Before the age of the twilight set upon the Gods, a legend rose to claim his place among them. And even though Kratos sat on the throne as the new God of War, he was haunted by visions of his family, a family he himself murdered. But the hands of Death could not defeat him, the Sisters of Fate could not control him, and on this day, the man, the legend, Kratos, will have his revenge.
~ Gaia narrating about Kratos, the protagonist of God of War series
A villainous protagonist is a character who is the central focus of a story, yet does not have the traditional "heroic" qualities of a classic protagonist. In short, these are the villains who are the main characters of their own stories. Should they have heroic qualities, the audience commonly nickname them "anti-heroes".

There can be more than one villainous protagonist in a same story, but each one has to share the same amount of screen time in order to qualify. In Video games, any playable character can qualify (e.g. Michael De Santa, Franklin Clinton and Trevor Philips who are the protagonists of GTA V). Also, former protagonists who became antagonists (usually due to a tragic event in their life) can also be included, given that they played a large part in the story, even if they no longer function as heroes.

Examples of this kind of character would be the Brain (who sought world-domination), Zim (who wants to conquer the world), Eric Cartman (many episodes focus on it when it comes to Jewish xenophobia) or Dan from Dan Vs. (who formulates destructive revenge plans against anyone he thinks has wronged him).

Some can be falsely seen as the "protagonist hero" as he/she is seen on the cover of the movie/book and there for the reader/watcher are being lured to believe that the character is the main hero of the story, while they are in fact the main antagonists. One example is Major Chip Hazard from Small Soldiers.

These characters are rarely Pure Evil, because it is very unlikely and odd for a leading character to actually be that evil. In addition, protagonists usually set the villainy standards in their story. However, protagonists can still be Pure Evil if they have no redeeming qualities and if the characters around them are visibly distressed or repulsed by their actions, thus meaning that they stand out from the rest (e.g. Patrick BatemanLouis BloomThe Crusader, Henry and Richard III). In addition, horror works and exploitative medias often feature purely evil protagonists who are meant to be feared as mascots of their own franchise.

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