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RICK! RICK, The place is gonna blow! PUT ALICE ON!
~ Wade telling them that the Stacks are about to explode

Innovative Online Industries, abbreviated as IOI, is the main antagonist faction of the 2011 science fiction novel Ready Player One by Ernest Cline, and its 2018 film adaptation of the same name directed by Steven Spielberg.

They are an Internet service provider and communications conglomerate seeking to gain control of the OASIS by exploiting a loophole in James Halliday's "Easter egg" hunt to determine the next owner of it.

History

Book

Prior to the "Easter egg" hunt, IOI was a company that sold services within the OASIS among other things. Presumably founded after the OASIS launched, IOI gained a reputation as the world's largest internet service provider by acquiring (or forming) hundreds of telecom companies, big or small. After James Halliday died and left ownership of the OASIS up to whoever could complete his "Easter egg" hunt (finding three keys and delivering them to the correct location) IOI decided to exploit a loophole in the hunt by having one of their employees complete the hunt which, through a legal contract, would ultimately cause ownership of the OASIS to fall to them.

To do this, IOI assembled a team of Halliday and 80s pop culture experts to complete the riddle Halliday had left behind alluding to the first key's location, as well as an in-game army of their employees to recover the key and complete the quest, headed by their Chief Operations Officer (CEO in the movie) Nolan Sorrento. Their army was dubbed the "Sixers" due to each of their usernames being their IOI employee ID, which always started off with a "6".

However, the first person to find the Copper Key was not an employee of theirs, but a player by the username of "Parz3val" (real name Wade Watts). IOI instantly set to tracking him down to cut a deal with him and get him to turn over the key but Wade refused, prompting them to go with their backup plan of blowing up Wade's trailer in an attempt to kill him. However, Wade survived the assassination attempt, not being in his trailer at the time, with IOI managing to only off Wade's aunt and her boyfriend.

Despite this, IOI eventually managed to obtain all of the keys and track down the location for them to be inserted, a castle on Planet Doom. They faced opposition from an army comprised of a large percentage of the OASIS' users, resulting in a showdown between IOI and the OASIS players while Parz3val and the other members of the "High Five" attempted to make it to the keyhole before IOI could complete the final puzzle. Only Parz3val managed to make it there, though he still succeeded in completing it before Sorrento or any of his Sixers could, resulting in ownership going to him rather than IOI.

It is unknown what happens to IOI after this, but it can be safe to assume that the company was shut down, after being accused of blackmail, terrorism, murder, and attempted murder (at least for Wade, Art3mis, and Shoto), and the board of directors arrested and tried.

Film Adaptation

In the film, IOI plays a relatively more smaller role. In the film, IOI is a video-gaming corporation that makes the virtual reality equipment (they control people's access to the OASIS). Unlike in the book, IOI is never shut down, but restructured as a business by Wade and the High-Five.

