Propagandists are people involved in the process of propaganda, which often uses techniques such as brainwashing, jingoism, incrimination, and demonization.

A propagandist's main goal is to turn the will of society to their side, whether that is to make themselves look innocent, justified, acceptable, satisfactory and endearing to the public even while doing great harm, besmirching the images of heroes or a combination of them all. They engineer public opinion to use as a cover against repercussions for their crimes.

Villains who spread propaganda are often corrupt officials of wealth and high authority who abuse their power to manipulate the public eye. At the same time, it isn't uncommon for criminal organisations, including terrorist and anarchist groups, to use propaganda to rally followers and support.