsistencies within their world and after calling MePhone so he can force him to hear, tauntingly picks apart their existence, simply asking how they got their interviews and what their parents thought. When the two looked distressed and unable to answer, Steve simply reveals that MePhone didn’t just create the show, but made them all, a reveal that causes Knife and Suitcase to glitch out.

[18:56]After revealing the true nature of the show, Cobs is punched in the face by Knife, and Suitcase goes off on MePhone4 on the phone before Cobs promptly tosses Suitcase and Knife into a cell, where he reveals for their “final challenge” he’s going to force them to kill each other purely for his entertainment. After leaving them in the cell, Steve has his ship fly through the sky while waiting for The Light Shimmers to arrive, hoping to shoot down their ship and use their eggs to power his products. When seeing Toilet stop controlling MePhoneX, Steve quickly takes over, deleting all the contestants (with the exception of Taco, Microphone, Paper and Box) and leaves MePhone4 with the remains with taunting messages drawn onto them. Beginning the final challenge, Steve watches as Suitcase and Knife begin to fight to the death, but is outsmarted as they reveal they conspired with the remaining contestants into permanently “ending the show.” Steve witnesses as Toilet unplugs the Me device, resulting in everything MeLife created being deleted, including the ship they’re standing in, the remaining contestants, and presumably Toilet. Steve Cobs is saved by MePhoneX, who gets shattered from the fall. Steve wanders around and finds MePhone4 sitting in the field, distress and dismayed. Cobs, defeated and annoyed, simply tells MePhone4 to come with him and offers his hand, coldly stating that the “show’s over.” MePhone, defeated, accepts.

[18:56]Cobs and MePhone4 are presumably heading to Meeple. The Shimmers soon arrive and Cobs wants MePhone4 to prove his allegiance by staying quiet and letting him kill the Prime Shimmer once he had their trust. However, MePhone tells the Shimmers to run, leading Cobs to stab the Prime Shimmer with a Meeple Knife, although they still manage to escape. Furious, Cobs berates MePhone for disobeying him and decides to kill him instead, leading to an intense fight between the two that leaves MePhone's screen damaged. However, in the midst of this fight, MePad arrives, recognizing Cobs for the monster that he is. Eventually, everybody is regenerated together inside MePhone4, planning to take the Shimmer Egg out of him. They call him to "make sure he approves" and Cobs tries to kill him, but MePad is killed instead, protecting MePhone. Eventually, the contestants escape with the Shimmer Egg, and Suitcase tricks Cobs by giving him a grenade resembling the egg, which explodes and turns him into popcorn which in return, kills him, thus ending his reign of terror on MePhone and all the contestants.