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Villain Overview

Gus: What does a man do, Walter? A man provides for his family.
Walter White: This cost me my family.
Gus: When you have children, you always have family. They will always be your priority, your responsibility. And a man... a man provides. And he does it, even when he's not appreciated. Or respected. Or even loved. He simply bears up, and he does it. Because he's a man.
~ Gus's famous speech as he manipulates Walt into working with him.
All of them, Hector. Don Eladio. Don Paco. Cesar. Renaldo. Artuno. Cisco and Luis. Escalada. All dead. As is your grandson, Joaquin. Do you know who killed Joaquin? Would you like to see? This young man. Do you remember him? That young man shot Joaquin to death while I made my escape. I believe you have met him before. It was just you and Joaquin. He was the only family you had left. Now the Salamanca name dies with you. Will you look at me now? Look at me, Hector. Look at me.
~ Gus tormenting his archenemy Hector Salamanca after destroying the Cartel.
If you try to interfere... this becomes a much simpler matter. I will kill your wife. I will kill your son. I will kill your infant daughter.
~ Gus threatening Walter.

Gustavo "Gus" Fring, mockingly referred to as the Chicken Man, is the main antagonist of the crime drama series Breaking Bad and a major character in its prequel series Better Call Saul.

A powerful drug kingpin and a high-ranking distributor for the Cartel, Gus was a Chilean national and a respected Albuquerque restaurateur and philanthropist who owned a chain of local chicken restaurants called "Los Pollos Hermanos" while using it as a cover for an extremely successful methamphetamine distribution network in the southwestern United States. He serves as the employer of Mike Ehrmantraut, as well as the former boss of Walter White and Jesse Pinkman turned arch-rival and competitor of the former. He is also the sworn archenemy and business rival of Hector Salamanca.

He was portrayed by Giancarlo Esposito, who also played Sidney Glass in Once Upon a Time, Frank Dawson in Okja, The Dentist in Payday 2, Stan Edgar in The Boys, Moff Gideon in The Mandalorian, Lex Luthor in Harley Quinn, The Phantom Blot in the Ducktales reboot, Antón Castillo in Far Cry 6, and Faraday in Cyberpunk: Edgerunners.

Personality[]

Always calm and cautious by nature, despite being one of the most successful and fearsome methamphetamine drug runners in Albuquerque and the owner of a successful multimillion-dollar business, Gustavo Fring remains very humble, low-key and friendly towards his patrons. Publicly he is well-known for his numerous charitable donations to the DEA and as manager of a fast-food chain, Los Pollos Hermanos, in which he has several social interactions with his customers and is always accompanied with a smile. An actual wolf in sheep's clothing, Gustavo was not a boastful man and was intensely careful with whom he does business with, never partnering up with someone unless they are as cautious as he is. Accompanied by his low-key nature, he drives a second-rate, beaten-down 10-year-old Volvo.

Beneath Gus's polite and sophisticated personality, he is actually a ruthless and calculating criminal mastermind who controls his drug empire with an icy hold, and numerous people who work under him that are either unaware of his true nature or outright fear him. Gustavo is a cold-blooded, pragmatic, Machiavellian individual; he excels at business transactions and manipulations and usually retains his calm, collected and almost robotic demeanor. Even in dangerous situations, he keeps his apathetic head. The only time Gus did lose his cool, however, was moments before his death when he discovered Hector Salamanca sacrificed himself as a suicide bomb to kill him. Despite his flaws, Gus was a man of honor and will always repay his debts to someone.

However, Gustavo does have a compassionate side and genuinely cares about people. He saved Max Arciniega from the slums, financed him to attend school and partnered with him as they would become the co-managers of Los Pollos Hermanos and enter the methamphetamine trade together. After Max was killed in front of his eyes, the loss of such an emotional and possible romantic factor of his life snapped Gustavo into a ruthless crime lord. He has a vengeful side as well and lives by a "blood for blood" motto ever since Max's death rather than his business, killing the cartel proves to be more of a personal vendetta. Because of this, he took delight in tormenting Hector Salamanca over both of his nephew's death and Walter was able to use Gustavo's hatred for Hector as a result of the former's death.

