Gaynor

This article's content is marked as Mature The page contains mature content that may include coarse language, sexual references, strong drug use, extremely traumatic themes, and/or graphic violent images which may be disturbing to some. Mature pages are recommended for those who are 18 years of age and older. If you are 18 years or older or are comfortable with graphic material, you are free to view this page. Otherwise, you should close this page and view another page. Note: Content classification services hold no influence over the template's criteria and usage. Only the content itself matters.

Evil-doer
Full Name	Gaynor (full name unknown)
Alias	N/A
Origin	Black Mirror
Occupation	CEO of Rivermind
Powers / Skills	Salesmanship
Goals	Increase company profits
Crimes	Racketeering Corruption Invasion of privacy
Type of Villain	Greedy Doctor

“	Gaynor: Are you trying to get pregnant? Mike: Surely...yes! Gaynor: You are? Mike: I mean, we haven't been trying very hard lately, but... Amanda: We were hoping for a happy accident. Gaynor: Okay, but you're not pregnant now? Amanda: Why are you asking? Gaynor: Pregnancy costs extra. When you're pregnant, it just alters the brain. There are cortical shifts and changes to the ventral striatum. It's a lot for your brain to process when you're pregnant. Like, literally. So, it's $90 a month.	„
	~ Gaynor price gouging on pregnancy for people using their services.

Gaynor is the main antagonist in the season seven episode "Common People" of the dystopian drama Black Mirror.

She is the CEO of Rivermind, a neurological technology company which specialises in overlaying damaged parts of the brain to restore it to its natural state.

She is portrayed by Tracee Ellis Ross.

Physical appearance

Gaynor is a tall woman with dark skin. She wears her hair tied up in a ponytail and dresses in stylish pantsuits and heels.

Personality

Gaynor comes across as a sympathetic person who relates to those affected by traumatic brain injuries. She is a proficient salesperson, and this becomes apparent when she is clearly motivated by increasing her company's revenue over offering care and treatment to the people who use her services. She shows apathy when people complain about her price-gouging, instead offering corporate sales tactics to encourage them to upgrade their platforms, thus paying more money.

Biography

Background

Gaynor supposedly was in a traumatic injury which left her brain damaged. However, she made a recovery and realised she could create the technology that could reverse its effects. After doing so, Gaynor created Rivermind which began being offered as a trial by some hospitals to patients who would qualify.

Black Mirror

After elementary school teacher Amanda collapses at work, her husband, Mike, learns that she has a brain injury and cannot be treated on standard medical procedures. When Mike begs for alternative solutions, he learns of a trial with Rivermind that might be able to reverse the effects of her injury. Suspicious of the cost of the service, Mike meets with Gaynor, who tells him of her previous injury and her ability to overcome it. She reveals to Mike that the cost is a barely-affordable $300/month, which he agrees to sign up to.

With the treatment successful, Amanda returns to her normal self. However, things become alarming when Amanda begins to randomly recite advertisements whilst speaking, without being aware she has done so. When Mike and Amanda return to Gaynor about this, she informs them that Rivermind has introduced advertising to its standard packages after introducing "Rivermind Plus", an ad-free treatment service at a higher cost.

Frustrated, but willing to cope with the interruptions, Amanda begins to face repercussions at work after advertising a Christian advice service to children and over-50s lifestyle companies to staff. Realising that if Amanda lost her job they would be unable to pay for their standard package, Mike and Amanda agree to pay for the premium service. To finance this, Mike secretly begins taking depraved orders from strangers online for money on the website "Dum Dummies".

When Mike's account is discovered by a colleague, he attacks them which results in a severe injury after being ran over by a heavy vehicle. Mike loses his job, and pleas to Gaynor to allow them a relief period whilst Mike searches for a new job. Gaynor tells them she cannot do so, and that the standard feature is no longer available. When Mike tries to reason with her that they are trying for a baby, Gaynor informs them that pregnancy incurs a premium due to the stress this can have on the body. Realising they are being duped, the pair leave and abandon the service. Gaynor, shaken by the tense encounter, turns up her nonchalance on her Rivermind Lux app.