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Because if you really believed her, if you really thought you could escape what you are, what you did... you would have told her the truth. You betrayed your own family. You left them behind. Don't forget about our deal, Jinu, because I can turn those voices up. Or they can be gone. Don't think you can escape what you are.
~ Gwi-Ma threatening Jinu into obeying him - his most famous quote.

Gwi-Ma is the main antagonist of Sony Pictures Animation's 29th feature full-length animated film KPop Demon Hunters. He is the demon king who thrives on the souls of others to be free from the demon world into the human world.

He is the arch-nemesis of Rumi, Zoey, Mira and Jinu, being the latter's former master.

He was voiced by Byung-hun Lee, who also portrayed Park Chang-yi in The Good, The Bad and The Weird, the Front Man in Squid Game, Storm Shadow in the live-action G.I. Joe film series, and the T-1000 in Terminator Genisys.

Personality[]

Gwi-Ma is depicted as manipulative, cruel, sadistic, power hungry, and ruthless. Desiring to be free from the Honmoon and devour the souls of humanity as he pleases, Gwi-Ma proves himself desperate to escape and often sends his demon minions to prioritize killing off the Huntrix. Caring very little for his minions, he often punishes them in absolute fury for their failures, exemplified when he incinerates the female demon impersonating a stewardess for failing to kill the hunters.

Gwi-Ma also takes joy over manipulating those into his deals for power in exchange of hurting or abandoning those they love while under his influence and prefers to prey on their deepest insecurities and faults.

Appearance[]

Gwi-Ma is a giant, purple/violet mouth of fire without any other facial features or limbs, with the shape of his teeth being pointed, resulting in a menacing, monstrous visage. His mouth expands when angered or amused. In the film's climax, as a result of consuming so many human souls as well as the life force of his own demon subjects, he becomes even more gigantic and gains nostrils and two glowing eyes with arched eyebrows.

Biography[]

Many centuries ago, Gwi-Ma had his demon army terrorize and steal the souls of villagers, absorbing and devouring them as he pleased in order to channel strength and further spread his influence and domain across the lands. Known for making deals with humans and turning them into his demonic servants, Gwi-Ma made one such offer to a human peasant named Jinu at some point, who suffered from poverty with his family and sought a new life. Gwi-Ma gave him fame and fortune, but at the cost of abandoning his family and becoming bound to serve Gwi-Ma as a demon and forsake his humanity as a result. Unfortunately, his continuous reign was put on halt by the first generation of demon hunters who ignited and united people's souls to create a converged barrier called the "Honmoon", later expanding into the "Golden Honmoon", whenever their song reaches out to those across the world, vanquishing Gwi-Ma and his demonic kindred into the underworld for eternity.

Swearing vengeance and one day return to the mortal realm, Gwi-Ma spent centuries sending his demon minions to kill off and attack every generation of demon hunters, but always ended on absolute failure and lack of progress - especially against HUNTR/X, the latest generation of demon hunters and a K-Pop girl group. When one of his minions returned - one disguised as a plane stewardess - after failing to kill HUNTR/X, Gwi-Ma punishes her by burning her alive in front of his demon horde, calling them "weak and useless". Running out of ideas to get rid of the demon hunters, Jinu approaches Gwi-Ma with an idea to gather thousands to millions of souls by getting a group together to become a K-Pop boy band called "Saja Boys", something Gwi-Ma ridicules before he is convinced by majority of his kindred that it could work. Jinu complies with the deal of wanting memories of his mistakes erased.

Throughout Saja Boys' successful career on gathering millions of fans and past rivalry with HUNTR/X, Gwi-Ma recovers his strength through the countless souls transferred into his dominion and continues getting stronger at the monument of his freedom coming close. When Jinu starts developing feelings for Rumi and reconsiders her plan, Gwi-Ma psychologically makes Jinu relive the mistake of abandoning his family and living the luxurious lifestyle, forcing him to further comply with his demands until HUNTR/X is dealt with. After the fallout of HUNTR/X staged by Jinu's machinations, Rumi's voice through her demonic heritage starts cracking up the Honmoon, causing the barrier to falter as Gwi-Ma's voice starts to psychological control those whose insecurities he preyed on; including Bobby, Mira, and Zoey as millions of people started walking onward to the Saja Boys' concert taking place at the Namsan Tower.