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Animated Features
Meowrice | Meowrice's Henchmen | Mouse King | Mouse Queen | Joker | Phantasm | Salvatore Valestra | Arthur Reeves | Chuckie Sol | Buzz Bronski | Grundel Toad | Berkeley Beetle | Mr. Mole | Mrs. Toad | Ms. Fieldmouse | Queen Gnorga | King Llort | Darla Dimple | Max | Mrs. Prysselius | Thunder Karlsson and Bloom | Ruber | Griffin | Ruber's Minions | Bladebeak | Eric Cartman | Saddam Hussein | Sheila Broflovski | Satan | Mr. Garrison | Chef | Randy Marsh | Shelly Marsh | Gerald Broflovski | Kent Mansley | Kralahome | Master Little | The Jokerz (Dee Dee Twins, Chucko & Woof) | Count Grisham | Cheswick | Mojo Jojo | Gangreen Gang | Anubis | Seto Kaiba | Dark Yugi | Pegasus J. Crawford | Mokuba Kaiba | Marik Ishtar | Ebenezer Scrooge Puppet | Barkis Bittern | Maudeline Everglot | Stan Beals | Wasps | Noah the Elder | Leopard Seal | Aguila | Stone Generals (Gato & Mono) | Karai | Foot Clan | Eddy's Brother | Kanker Sisters | Kevin | Sarah | Surtr | Nyra | Kludd | Allomere | Jatt and Jutt | Pure Ones | Lord Business | Super Secret Police (Bad Cop & Sheriff Not-A-Robot) | Duplo Aliens | Mr. Ross | Future Mordecai | Rigby | Benson Dunwoody | Muscle Man | Hunter | Pigeon Toady | Wolf Pack | Penguins | Joker (Lego) | Harley Quinn (Lego) | Phantom Zone Criminals | Catwoman (Lego) | Poison Ivy (Lego) | Two-Face (Lego) | Lord Garmadon | Slade (Teen Titans Go!) | Balloon Man (Teen Titans Go!) | Lex Luthor (Teen Titans Go!) | Stonekeeper | Rex Dangervest | Velociraptors (Lego) | Foot Clan (Shredder) | League of Assassins (Ra's al Ghul (Batman vs. TMNT), Ubu (Batman vs. TMNT) & Talia al Ghul (Batman vs. TMNT)) | Joker (Batman vs. TMNT) | Harley Quinn (Batman vs. TMNT) | Scarecrow (Batman vs. TMNT) | Mr. Freeze (Batman vs. TMNT) | Poison Ivy (Batman vs. TMNT) | Bane (Batman vs. TMNT) | Two-Face (Batman vs. TMNT) | Penguin (Batman vs. TMNT) | Hexagon (Trigon (TTG) & Trigon (Original)) | Spinel | Pink Diamond | Scorpion | Quan Chi | Shang Tsung | Goro | Shao Kahn | Kano | Baraka | Reptile | Moloch | Motaro | Dick Dastardly (2020) | Muttley (2020) | Rotten Robots | Dusty | Cerberus

