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Thing is, I'm a gentleman. You'dah knocked? You couldah come right in. But you had to go and sneak around. That's the problem with you new cops: no respect. Course, used to be, we earned your respect. You hit us, we hit back. Made you know your place. Gave you the fear. But now- now yah think a stiff breeze'll blow us over. Time to bring the fear back.
~ Hammerhead as he ruthlessly kills the kidnapped police officers.
I just want to thank you for showing me what I've been doing wrong for years. If I want to rule this city, I gotta modernise. Evolve. Now that I'm evolved, it's time for me to be the boss I always shoulda been. Just as soon as I kill you both.
~ Hammerhead during this final fight with Spider-Man and Silver Sable.
Joseph Martello, more commonly known as Hammerhead, is a major antagonist in the 2018 video game Marvel's Spider-Man, as he was the unseen overarching antagonist of the main game's side mission Cat's Cradle, and later appeared as the main antagonist of the three episode DLC pack, The City That Never Sleeps. He is a ruthless crime lord and head of one of the criminal families of the Maggia organization, who aimed to overthrow his fellow dons and take over all of New York City with stolen Sable International technology.
Little is known about Hammerhead's life before becoming a member of the Maggia crime syndicate. What is known is that he was born in Russia and that he had a carbon steel plate placed into his head following an attempt on his life, which granted him increased strength and durability in his forehead. Over the course of his career, he gained a reputation of killing his enemies by head-butting them.
Earlier in the game, Hammerhead's plan was foreshadowed in the mission Cat's Cradle when Spider-Man found Black Cat's hideout and her apparent plan to blackmail the other Maggia dons. He sends Black Cat to steal multiple data drives in order to blackmail the other Maggia dons. However, after learning that she betrayed him and stole the data for herself, Hammerhead rigs her apartment to explode and watches her "death" from a nearby building as Spider-Man attempted to save her, unaware that she survived.
Following Cat's deception, Hammerhead changed his plans and shifted to instead kill the other dons. He also began stealing more of Sable International's hardware and declared open war on the rest of Maggia, as well as the N.Y.P.D. During a attack on Harlem Sanitarium by the N.Y.P.D., Hammerhead captured and killed Captain Yuri Watanabe's squadron, and even though Spider-Man arrived, he escaped in the confusion.
Going into hiding in the meantime, Hammerhead planned to assassinate the other dons and kidnapped them with Sable International's tech. While continuing to steal more equipment, he tricked Spider-Man away from a precinct so that he could send his men into stealing crates containing "Project Olympus", killing numerous cops in the process which infuriated Watanabe even more.
As a final stage in his plan to bring back the "good old days", Hammerhead planned to up his status by killing the other dons in a public and televised execution by burying them in a pit with cement at Hudson Yards. In the meantime, Hammerhead enhances himself with Project Olympus, an experimental battle armor. However, the execution of the dons was foiled by Spider-Man, who then confronted Hammerhead on top of the construction site.
Shrugging off Spider-Man's interference, Hammerhead decided to kill Spider-Man in order to get the fear and respect that he craved. Despite the power boost given by his armor as wells as the aid of several of his men, Hammerhead was ultimately defeated. But before the police could bring him into custody, Watanabe arrived, driven over the edge by Hammerhead's schemes and coldly shot him in the head before the Spider-Man and the other officers could stop her.
Hammerhead's body was placed in an ambulance, likely to be taken to the morgue. However, the transport was sabotaged by one of Hammerhead's men, who was able to revive him with a taser.
Following Hammerhead's escape, his men continued stealing Sable International tech to enhanced his crime family. However, while Silver Sable returns to the city to reclaim her stolen tech, Hammerhead, angered that he wasn't invincible enough, forced Oscorp scientists to make him less human and more robotic, by removing his already-indestructible head and placing it on a gigantic super-enhanced robot body. He reveals his new powers by ambushing and attacking both Spider-Man and Sable before kidnapping her.
During the end of game, he confronts and battles Spider-Man and Sable at her secret base. Deducing that his carbon steel plate in his forehead was sensitive to heat, Spider-Man and Sable use this weakness against him by shooting heat lasers at his forehead before eventually crashing the laser-equipped jet into him, therefore finally defeating the crime boss for good. It is unknown if he was killed in the process or if he is still alive and currently incarcerated.
Portrait of Hammerhead featured in the game's character bio.
Hammerhead after witnessing Black Cat's "death".
Hammerhead wearing his Project Olympus exo-suit.
Hammerhead held at gunpoint by an enraged Yuri Watanabe.