Shiny... I'm so shiny. Didn't help me though, did it? Still upside-down here. Just need a little push! *sighs* Can we be real? If my name was Sebastian, and I had a cool Jamaican accent, you'd totally help me. You would, you know you would!
~ Tamatoa directly asking the audience to help push him over (also referencing The Little Mermaid, another Disney film).
Don't let your kids watch it! Before you know it, they're gonna be eating sports candy and moving and running and jumping and dancing, and being healthy!
~ Robbie Rotten.

Self-Aware Villains are often depicted as having "Heightened Awareness", which is popularly known as "breaking the fourth wall" and was very common in the early days of media but became less popular when works tried to suspend belief; however, it is still extremely common in less serious or more surreal works, and is also a very common device for certain types of characters.

Often, these characters are seen as insane by those in-universe or exist in such a manner that they are fully aware of being "fictional". Advanced reality-warpers as well as extremely unstable and alien beings are likely to have this trait, depending on the writer and/or setting.

In other universes (usually comedy or cartoon-based), it is very common for characters to break the fourth wall and it is accepted as part of everyday life.

Basically, characters who either know they are "fictional" or can interact with their worlds in ways that are impossible (such as taking text from a title screen, interacting with the audience, or stealing paint brushes from their animators (in the case of cartoons), etc.) without being full-on reality-warpers can be added here.

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