|“||What are you worried about? They're only toys...||„|
|~ Gil Mars|
Gil Mars is the overarching antagonist of the 1998 film Small Soldiers. He is a corrupt CEO of Globotech Industries which has bought out Heartland Toys. He got away with everything by bribing the victims of the Commando Elite action figures to keep his good reputation alive.
Gil Mars originally selects the Commando Elite for the project and the Gorgonites for the opponents, with the toy line expected to hit the market in approximately 91 days.
Later, Mars arrives in his helicopter during the department cleanup the next day. He gives Joe, the Fimples and the Abernathys money that is due for damages, and gives Larry and Irwin an authoritative instruction to prepare the Commando Elite offered for purchase to revolutionary individuals in South America. Among the mentally deranged behavior of the aftereffects of a significant disaster, Alan and Christy consent to start a relationship with each other. The Gorgonites were eventually brought to Yosemite National Park by the Abernathys, but it's unknown what later happened to Mars; either he escaped justice or he is secretly sued and arrested for making unsafe toys.
- Mars is the Greater Scope Villain because his creation of the Commando Elite is what led to the events of the film.