Propagandists are people involved in the process of propaganda, which often involves techniques such as Brain-Washing, Jingoism and Demonization. A propagandist's main goal is to turn the will of their society to their side, whether that is to make themselves look innocent, justified or endeared to the public even while doing great harm, besmirching the image of heroes or a combination of all four. They engineer public opinion to use as a cover against repercussions for their crimes.