| “ | Crazy good! | „ |
| ~ The male Crazy Good kid saying the slogan at the end of the commercials. |
The Crazy Good Kids is a group of people in Kellanova's (formerly Kellogg's) Pop Tarts "Crazy Good" Campaign[1]. In the commercials, they would terrorize the Pop Tarts, and then eat them while they were still alive. They were then replaced by the talking Pop Tarts in 2023. In most commercials, they don't earn their karma due to the fact that everybody else eats Pop Tarts. The pop tarts are never spared and eaten alive by the pop tarts. The woman even became a nurse, just to eat a Pop-Tart baby in front of its own parents.
History[]
2004 - 2007[]
In the first commercial, they did not exist back then, and instead the kangaroo existed, along with a guy. Since the sentient Pop Tarts did not exist in the early commercials, they ate normal Pop Tarts. However, in the next commercial, the poodle made its first appearance, along with the guy. The guy is shown tackling a French toast Pop Tart, with the Pop Tart’s poodle saying that it is toast. In many more commercials, they seek out Pop Tarts to eat them, with more and more of them making debuts.
The Great Fruit Escape[]
They appear at the end of the commercial miniseries, attempting to toast Wildberry, before Cookies and Cream rescues him from underground.
Hide & Seek[]
They appear to be more villainous here, as when multiple Cherry, Blueberry, Ninja (really Vanilla Milkshake), SPLITZ, Apple Strudel, S’mores, and Ice Cream Sundae are at a playground and found out by the Crazy Good Kids, causing them all to run away and hide. Everyone is found and eaten, with the exception of Ninja, who never got caught. He once was found by an unknown Crazy Good Kid in his room after he took a shower, only for him to place a smoke bomb in his face, escaping once again.
2013 - 2015[]
Mainly, the woman, lizard and poodle appeared the most in this era, being more evil and cruel than ever. The woman started becoming a nurse and babysitter to eat baby Pop-Tarts, while the lizard and poodle started inviting Pop-Tarts onto talk shows, heating them up, and eating them.