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Villain Overview
Thank you, Bogdan; Thank you, Mr. Crest; Thank you, silent psychotic peons, but this, this is where I say arrivederci... no, I mean get ready... I mean, this is where... I'm in charge, me and Cliffford. Go f*ck yourself, losers! Yes, losers!
~ Avon Hertz to the Protagonists.
You can't stop progress, you fools! I'm the future! I'm a tidal wave of tsunamis! I cannot be stopped! Cliffford cannot be stopped!
~ Avon Hertz
Avon Hertz... yes, the Avon Hertz. Don't act all weird, I'm just a normal genius. I do very normal things like kite surf with presidents and date b-list actresses. I bleed real tears, this is real hair. I program and I have actual emotions... I'm sort of like one of those things that is good at lots of things.
~ Avon Hertz introducing himself to the protagonists.

Avon Hertz (1979 - 2017) is a character in Grand Theft Auto Online, and the main antagonist in the DLC The Doomsday Heist.

Hertz was a billionaire tech mogul who had created the neural supercomputer interface Cliffford; He initially appeared to be a person willing to do good, as to stop a nuclear war from occurring that could potentially wipe out humanity. In doing so, he made an alliance with the Protagonist and the International Affairs Agency.

However, as the Heist progresses, it is revealed that Hertz and Cliffford were behind the events of the nuclear war, framing Russian terrorist Bogdan and having made a deal with Merryweather Security to have sold IAA operatives ULP and Agent 14; the Protagonists prevent the nuclear war from occurring and are tasked to kill Hertz while he flees on his weaponized Thruster jetpack; his death furthermore prevents the extinction of the human race proposed in his plan by way of nuclear warfare, therefore saving Los Santos, and the world.

He was voiced by Sean McGrath.


Early Life

Avon Hertz was a tech prodigy growing up, and by age 21 (specifically, 21 and three quarters), he had inherited one billion dollars. Upon doing so, he became a tech conglomerate and during the course of his career, he had engineered his own artificial intelligence, Cliffford, made up of several supercomputers and neural networks. Later, Hertz had conspired with his AI to launch a massive nuclear attack on the world, one that threatened humanity itself. By doing this, he framed Russian terrorist Bogdan for the nuclear conspiracy after making himself appear innocent and had forged several alliances: these include hacktivist Lester Crest, and International Affairs Agency (IAA) operatives Rackman and Agent 14.

The Doomsday Heist

Avon Hertz is presented by Lester Crest who takes him to the player's facilities, at that time he is dedicated to explain that someone wants to start a war and they should find out who it really was as they thought about the Russians, North Koreans, Chinese or Iraqi , to do that they had to make 3 robberies for it Avon would pay them to get the information about who could be.

The Data Breaches

Avon Hertz orders the protagonists to collect information to know who is behind the attack, after this Agent 14 is finally contacted to tell them that they have a suspect but he reveals that he does not have time for that, revealing that all the agents will be occupied and the target will be a base of the IAA of which there is enough information to know who could be the attacker from which Cliffford would process all that information, once the protagonists save to the base of the IAA of the foreign attack the agent 14 and the rackman agent arrive and then Avon, who explains that he found the attackers who are renegade Russians led by a guy named Bodgan who is in a nuclear submarine and wants to cause a war so his next mission was to destroy the submarine and kill Bogdan

The Bogdan Problem

Avon, Rackman, Lester and Agent 14 are determined to confront Bogdan but for that he has to solve certain problems like rescuing ULP agent who infiltrated Russian members to discover what happened, rescue information about them and their objectives, once this it is finally completed the team meets the necessary equipment to assault the Bogdan submarine once the teams meet finally realize that the objectives are global and decide to act quickly the members are divided into the 2 teams Avenger and Submarine which the first team consists of defending helicopters in the air while the rest assault the submarine, once inside, Bogdan makes a presence saying that they can not stop them and they will have fulfilled their plan but when they are defeated they hide. Once he is found by them, Lester tells them that they have to kill him but at that moment Bogdan says they should wait since he has information that may interest them, at that moment he rebels that the team is on the wrong side, that they are the real problem, that Cliffford and Avon are the ones who really want to destroy the world, Lester says that everything is a lie but Bogdan says that his scientists have studied the AI ​​and that Avon was always an idiot, so they came to help, and at that moment Avon reveals his true intentions telling him that everything is certain that they were just one more piece to fulfill his plan and that he will destroy the world and rule along with Cliffford, at that moment he is also present and activates the self-destruction of the Submarine, Bogdan decides to escape and gives the team some diving suits, later on it is revealed that Avon and his AI Cliffford took control of all the defense systems of the country as well as their systems smart people doing complete control of everything.



Avon Hertz is a male, with a generally slim physique. He wears a pink shirt over a black suit. He occassionally boasts about his hair, pointing that it is real - hinting that his hair could be a wig. It is confirmed that he is bald when Lester remarks that after his explosive death, only his hair plugs remained. He is also seen, around his neck going down to his shirt, a device that acts as a remote for Cliffford.


