You boys decided that you're gonna make me look bad. I have friends at your school.... you boys could be in middle school for a long time to come! If you know what's good for you, you'll forget everything that happened here tonight!!
~ Bluff silencing Doug and Skeeter after capturing Herman.

William "Bill" Bluff III is the main antagonist of the famed Disney series Doug, and its 1999 film Doug's 1st Movie. He is the CEO of BluffCo Industries (as well as the descendant of the founder of the town Bluffington), and the father of Beebe Bluff.

He was voiced by Doug Preis.

Role

In the film, Bluff was first seen helping out Beebe in shopping in the mall when she met her friends Doug Funnie and Skeeter Valentine following their mishap due to a certain incident in Lucky Duck Lake.

However, it turns out that a mutated (yet harmless) lizard resided in the lake as it was polluted, and that Bluff is responsible for it as he got his company to dump waste that caused the mutation in the first place. Upon seeing the creature in person, Doug and Skeeter decided to name him "Herman Meville" and produce their story to the public in hopes of ending the pollution.

However, school reporter Guy Graham stole a picture of Herman, and despite realizing that Doug was telling the truth, Guy informs Bluff about the new discovery. Realizing now that the story will put him in big trouble, Bluff angrily intends to track down Herman and kill him to cover his tracks. To that end, he gets his second-in-command, Bob and the Bluff Agents to search around Bluffington for the monster, though their efforts were for naught.

Upon learning from Guy that Mayor Tippy Dink is holding a press conference about the discovery, Bluff sends several of his Bluff Agents to pose as reporters in hopes that they will catch Herman. However, Doug notices this and abruptly ends the press conference, though this puts him in odds with his girlfriend Patti Mayonnaise, who thinks of him as a liar before going out with Guy.

Eventually, Bluff and his agents were able to track down Herman and capture him near the polluted lake, even silencing an objecting Doug and Skeeter by threatening to make their lives very miserable at school. The next day, Doug and Skeeter fume over the imminent loss of their monster friend until they see a newspaper written by Guy detailing Herman's supposed death at the hands of Bluff's agents at the local school's Valentine's Day dance. It was then the boys realized that Bluff is intending to unleashing Herman into the dance and have his agents take him down in order to make himself look like a hero to the town.

Not wanting to let Bluff get away with this, Doug, Skeeter, Porkchop and Al & Moo Sleech formulated a plot to save Herman. To that end, Al & Moo managed to reprogram a robot to pose itself as a monster while Doug and Skeeter find Herman trapped inside a giant heart-shaped decoration before freeing him. Doug and Skeeter then escape with Herman, leaving a upset Bluff and his men to realize that they have been tricked.

Eventually, Bluff and his men tracked down the kids and the monster at a cleaner lake called Crystal Lake, but Herman manages to escape into the lake, much to Bluff's outrage. Doug and Skeeter happily taunted Bluff that Crystal Lake is too large for him to search around and that there's no way to catch Herman, but this made Bluff so furious at the boys that he swears to make the remaining days of their lives so miserable as punishment for foiling his plot.

However, Bluff's tirade was overheard by all of the students, including Beebe, who is now angry at her father for his plot. A nervous Bluff attempts to explain his actions to Beebe, but she tells him to leave Doug and Skeeter alone, with an arriving Mayor Dink suggesting that Bluff should discuss his pollution problems with her. Realizing now that he would be in bigger trouble and that the entire town (including Beebe) will never forgive him if he refuses, Bluff finally agrees to answer for his actions and tells his men to stand down. He is last seen begging Beebe for forgiveness as she escorts him away from the scene.

In the end, it was told by Doug that Bluff and his company have agreed to cease their pollution and volunteered to clean up Lucky Duck Lake while Guy is dumped by Patti for his lies.

