A marketing strategy that is proven effective over the years is to create a charismatic character to promote a certain product or service, but sometimes the advertising agency goes further and adds a villain whose evil intentions contrast with the hero's noble ones and usually revolve around the product in question; either using it for selfish means or eradicating it to "prive the world from its superior quality".

Note: These characters must have ORIGINATED from commercials, PSAs and/or attraction marketing.