With the whole stadium populated heavily, Gwi-Ma prepares the Saja Boys on the stage to sing "Your Idol" before the former begins feasting on the thousands to millions of participants until Rumi, the only one left not under Gwi-Ma's influence, appeared. Mocking and taunting Rumi for her failures and that everyone sees her for what she is, the latter still had the will inside to make a new Honmoon and pours her voice into singing "What it Sounds Like", getting Mira and Zoey out of the trance. Alerted by her song's power, Gwi-Ma has the Saja Boys and a large horde of demon attack HUNTR/X to prevent their interference but later chooses to absorb the energy of his demon horde to grow even powerful, enlarging himself so that his face is formed and forming a sort of demonic fire breath to attack Rumi.

With the song reaching out to the audience and lending their souls to boost HUNTR/X's powers, they mustered enough to deliver one final strike against Gwi-Ma, vanquishing him and restoring the Honmoon.

Relationships[]

Allies[]

Enemies[]


Gallery[]


Quotes[]

Gwi-Ma: Let me guess... they got away again?
Demon Stewardess: T-The Hunters, they’re too strong.
Gwi-Ma: I understand...
Demon Stewardess: You... you do?
Gwi-Ma: I understand you are weak! Pathetic! USELESS! ALL OF YOU!!! Don’t you idiots know? Once the Hunters turn the Honmoon gold, it’s over for us!
~ Gwin-Ma's introduction and villainous breakdown after realizing that the Huntrix got away.
Jinu: There once was a mighty demon king. Stop me, if you’ve heard this one before. He was in total control. He feasted on souls. The world trembled when he roared. But then, some hunters sang some songs. Now all he does is starve. Can’t get at the souls and flames went cold. Just a whisper in the dark. ♪ And will he let the fire go out? Is this the end of him now? Dying king with a crumbling crown? Will he let the fire go out? ♪
Gwi-Ma: I let you keep that voice, Jinu. And you dare to mock me with it?
Jinu: I’m not here to mock you. I’m here to help. It’s time for a new strategy. We fight the Hunters where they least expect it. After the very thing that powers the Honmoon. The fans.
Gwi-Ma: A demon boy band? (Laughs) What makes you think that could work?
Demon 1: Oh yeah, That’s totally gonna work.
Demon 2: Yeah. 100%.
Gwi-Ma: Okay. I know you Jinu. In 400 years, you’ve never done a single thing that didn’t serve yourself. What do you want?
Jinu: The memories. I want them erased.
~ Ghi-Ma to Jinu.
Gwi-Ma: My little soda pop, it’s catchy. Surprisingly, your plan is working.
Jinu: I know, and that soul is just a starter. So let me get back to work and you’ll be feasting in no time.
Gwi-Ma: One of the Hunters bears my mark, but I have no control over her.
Jinu: This is good. This means she has shame. I’ll find out what it is and we can use it to destroy her and the Hunters for good
Gwi-Ma: I've taught you well, Jinu.
~ Ghi-Ma on Jinu’s band success.
Jinu What's with the long faces, everything’s going to plan. Look at all these souls, huh?
Demon: Turn around
Gwi-Ma: That’s funny. I thought for a second you actually believed you could be free.
Jinu: Haha, yeah, that’s funny...
Gwi-Ma: Because if you really believed her, if you really thought you could escape what you are, what you did… you would have told her the truth. You betrayed your own family. You left them behind. You killed your family. Don't forget about our deal, Jinu.
~ Gwi-Ma threatening Jinu.
You couldn’t keep them together. You’re all alone, but you don’t have to be.
~ Gwi-Ma to Bobby.
Well done. Ready to forget it all? ...Good. I’m ready to feast
~ Gwi-Ma to Jinu.
Gwi-Ma: You come here like this? You think you can fix the world? You can’t even fix yourself.
Rumi : I can’t.
Gwi-Ma: And now everyone finally sees you for what you really are.
Rumi: They do.
Gwi-Ma: And the Honmoon is GONE.
Rumi: It is. So we can make a new one.
~ Gwi-Ma taunting Rumi.
Stop this song!
~ Gwi-Ma ordering demons and The Saja Boys to kill HUNTR/X.
Your voices... cannot... defeat... ME!!!
~ Gwi-Ma's last words as he talks to HUNTR/X before being forced back into the underworld by them.

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