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Villain Overview

Thank you, Bogdan; Thank you, Mr. Crest; Thank you, silent psychotic peons, but this, this is where I say arrivederci... no, I mean get ready... I mean, this is where... I'm in charge, me and Cliffford. Go f-ck yourself, losers! Yes, losers!
~ Avon Hertz revealing his true nature to the Protagonists, Lester and Bodgan.
You can't stop progress, you fools! I'm the future! I'm a tidal wave of tsunamis! I cannot be stopped! Cliffford cannot be stopped!
~ Avon Hertz taunting the Protagonists that he cannot be stopped.
Avon Hertz... yes, the Avon Hertz. Don't act all weird, I'm just a normal genius. I do very normal things like kite surf with presidents and date b-list actresses. I bleed real tears, this is real hair. I program and I have actual emotions... I'm sort of like one of those things that is good at lots of things.
~ Avon Hertz introducing himself to the protagonists.

Avon Hertz is a major antagonist in Grand Theft Auto Online, appearing as the main antagonist of the DLC Grand Theft Auto Online: The Doomsday Heist.

Hertz was a billionaire tech mogul who had created the neural supercomputer interface Cliffford; He initially appeared to be a person willing to do good, as to stop a nuclear war from occurring that could potentially wipe out humanity. In doing so, he made an alliance with the Protagonist and the International Affairs Agency.

However, as the Heist progresses, it is revealed that Hertz and Cliffford were behind the events of the nuclear war, framing Russian terrorist Bogdan and having made a deal with Merryweather Security to have sold IAA operatives ULP and Agent 14. The Protagonists prevent the nuclear war from occurring and are tasked to kill Hertz while he flees on his weaponized Thruster jet pack. His death prevents the extinction of the human race proposed in his plan by way of nuclear warfare, therefore saving Los Santos, and the world.

He was voiced by Sean McGrath.


Early life

Avon Hertz was a tech prodigy growing up, and by the age of 21 (specifically, 21 and three quarters), he had inherited one billion dollars. Upon doing so, he built a tech conglomerate and during the course of his career, he had engineered his own artificial intelligence, Cliffford, made up of several supercomputers and neural networks. Later, Hertz had conspired with his AI to launch a massive nuclear attack on the world, one that threatened humanity itself. By doing this, he framed Russian terrorist Bogdan for the nuclear conspiracy after making himself appear innocent and had forged several alliances: these include hacktivist Lester Crest, and International Affairs Agency (IAA) operatives Rackman and Agent 14.

The Doomsday Heist

Avon Hertz is presented by Lester Crest who takes him to the player's facilities, at that time he is dedicated to explain that someone wants to start a war, and they should find out who it really was as they thought about the Russians, North Koreans, Chinese or Iraqi. To do that, they had to make three robberies for it and Hertz would pay them to get the information about who could be.

The Data Breaches

Hertz orders the protagonists to collect information to know who is behind the attack, after this Agent 14 is finally contacted to tell them that they have a suspect, but he reveals that he does not have time for that, revealing that all the agents will be occupied and the target will be a base of the IAA of which there is enough information to know who could be the attacker from which Cliffford would process all of that information, once the protagonists save to the base of the IAA of the foreign attack the agent 14 and the Rackman agent arrive and then Hertz, who explains that he found the attackers who are renegade Russians led by a man named Bodgan who is in a nuclear submarine and wants to cause a war so his next mission was to destroy the submarine and kill Bogdan

The Bogdan Problem

Hertz, Rackman, Lester and Agent 14 are determined to confront Bogdan but for that he has to solve certain problems like rescuing ULP agent who infiltrated Russian members to discover what happened, rescue information about them and their objectives, once this it is finally completed the team meets the necessary equipment to assault the Bogdan submarine once the teams meet finally realize that the objectives are global and decide to act quickly the members are divided into the two teams of Avenger and Submarine which the first team consists of defending helicopters in the air while the rest assault the submarine, once inside, Bogdan makes a presence saying that they can not stop them, and they will have fulfilled their plan but when they are defeated they hide. Once he is found by them, Lester tells them that they have to kill him but at that moment Bogdan says they should wait since he has information that may interest them, at that moment he rebels that the team is on the wrong side, that they are the real problem, that Hertz and Cliffford are the ones who really want to destroy the world, Lester says that everything is a lie but Bogdan says that his scientists have studied the AI ​​and that Hertz was always an idiot, so they came to help, and at that moment Avon reveals his true intentions telling him that everything is certain that they were just one more piece to fulfill his plan and that he will destroy the world and rule along with Clifford, at that moment he is also present and activates the self-destruction of the Submarine, Bogdan decides to escape and gives the team some diving suits. Later on, it is revealed that Hertz and his AI Cliffford took control of all the defense systems of the country as well as their systems smart people doing complete control of everything.

Hertz's Whereabouts

While Hertz and Cliffford have activated an army of cloned mercenaries and preparing to start a war, he hires Merryweather to kidnap Agent 14. The protagonists succeed rescuing Agent 14 and escorts him to a safe house.

Bogdan teams up with Lester and the protagonists, providing them with information about Avon and Cliffford's plot to mass produce for their private army. The Protagonists use Bogdon's info to track down Hertz's vehicle prototypes and hijacks them. Later, they are hired by Rackman to destroy an anti-air weapons network that Avon have installed up on Mount Chiliad.