Hertz presents himself to the protagonists and the rest of the crew as an intelligent, sophisticated and composed but slightly neurotic individual. He is actually an insane, manipulative, sadistic, callous, and treacherous sociopath who is perfectly willing to do everything in order to achieve his goal, which is to destroy humanity. This also makes Avon Hertz utterly misanthropic; in addition, he displays no care about anyone, except perhaps his main creation Cliffford.


I'm not worried about it, I'm certain of it.
~ Avon Hertz about the Nuclear War.
The data is clear, it's right now.
~ Avon confirms the attack to the IAA base.
I told you it wasn't good, it undersold it, this is the Apocalypse, the Doomsday Scenario.
~ Avon explaining the Doomsday Scenario.
Greetings, Citizens of the divided states of America. I'm sure you know me. I, am the brilliant and very rich, Avon Hertz. Your government has many secrets, most of which are too dark and diabolical for you to comprehend at first. I intend on correcting all of the mistakes made by our democratically elected leaders. I will be exposing the government for what it really is - by removing the bandage and showing the never healing wound to you, the American people. You all say you hate Russia and other potential threats so much, yet you refuse to see that this country is one in the same our enemies. Your polls are likely tampered by your enemies. And I am not your enemy, I am your all-powerful friend. Starting with Southern San Andreas, I have deployed my soldiers across Los Santos and Blaine County to deal with the corrupt officials running the cities and towns. I mean, how do you feel knowing that the feds hire criminals to do their dirty work? Just this morning my defense helicopters were shot down with an illegally attained missile launching vehicle. Oh, right. It's legal when the government does it. I'm here to help you, to help us all. Please do not interfere with my work, leave my soldiers be, and respect the new laws I'm working to have in place. Krinberg. Cousins. Defledhead. Thompson and Lopez. We're coming for you, and the world isn't big enough for you to hide in. Today San Andreas, tomorrow the world. I am your friend. You've got to trust me. I date. A lot. Anyhow, thank you for your time. I trust you'll be paying a small tax to me soon. Bye for now!
~ Avon's speech during his broadcast.


  • Hertz is by far the villain with the highest body count in the entire GTA franchise, with his genocide on humans killing billions.
  • According to Hertz, he had obtained one billion dollars aged 21 and 3/4 years.
  • He is the only major character that is DLC-exclusive (as per Grand Theft Auto Online) to be killed.
  • Avon Hertz drives a blue Cyclone.
  • He is arguably one of the most evil villains in gaming history, to the point where even by GTA standards he is Pure Evil, surpassing Donald Love, who is also Pure Evil (though Avon is killed by the GTA Online Protagonists whilst Donald Love escapes unpunished).



2D Universe
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Billy Bob Bean | Claude Speed | Johnny Zoo
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King Courtney | Vinnie
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3D Universe
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Auntie Poulet | Gonzalez | Lance Vance | Leo Teal | Phil Cassidy | Ricardo Diaz | Sonny Forelli | Tommy Vercetti | The Psycho
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Victor Vance | Bryan Forbes | Diego & Armando Mendez | Lance Vance | Marty Jay Williams | Phil Cassidy | Sergeant Jerry Martinez
HD Universe
Grand Theft Auto IV
Abdul Amir | Billy Grey | Brian Jeremy | Clay Simons | Clarence Little | Dardan Petrela | Darko Brevic | Dimitri Rascalov | Dwayne Forge | Derrick McReary | Eddie Low | Francis McReary | Gerald McReary | Jimmy Pegorino | Johnny Klebitz | Jim Fitzgerald | Luis Lopez | Mikhail Faustin | Marki Ashvilli | Niko Bellic | Patrick McReary | Playboy X | Ray Boccino | Ray's Goon | Ray Bulgarin | Rocco Pelosi Roman's Kidnapper | Timur | Terry Thorpe | Teddy Benavidez | Vic Manzano | Vince Pelosi | Yusuf Amir
Grand Theft Auto V
Andreas Sanchez | Brad Snider | Clay Simons | D | Devin Weston | Don Percival | Elwood O'Neil | Enzo Bonelli | Franklin Clinton | Jimmy De Santa | Johnny Klebitz | Lamar Davis | Lester Crest | Martin Madrazo | Michael De Santa | Molly Schultz | Ortega | Patrick McReary | Paige Harris | Peter Dreyfuss | Simeon Yetarian | Steve Haines | Stretch | Trevor Philips | Terry Thorpe | Wei Cheng
Grand Theft Auto Online
Avon Hertz | Cliffford | GTA Online Protagonists
Altruist Cult | Angels of Death Motorcycle Club | Ballas | Bulgarin Family | Colombian Cartel | C.R.A.S.H. | Cholos | Cliffford Mercenaries | Diaz's Gang | Faustin-Rascalov Family | Federal Investigation Bureau | Forelli Family | International Affairs Agency | Leone Family | Liberty City Triads | Los Santos Triads | Los Santos Vagos | Merryweather Security | O'Neil Brothers | Sicilian Mafia | Southside Hoods | Street Sharks | The Professionals | Trevor Philips Enterprises | Zombotech Corporation
Beta Only
Darkel | Domestobot

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