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Animated Features
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Live-Action Movies
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Arno | Chillie Walsh | Colonel Pierson | Ab Cross | Colonel Heller | King Leonidas | Bookman | Swinburne | Mr. Eben | Mark Pierson | Hugh McRae | Sam Eagle Speaker | Kerwood Krinkle | Frank Sitwell | Hnup Wan | Dr. Terminus | Gogans | Charles Olympus | Wooly Bill Hitchcock | Big Mac | Hans Reinhardt | The Watcher | George McKinzie | Alec Frost | Bluto | Vermithrax Pejorative | Master Control Program | Sark | Ed Dillinger Sr. | Program Guards | Mark Jennings | Kelly | Mr. Dark | Mike | Rosie Little | Hunters | Nome King | Princess Mombi | Connie | Bullwhip | Parker | Buzz | Wolf's Owner | Timber Wolf | Hunter | Eagle | Alistair Patton | Patton Sr. | Judge Doom | Toon Patrol (Smartass, Greasy, Psycho, Wheezy & Stupid) | Abdullah | Mr. Patel | Nigel | John Merrick | Beauty Smith | Luke & Tinker | Sykes | Cherokee | Lip-Lip | Fritz | Neville Sinclair | Lothar | Nigel Snyder | Joseph Pulitizer | Delancy Brothers | Charles Hendrickson | Terrence Wheeler | Winifred Sanderson | Mary Sanderson | Sarah Sanderson | John Ricketts | The King and the Duke | Pap Finn | Cardinal Richelieu | Comte de Rochefort | Milady de Winter | Borg Guillarson | Leland Drury | Heath | Miners | Lloyd Halverson | William Boone | Buldeo | John Wilkins | Tabaqui (1994) | Sergeant Harley | Bandits | Sergeant Clairbourne | Shere Khan (1994) | Bandar Log (1994) (King Louie (1994) & Kaa (1994)) | Gilbert Sipes | Juice | Ranch Wilder | Injun Joe | Tony Perkis | Agent Woods | Jack and Ralph | Ashcan and Pete | Aunt Sponge | Aunt Spiker | Rhino | Skeleton Pirates | Shark | Cruella De Vil (1996) | Jasper and Horace Badun (1996) | Mr. Skinner | Jean-Pierre Le Pelt | Alonzo | Norman Snively | Ricky King | Charlotte | Lyle Van de Groot | Max & Thor | Lion | Beatrice Stanhope | Chester Hoenicker | Wilson Croft | Smith & Wesson | Bennett Hoenicker | Luanne LeSeur | Meredith Blake | Natalya | Popov | Frank Slater | Shere Khan (1998) | Tabaqui (1998) | Bandar Log (1998) | Eddie Taffet | Andrei Strasser | Elliot Coleye | Dr. Claw | Kramer | RoboGadget | PAT | Malcolm | Snerbert | Lana Thomas | Elliot T. 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Vandevere | Neils Skellig | Pink Elephants (2019) | Rufus Sorghum | Jafar (2019) | Iago (2019) | Cave of Wonders (2019) | Scar (2019) | Hyena Clan (2019) (Shenzi, Kamari & Azizi) | Queen Ingrith | Gerda | Borra | Rat (2019) | Devon & Rex | Isaac | Artemis Fowl | Opal Koboi | Briar Cudgeon | Troll | Alexander Hamilton | Aaron Burr | Thomas Jefferson | James Madison | Maria Reynolds | James Reynolds | King George III | Bori Khan | Hun Army (Xian Lang)

Other Animated Movies
Br'er Fox & Br'er Bear | Giant Magnet | Evil Clown | Merlock | Dijon | Oogie Boogie | Lock, Shock & Barrel | Bill Bluff | BluffCo Industries (Guy Graham, Bob & Bluff Agents) | Gloomius Maximus | Ivan Krank | Von Talon | Cufflingk and Underlingk | Kazar | Wildebeests (Blag) | Scab and Scraw | Vidia | Jacob Marley | Old Joe | Supervisor | Mr. Whiskers | Shelley | Were-Rat | Sea Monkeys | Mr. Burgermeister | Ripslinger | Zed | Ned | Zarina