Live Action Movies
Rhedosaurus | Giant Carpenter Ants | Jack Torrance | Hotel Caretaker | Lorraine Massey | Socs (Bob Sheldon, Randy Adderson, Paul Hoden & David) | Mrs. Cade | Scut Farkus | Grover Dill | Stripe | Ruby Deagle | Gremlins | Mama Fratelli | Albert | Audrey II | Orin Scrivello | Mr. Igoe | Max | David | Sergeant Nagata | Beetlejuice | Sandworms | Joker | Bob the Goon | Alicia Hunt | Carl Grissom | Max Eckhardt | Vinnie Ricorso | Joe Chill | Witches (Grand High Witch, Susan Irvine, Nicola Cuttle, Pamela, Lois Leffour, Mildred, Elizabeth, Henrietta, Jacqueline & Beatrice) | Brain Gremlin | Daffy | George | Lenny | Secretary Gremlin | Bat Gremlin | Electric Gremlin | Cushing Catheter | Funekei Yoshida | Sato | Penguin | Max Shreck | Catwoman | Red Triangle Circus Gang | Charles "Chip" Shreck | Charles Rane | Sabrina Ritchie | Forget | Vincent | Matthew | William Foster | Nick the Neo-Nazi | Switchblade Sam | Dial | Wade | Dr. Charles Nichols | Frederick Sykes | Lawrence Van Dough | Ferguson | HAL 9000 | Lestat | Armand | Santiago | John Milner | Bill Wilcox | Ilya Pavel Kazak | Rosa | Leonid Volkov | Zhukov | Stefan | Emilio Juantorena | Navigator | Codebreaker | Baker | Clarice Kensington | Miss Minchin | Riddler | Two-Face | Sugar | Spice | NygmaTech (Frogmen) | Neon Gang | Salvatore Maroni | Jonas Miller | Mr. Swackhammer | Monstars | Martians (Martian Leader, Martian Ambassador & Martian Girl) | John Wesley | Wesley's Whalers | Poison Ivy | Mr. Freeze | Bane | Grant Frost | Agent Smith | Cypher | Agents (Agent Jones, Agent Brown & Agent Johnson) | Susan McCallister | Jim Whitlock | Mako Sharks | William Wharton | Percy Wetmore | Jeremy Melton | Mr. Tinkles | Thrax | Mayor Phlegmming | Bruiser | Joe Cramp | Thrax's Henchmen | Lord Voldemort | Quirinus Quirrell | Draco Malfoy | Severus Snape | Mountain Troll | Burke Bennett | Frank Stokes | Merv Green | Buggy Ding Dong | Parade of Hope | Rainbow Randolph | Scrappy-Doo | N' Goo Tuana | Zarkos | Demons | Luna Ghost | Akasha | Spiders (Consuela & Tank) | Lucius Malfoy | Basilisk | Gilderoy Lockhart | Acromantula (Aragog & Acromantula Colony) | Mr. Gray | Mr. Chairman | Bob Smith | Robo Dog | Jonathan Jacobo | Peter Pettigrew | Dementors | Marge Dursley | Clara Dalrymple | Sir Trenton | Trenton's Pride | Ra's al Ghul | Scarecrow | Carmine Falcone | League of Shadows (Decoy of Ra's al Ghul) | Victor Zsasz | Joe Chill | Arthur Slugworth | V | Barty Crouch Jr. | Nagini | Bellatrix Lestrange | Adam Sutler | Lewis Prothero | Norsefire | Peter Creedy | Colonel Coetzee | Captain Poison | Zodiac Killer | Arthur Leigh Allen | Xerxes | Dolores Umbridge | Sweeney Todd | Nellie Lovett | Judge Turpin | Beadle Bamford | Jonas Fogg | Adolfo Pirelli | Agent 23 | Siegfried | Dalip | Joker | Two-Face | Sal Maroni | Gambol | Joker's Thugs | Principal Deedle | Ezekial Gallows | Prudence Prufrock | Lord Henry Blackwood | Lord Coward | Esther Coleman | Decoy Queen | Rolf Woods | Kitty Galore | Paws | Mayor Brown | Wanda Grubwort | Lake Monster | Mal Cobb | Blue Jones | Angelique Bouchard | Dr. Julia Hoffman | Bane | Talia al Ghul | Barsad | Catwoman | John Daggett | Tom Buchanan | Jay Gatsby | Myrtle Wilson | George Wilson | Daisy Buchanan | Precursors | Kaiju (Trespasser, Knifehead, Mutavore, Otachi, Leatherback, Raiju, Scunner & Slattern) | Artemisia | General Fallon | M.U.T.O. | Dr. Mann | Victoria Vinciguerra | Léon Rom | Skull Devil | Preston Packard | It | Bowers Gang (Henry Bowers, Patrick Hockstetter, Belch Huggins & Vic Criss) | Alvin Marsh | Butch Bowers | Mathias Vogel | Ana Miller | Nolan Sorrento | Innovative Online Industries (I-R0k, F’Nale Zandor & Sixers) | Claire Wyden | Brett Wyden | George, Ralph and Lizzie | The Meg | Jack Morris | Shere Khan | Tabaqui | Howard Clifford | Ditto | Sebastian | Ann Laurent | King Ghidorah | Rodan | Alan Jonah | Asher Jonah | Emma Russell | The Banana Splits (Fleegle, Drooper, Snorky & Bingo) | Poppy | Karl | Leo | Cry Baby | Kelly | The Principal | The Biology Teacher | Tom Rogan | Arthur Fleck | Penny Fleck | Randall | Clowns (Joker) (Clown & Ambulance Clown) | Wall Street Three | Penny Fleck's Boyfriend | Rose the Hat | The True Knot | Andrei Sator | Priya Singh | Terrance Mendoza | Butch | Mechagodzilla | Apex Cybernetics (Walter Simmons, Ren Serizawa, & Maia Simmons) | Warbats | Hellhawks | Shang Tsung | Sub-Zero | Mileena | Reiko | Kano | Kabal | Goro | Reptile | Nitara | Shao Kahn | Al-G Rhythm | Pete | Goon Squad

