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So in that second week, I pulled myself together, pushed those self-destructive thoughts away and turned my energy towards freeing myself from the fears that paralyzed me. And it was... desperately hard. But then, I realized that those fears were filling a hole I had inside me, and you can't take those fears away without filling that hole with something else! So I chose revenge... on you.
~ Ally Mayfair-Richards to Ivy Mayfair-Richards before killing her with poison.
You were wrong. There is something more dangerous in this world than a humiliated man. A nasty woman.
~ Ally Mayfair-Richards to Kai Anderson before Beverly Hope kills him.

Ally Mayfair-Richards is the villainous main protagonist of American Horror Story: Cult.

She was portrayed by Sarah Paulson, who also portrayed Mary Epps in 12 Years a Slave, Dr. Ellie Staple in Glass, Anne Gillette in Law & Order: Special Victims Unit, Dr. Zara in Abominable, Mildred Ratched in Ratched, Diane Sherman in Run, and Wilhelmina Venable, Sally McKenna, and Bette and Dot Tattler in three other seasons of American Horror Story.


While at first Ally is a strict protagonist, during the middle of the season she transitions into a protagonist villain, making the choice to join the Cult as the Pentagram clown. Ally has multiple phobias, which Kai Anderson used to taunt and torment her, along with his cult, which Ally's wife Ivy had joined, out of hatred to Ally for being the one to carry their son during birth.

In "Winter of Our Discontent", Ally joins the evil cult, becoming the Pentagram clown, a role previously filled by Beverly.

In the following episode, Ally tries to escape the cult with Ivy to keep themselves and Oz safe. However, Kai convinces Oz that he is his father and Oz stays with Kai, foiling Ally and Ivy's plan. Ally and Ivy go home to have dinner and Ally poisons their wine and pasta sauce, revealing to Ivy that she never actually trusted her and only wanted two things in her life: To watch Ivy die and get Oz all to herself. Ivy dies from the poison, as Ally watches in delight. Ally goes to the fertility clinic and begs for and receives proof that Kai is not the father of Oz. Ally then begs for another favor from the receptionist.

Later, Kai arrives for dinner and they discuss Kai as a role model, and Oz's behavior. Kai asks for Ivy and Ally reveals to him that she poisoned her, and that she's in the trunk of her car. Kai asks how it felt to watch her die and Ally produces Kai's donor file from the clinic. She calls it divine intervention and Kai says he spoke the concept into existence. She says that their son is destined for greatness, like his father. Together, they take Ivy to the room where Kai's deceased father and more lay and leave her on the floor. Kai, Ally and Oz embrace, now a "real family".

In the penultimate episode, Ally becomes the right-hand woman to Kai and when she catches Bebe trying to kill him, she shoots her in the head with no hesitation. She then lies to Kai, stating that Winter is the mole. However, after Kai kills Winter, she discovers that Speedwagon is the real mole and kills him.

In the finale, it is revealed that she is actually a mole herself for the FBI and was sent to infiltrate the Cult. She was granted immunity, thus leading her to perform her villainous deeds. She has Kai captured and goes on to run for State Senate. However, Kai escapes and attempts to kill her, only for her to trick him, while Beverly shoots him dead. Ally wins the election, but is revealed to secretly be operating as a member of a womens cult, seemingly a new version of SCUM.



  • Ally is the second villain role from Sarah Paulson in American Horror Story. It is also the third main protagonist role, however, it is only the only one in which she is the sole protagonist.
  • Ally takes over the role of the Pentagram clown from Beverly Hope.
  • It is unclear if she was the Pentagram clown who assisted in killing Gary or if Beverly had reclaimed her role.


           Ecran Titre d'American Horror Story.png Villains

Murder House
Rubber Man | Constance Langdon | Hayden McClaine | Larry Harvey | Moira O'Hara | Charles Montgomery | Infantata | Bianca Forest | R. Franklin | Michael Langdon | Langdon Family | Fiona | The Devil

Bloody Face (Dr. Oliver Thredson, Johnny Morgan & Imposters) | The Devil | Dr. Arthur Arden | Sister Jude | Timothy Howard | Leigh Emerson | Jenny Reynolds

Fiona Goode | Marie Laveau | Madison Montgomery | Delphine LaLaurie | The Axeman | Hank Foxx | Spalding | Papa Legba | Minotaur | Joan Ramsey | Archie Brener | Alicia Spencer

Freak Show
Elsa Mars | Dandy Mott | Stanley | Bette and Dot Tattler | Maggie Esmerelda | Twisty the Clown | Chester Creb | Dell Toledo | Edward Mordrake | Rita Gayheart | Larry Gayheart | Dr. Arthur Arden | Penny's Father

Countess Elizabeth Johnson | James Patrick March | Ten Commandments Killer | Sally McKenna | Addiction Demon | Ramona Royale | Richard Ramirez | Hazel Evers | Charles Montgomery

Tomasyn White | Scáthach | Polk Family | Agnes Mary Winstead | Shelby Miller

Ally Mayfair-Richards | FIT (Kai Anderson, Ivy Mayfair-Richards, Beverly Hope, Harrison Wilton, Meadow Wilton, Gary Longstreet, Jack Samuels) | Winter Anderson | Babe Babbitt | Twisty the Clown

Cooperative (Michael Langdon, Miriam Mead, Jeff Pfister, Mutt Nutter & Wilhelmina Venable ) | Madison Montgomery | Dinah Stevens | Ariel Augustus | The Devil | Tate Langdon | Constance Langdon | James Patrick March | Moira O'Hara | Langdon Family | Papa Legba | Delphine LaLaurie | Marie Laveau

Margaret Booth | Richard Ramirez | Mr. Jingles | Lavinia Richter | Donna Chambers | Montana Duke | The Devil | Bruce

Double Feature
Part 1: Red Tide
The Chemist | Belle Noir | Austin Sommers | Alma Gardener | Lark Feldman | Ursula Khan | Flesh Phantom

Part 2: Death Valley
Theta | Valiant Thor

American Horror Stories
Season 1
Rubber (Wo)man: Scarlett Winslow | Ruby McDaniel | Maya | Adam | Tony Peterson | Infantata
Drive In: Verna | Larry Bitterman
The Naughty List: Santa
Ba'al: Ba'al| Matt Webb| Bernadette
Feral: Ferals
Game Over: Scarlett Winslow | Ruby McDaniel