Sequels
Abis Mal | Sa'Luk | Forty Thieves | Maestro Forte | Jesters | Zira | Outsiders (Nuka & Vitani) | Mack McCro | Jim Bob | Supreme Commander | Morgana | Undertow | Cloak & Dagger | Bradley Uppercrust III | The Gammas | Buster | Sarousch | Pom-Pom | Tad White | Jacques von Hamsterviel | Reuben | Sparky | Leroy | Erik Hellstorm | Ashton Carnaby | Edgar Volgud | Krakken | Lil Lightning | Bandits | Mama Gunda | Uto & Kago | Marina Del Rey | Cad Spinner

Shorts, Television, Comics and Video Games
Peg Leg Pete | Phantom Blot | Skeletons | Grim Reaper | Mad Doctor | Demon Cats | Gustav the Giant | Lonesome Ghosts | Doctor Vulter | Solego the Chaos God | Arpine Lusene | Eli Squinch | Sylvester Shyster | Fantomius | Inquinator | Spectrus | Zafire | H. U. Hennessy | Jolly Roger | Witch | Zeke Midas Wolf | Captain Katt | Mortimer Mouse | Butch the Bulldog | Beagle Boys | Foxy Loxy | Ajax Gorilla | Witch Hazel | Adolf Hitler | Nazi School Teacher | Little Hans | Fat Cat | Norton Nimnul | Aldrin Klordane | Baby Thaddeus | Ratso Ratzkiwatzki | Julius | Dr. Frankenollie | Mizrabel | Miss Hendra | Huntsman | Huntsgirl | Dark Dragon | Al Roker | Chuckles | Princess Irmaplotz | Grace Goodwin | Molly | Shadow Blot | False Shadow Blot | Foxy Loxy | Goosey Loosey | Oswald Gardner | Commander Heist | Lazlo | Jordan Buttsquat | Suzi | Chip Whistler

Disney Parks
Alien | Lava Monster | Mad Hatter | Nebula Ghosts | Professor J.T. Wu | S.I.R. | Yeti (Expedition Everest) | Yeti (Matterhorn Bobsleds)

See Also
101 Dalmatians Villains | 2010 Marvel Animated Universe Villains | A Twisted Tale Villains | Air Bud Villains | Aladdin Villains | Alice in Wonderland Villains | Amphibia Villains | Artemis Fowl Villains | Atlantis Villains | Buena Vista International Villains | Beauty and the Beast Villains | Big Hero 6 Villains | Cinderella Villains | Club Penguin Villains | Darkwing Duck Villains | Descendants Villains | DuckTales Villains | Fantasia Villains | Fillmore! Villains | Frozen Villains | Gargoyles Villains | Gravity Falls Villains | Haunted Mansion Villains | Hercules Villains | Kim Possible Villains | Kingdom Hearts Villains | Lilo & Stitch Villains | Little Einsteins Villains | Marvel Cinematic Universe Villains | Medfield College Villains | Mighty Ducks Villains | Milo Murphy's Law Villains | Mulan Villains | Muppet Villains | Narnia Villains | Peter Pan Villains | Phineas and Ferb Villains | Pinocchio Villains | Pirates of the Caribbean Villains | Pixar Villains | Recess Villains | Robin Hood Villains | Sleeping Beauty Villains | Snow White Villains | Sofia the First Villains | Star Wars Villains | Star vs. the Forces of Evil Villains | Super Robot Monkey Team Hyperforce Go! Villains | Tangled Villains | Tarzan Villains | The Hunchback of Notre Dame Villains | The Jungle Book Villains | The Lion King Villains | The Little Mermaid Villains | The Owl House Villains | The Princess and the Frog Villains | Treasure Planet Villains | Wander Over Yonder Villains | Winnie the Pooh Villains | Wreck-It Ralph Villains | Zootopia Villains

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