Gilbert Huph is a minor antagonist in Pixar's sixth full-length animated feature film The Incredibles. He is the CEO of Insuriacre and Mr. Incredible's boss.
Mr. Huph is first seen walking into Bob's office yelling at him for authorizing payments on policies for clients. Scolding him saying that he's listening to any sob story and he'll fall for it.
Mr. Huph later realizes that Bob is giving clients loopholes so he calls him down to his office to talk to him. However he admits his true nature to Bob, who is dumbfounded by his selfishness. Throughout the talk, Bob notices a man being beat and robbed. When Bob tries to intervene, Mr. Huph yells at him and threatens to fire him if he leaves his office. This causes Bob to snap of failing to save a citizen since he let Bomb Voyage escape, and throws Mr. Huph out of his office through many walls, severely injuring, but not killing him.
In the hospital, after talking to Rick Dicker who was upset at Huph's actions for not helping others, he is convinced not to sue Bob, but does indeed fire him. It's possible Mr. Huph had his memory wiped of any recent memory so he can forget Bob Parr and potentially finding out his true identity of being Mr. Incredible.
Mr. Huph is best described as being selfish, greedy, but most of all very short tempered with little to no concern for his customers. Instead of helping his customers, he tries getting the most money possible by denying his clients aid even if they have suitable claims. Even as far as getting angry at his employees (especially Bob) if they try giving aid to the clients. He gets easily tempered as he's mostly seen yelling at Bob, even if it's for almost no reason. As a result, Bob is well depressed at work.
Mr. Huph later reveals his true nature, and tells Bob that he really has no interest in helping his customers, but the people who can support him so he can get more money. Even as far as hoping a man that was mugged right in his view doesn't come to him for his help.
Despite his short size, Mr. Huph is not afraid to to talk down to anyone, even Bob himself who is much larger than him. However this leads to him getting extremely injured.