It was noted a massive personality change of Gus around the 4th season. Whereas earlier he has shown to be very patient with Walter and Jesse after they continued to defy him Such instances involved Jesse's imminent plan to kill two of Gus's dealers, who've killed his girlfriend's brother. Despite this, Walter abruptly intervened by killing them. The two were also responsible for the killing of Gus's successor, Gale Boetticher. These events seemed to cause Gus to become more unhinged. Whereas in Season 3, he claimed that fear was not an effective motivator amongst his employees; by Season 4, he threatened to kill Walter's entire family should he interfere with his resolve to eliminate Walter's brother-in-law Hank Schrader from the DEA. Though he usually orders men to fulfill his jobs, a testament to his descent into a cold-blooded criminal was when he killed Victor, his own man in front of Mike, Walter and Jesse with a box cutter as he defied him and didn't seem fazed over killing Victor, calmly telling them to get back to work and left his body as a grim reminder. It was this deteriorating state of mind that was the cause of Walter's constant planning to kill him.

Relationships[]

Allies[]

Currently:[]

Formerly:[]

Enemies[]

Quotes[]

I decide what he deserves. No one else.
~ Gus about his arch-enemy, Hector.
A bullet in the head would be far too humane.
~ Gus revealing his vengeance against Hector to Mike Ehrmantraut.
The doctor tells me your fever has gotten worse. They say this infection may kill you. Even if it doesn't... my doctor tells me again and again that you may never wake. And yet... I wait. I grew up quite poor. We lived in the hills. In a place my brothers built from things they found. Metal sheeting, plywood. When it rained, it smelled like hay. We were always hungry. But, there was a lucuma tree. Scrawny. Barely alive. My family had given up on it years before. Never bore fruit. When I was seven... I became fixated on it. I watered it. Tended to it. It took a long time... but the buds grew into green fruit. I was so proud. I didn't tell anyone. I plucked one and hid behind our shack. I ate the whole thing, I'd never tasted something so sweet. It was like... caramel. At first, we ate the fruit ourselves. And then I began taking it to the village to sell. One day, much of the fruit was gone from my tree. Pieces were scattered on the ground, half-eaten. I thought it was probably a coati. Have you ever seen one? About the size of a large house cat. Opportunists. I built a snare. Using branches and wire. It didn't take long for the animal to set it off. But, the coati trashed so hard, it broke out of the snare. Broke its leg as well. I tried to grab it, but it slipped away. It ran under the house. I knew it would show itself sooner or later. So I waited, for hours, into the night. When my brothers called for me, I did not answer. I didn't make a sound. I was so still. Finally, it came out. It knew I was there... but it was hungry. This time, I was ready. I caught it. It fought me, but I was stronger. The merciful thing would've been to kill it. I kept it. It lived for quite some time. I believe... you will wake, Hector.
~ Gus telling an unconscious Hector a story from his childhood, foreshadowing what he would do to the man afterwards.
Eladio. You greasy, bloated pimp. You talk of honor... but you have none. A pack of stray dogs fighting for scraps has more honor. Jackals. That's all you are! No vision. No patience. No thought. Stupid and impulsive! That is how I did all this. You couldn't see it, couldn't even conceive of it. And you Salamancas... you're the worst vermin of all. You say you believe in "blood for blood"? But you only understand blood for money! You're whores! I understand blood for blood. Hector? I kept him alive. Kept him broken. I will save him to the last. Before he dies, he will know I buried every one of you.
~ Gus telling Don Eladio and the Salamancas his true feelings about them in Lalo's video.
I do not believe fear to be an effective motivator.
~ Gus to Mike Ehrmantraut.
You are a wealthy man now. One must learn to be rich. To be poor, anyone can manage.
~ Gus to Walt.
What kind of man talks to the DEA? No man. No man at all..... A crippled little rata. What a reputation to leave behind... Is that how you want to be remembered? Last chance to look at me, Hector.
~ Gus Fring's last words before his death at Hector's hands.

