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| “ | Robble, robble! | „ |
| ~ Hamburglar's catchphrase. |
Hamilton B. Urglar, better known as the Hamburglar, is the main antagonist of the McDonald's franchise.
As one of McDonald’s most prominent mascots, the Hamburglar frequently tries to steal hamburgers from Ronald McDonald and his friends. He began his career as a genuine villain and was eventually toned down later on, when McDonald's began to redesign their marketing.
He is voiced by Charlie Adler in The Wacky Adventures of Ronald McDonald.
History[]
Hamburglar was one of a number of supporting characters created by McDonalds to promote their products, inhabiting the fictional realm of McDonaldland. These mascots were, in general, non-villainous in nature and really served little purpose other than to entertain children. However, Hamburglar was designed from the start to be an antagonist who (as his name suggested) would steal from the other characters and generally make mischief. Hamburglar was far from the most cunning and diabolical fiend out there, but he was still a criminal and wore a distinctive costume, complete with black hat (akin to an outlaw) and mask (akin to a bandit). As time progressed, however, Hamburglar began to fade away, along with the rest of McDonaldland (in part due to legal issues), and in his latter years, Hamburglar was not as antagonistic, but still liked playing tricks on his friends and stealing burgers.
After McDonald's stopped using the McDonaldland franchise, Hamburglar was one of the few non-Ronald mascots to survive and is notable for being the mascot chosen to advertise products for older audiences, even in modern times (which is rather unusual, considering his origins as part of a kid-oriented franchise).
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