Rackman hires Lester and the Protagonist to mount an assault on the base and stop Avon once and for all. The protagonist is given a choice of either the Barrage or the TM-02 Khanjali stolen from Avon to use on this mission. Whatever vehicle isn't chosen will later be sold by Agent 14 on the Black Market for additional profit. After Bogdan takes his leave, Lester discovers Avon's location who is holed up in an abandoned missile launch facility inside Mount Chiliad thats been sealed for decades. The Protagonists assault the base and stop Avon's first plot and defeating his soldiers.

The Final Mission

After the assault on the base, the protagonists reaches at the command center where Lester tells them to hack into the systems and prevent Hertz and Cilffford from launching the nuclear missile. The protagonists succeeds in doing this, but Cliffford states that he process of hacking into nuclear weapons systems all over the world, even announces his intentions to leave no human alive, least of all his "father" Hertz. He tries to remind Cliffford that he created him, but Cliffford ignores Hertz and believes himself to be more superior than all of mankind having "grown-up" from what he was before. After destroying the trucks that contained Cliffford's code and data, he starts to lose his intelligence. As the AI was shutting down, he tells Hertz he will miss his "Daddy" and hopes that he will cry for him after he is gone. Once Cliffford was "killed", Avon cries and shows sorrow for him and directs his fury toward Lester and the protagonists and vows to "resurrect" Cliffford at any cost and claims that his plans are not finished yet.

As the protagonists race through the hallways and server rooms, they finally reached both the missile and Avon, whose was piloting a Thruster, appears before the protagonists and claims "You can't stop progress, you fools! I'm the future! I'm a tidal wave of tsunamis! I cannot be stopped! Cliffford cannot be stopped!". Laughing maniacally, he escapes through the silo into San Andreas.

The protagonists chase him in Thruster of their own, ensures into a sky battle between Hertz and the protagonists. While defeating what's left of Hertz's army, they gain the upper hand and catching up to him, having a homing missile toward him, ending his genocidal intentions and the threat of humanity.



Avon Hertz is a Jewish American male, with a generally slim physique. He wears a pink shirt over a black suit. He occasionally boasts about his hair, pointing that it is real - hinting that his hair could be a wig. It is confirmed that he is bald when Lester remarks that after his explosive death, only his hair plugs remained. He is also seen, around his neck going down to his shirt, a device that acts as a remote for Cliffford.


Hertz presents himself to the protagonists and the rest of the crew as an intelligent, sophisticated and composed but slightly neurotic individual. He is actually an insane, manipulative, sadistic, callous, and treacherous sociopath who is perfectly willing to do everything in order to achieve his goal, which is to destroy humanity. This also makes Hertz utterly misanthropic; in addition, he displays no care about anyone, except perhaps his main creation Cliffford. Even Donald Love, another one of the series' evilest villains, is not as terrible as Hertz who sadistically attempts genocide with a lack of regard for human life.


I'm not worried about it, I'm certain of it.
~ Avon Hertz about the Nuclear War.
The data is clear, it's right now.
~ Avon confirms the attack to the IAA base.
I told you it wasn't good, it undersold it, this is the Apocalypse, the Doomsday Scenario.
~ Avon explaining the Doomsday Scenario.
Greetings, Citizens of the divided states of America. I'm sure you know me. I, am the brilliant and very rich, Avon Hertz. Your government has many secrets, most of which are too dark and diabolical for you to comprehend at first. I intend on correcting all of the mistakes made by our democratically elected leaders. I will be exposing the government for what it really is - by removing the bandage and showing the never healing wound to you, the American people. You all say you hate Russia and other potential threats so much, yet you refuse to see that this country is one in the same our enemies. Your polls are likely tampered by your enemies. And I am not your enemy, I am your all-powerful friend. Starting with Southern San Andreas, I have deployed my soldiers across Los Santos and Blaine County to deal with the corrupt officials running the cities and towns. I mean, how do you feel knowing that the feds hire criminals to do their dirty work? Just this morning my defense helicopters were shot down with an illegally attained missile launching vehicle. Oh, right. It's legal when the government does it. I'm here to help you, to help us all. Please do not interfere with my work, leave my soldiers be, and respect the new laws I'm working to have in place. Krinberg. Cousins. Defledhead. Thompson and Lopez. We're coming for you, and the world isn't big enough for you to hide in. Today San Andreas, tomorrow the world. I am your friend. You've got to trust me. I date. A lot. Anyhow, thank you for your time. I trust you'll be paying a small tax to me soon. Bye for now!
~ Avon's speech during his broadcast.


  • Despite just appearing in Grand Theft Auto Online without making appearances in the main Grand Theft Auto games, Hertz is considered not only one of the most evil villains in gaming history, but the most dangerous and horrifying antagonist of the GTA series. This is because Avon completely lacks regard for human life and shows no care for anyone (except Cliffford) and that his attempted genocide on humans would have killed billions, making Hertz by far the villain with the highest body count in the entire franchise.
    • Avon Hertz is even worse than Devin Weston, the main antagonist of Grand Theft Auto V, the latest GTA main entry. Both Hertz and Weston are successful businessmen who are willing to do whatever it takes to achieve their goals and challenging the protagonists (the GTA Online Protagonists; Franklin Clinton, Michael De Santa and Trevor Philips). However, even though his deep hatred towards his enemies and his desire to see Michael dead, Weston has a more sensible respect to the consequences of his actions and would not have gone to the point of extinguishing all human life on Earth for his whims.
  • According to Hertz, he had obtained one billion dollars aged 21 and 3/4 years.
  • Avon Hertz drives a Blue Cyclone.
  • Avon Hertz is the first major character that is DLC-exclusive (as per Grand Theft Auto Online) to be killed. He is followed by Avery Duggan.

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