Trivia[]

  • It is often speculated by fans that Gus may be gay, given that his relationship with Max has been implied by Hector to be a romantic one. While they did not confirm or deny the theories, Vince Gilligan and Giancarlo Esposito expressed openness to the idea. Gus' sexuality was teased in Better Call Saul's "Magic Man" before being confirmed in "Fun and Games", which also serves as Gus' final appearance in the series. The day after the latter episode's broadcast, Peter Gould appeared on The Watch podcast where he discusses Gus' last scene, which depicts him flirting with a male waiter.
  • Giancarlo Esposito, the actor who portrayed Gus, is not actually of Chilean descent, but of Italian and African-American ethnicity.
  • In Breaking Bad Season 3, Gus claims to Walt he has a wife and kids, and there are children's toys in his house. Said family is never mentioned or seen again, and it was eventually confirmed he lied to Walt to further manipulate him.
  • When Hank asks Gus if that is actually his real name, Fring replies that the Chilean regime back in his day was severely unreliable in keeping records of its citizens and that there are records of "Gustavo Fring", they're just obscure. While it may look like he proved his real name is Gus Fring, take into account that it was asked during a DEA interrogation and Gus arrived in 1988 in Mexico, 1 year before his lover's death. So it's most likely he changed his name for the sake of meth business affairs.
  • Gus wasn't originally going to have as big a role in Breaking Bad as he did and was originally going to be just a minor character.
  • Gus is named after the former German international footballer Torsten Frings. At a scriptwriting conference, George Mastras revealed how he came up with the name Gustavo Fring: "I was a fan of this famous German footballer. His name was Frings. To be precise: Torsten Frings, 79-time national player and coach of the Bundesliga team Darmstadt 98 for a month. The S at the end of the surname was annoying. You always had to put an apostrophe, that really pissed me off. So we simply left it out".
  • Gus' counterpart in Metástasis, the Colombian remake of Breaking Bad, is Gustavo Cortez.

External Links[]

Navigation[]

            BreakingBadLogo / Better Call Saul logo Villains

Heisenberg's Empire
Walter White | Jesse Pinkman | Skyler White | Jimmy McGill/Saul Goodman | Mike Ehrmantraut | Todd Alquist | Lydia Rodarte-Quayle | Badger | Skinny Pete | Combo | Huell Babineaux | Patrick Kuby | Declan | Vamonos Pest

The Cartel
Dons/Leadership
Don Eladio | Hector Salamanca | Juan Bolsa | Lalo Salamanca
Salamanca Family
Hector Salamanca | Tuco Salamanca | The Cousins | Lalo Salamanca | Joaquin Salamanca | Gonzo
Others
Nacho Varga | Krazy-8 | Emilio Koyama | No-Doze | Tortuga | Gaff | Arturo Colon | Ximenez Lecerda | Carlos | Blingy | Benicio Fuentes | Miguel | Mouse | Sticky | Arlo | Ron

Los Pollos Hermanos
Leadership
Gus Fring | Mike Ehrmantraut | Peter Schuler | Max Arciniega
Others
Walter White | Jesse Pinkman | Lydia Rodarte-Quayle | Nacho Varga | Victor | Tyrus Kitt | Rival Dealers | Tomás Cantillo | Gale Boetticher | Chris Mara | Duane Chow | Nick | Dennis Markowski | Dan Wachsberger | Ron Forenall | Harris Boivin | Raymond Martinez

Neo-Nazis/Jack Welker's Gang
Jack Welker | Todd Alquist | Kenny | Matt | Frankie | Lester | Neil Kandy | Casey

Jimmy McGill's Contacts
Chuck McGill | Kim Wexler | Francesca Liddy | Saul Goodman Productions | Ed Galbraith | Ira | Betsy and Craig Kettleman | Cal and Lars Lindholm | Marco Pasternak | Jeff | Buddy

Other
Spooge | Spooge's Lady | James Kilkelly/Jimmy In-'N-Out | Old Joe | Gordie | Lawson | Scary Skell | Tucker | Caldera | Hoffman & Fensky | Daniel Wormald | Clarence | Sobchak | The Con Man | Espinosa Gang | Rocco, Zane and Jed | Gangbangers | Mrs. Wexler | Colombian Gang

See Also
Metástasis Villains

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