Shorts
Daffy Duck | Sylvester | Tasmanian Devil | Wile E. Coyote | Elmer Fudd | Yosemite Sam | Marvin the Martian | Instant Martians | Gossamer | Tom | Jerry | Spike | Butch

Television
The Grinch | Cousin Mel | I.M. Slime | Snow Miser | Heat Miser | North Wind

See Also
Adventure Time Villains | Batman Villains | Ben 10 Villains | Catwoman Villains | Cats & Dogs Villains | Cartoon Network Villains | DC Animated Movie Universe Villains | DC Extended Universe Villains | DC's Legends of Tomorrow Villains | Eraser Villains | Game of Thrones Villains | Gremlins Villains | Hanna-Barbera Cinematic Universe Villains | Harry Potter Villains | Lethal Weapons Villains | Loonatics Unleashed Villains | Looney Tunes Villains | Melanie Martinez Villains | Middle-Earth Villains | MonsterVerse Villains | Mortal Kombat Villains | New Line Cinema Villains | Pokémon Villains | Powerpuff Girls Villains | Primal Villains | Regular Show Villains | Rick and Morty Villains | Robot Chicken Villains | Rush Hour Villains | Samurai Jack Villains | Scooby-Doo Villains | South Park Villains | Steven Universe Villains | Superman Villains | The Banana Splits Movie Villains | The Conjuring Villains | The LEGO Movie Villains | The Matrix Villains | Tiny Toon Adventures Villains | Tom and Jerry Villains | TMNT Villains | Wild Wild West Villains | Xiaolin Showdown Villains | Yu-Gi-Oh! Villains

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Movies
Duel: Truck Driver
Jaws: Great White Shark
Raiders of the Lost Ark: René Belloq | Nazi Party (Major Arnold Ernst Toht, Herman Dietrich, Gobler, German Mechanic & Otto) | Satipo | Barranca
E.T. the Extra-Terrestrial: Keys
Poltergeist: Reverend Henry Kane | Poltergeists (Tree & Clown Doll)
Twilight Zone: The Movie: Gremlin
Indiana Jones and the Temple of Doom: Mola Ram | Thuggee (Chief Guard & Chattar Lal) | Lao Che
The Goonies: Mama Fratelli | Francis Fratelli | Jake Fratelli
The Color Purple: Albert
An American Tail: Warren T. Rat | Mott Street Maulers (Digit) | Moe
Empire of the Sun: Emperor Hirohito | Sergeant Nagata
The Land Before Time: Sharptooth | Ozzy & Strut | Pterano | Rinkus and Sierra | Red Claw | Screech and Thud
Who Framed Roger Rabbit: Judge Doom | Toon Patrol (Smartass, Greasy, Psycho, Wheezy & Stupid)
Indiana Jones and the Last Crusade: Walter Donovan | Nazi Party (Elsa Schneider, Ernst Vogel & Adolf Hitler (Indiana Jones)) | Panama Hat | Garth
Hook: James Hook | Mr. Smee
An American Tail: Fievel Goes West: Cat R. Waul | Cactus Cat Gang (T.R. Chula, One Eye & Sweet William)
Schindler's List: Amon Goeth | Adolf Hitler (Schindler's List)
Jurassic Park: Dennis Nedry | Ed Regis | Lewis Dodgson
The Lost World: Jurassic Park: Peter Ludlow | Dieter Stark
Saving Private Ryan: Steamboat Willie
The Mask of Zorro: Don Rafael Montero | Harrison Love
Minority Report: Lamar Burgess
Catch Me If You Can: Frank Abagnale Jr.
War of the Worlds: Martians
The Legend of Zorro: Count Armand | Jacob McGivens
Memoirs of a Geisha: Hatsumomo
Indiana Jones and the Kingdom of the Crystal Skull: Irina Spalko | Antonin Dovchenko | George McHale
Super 8: Colonel Nelec | Cooper
The Adventures of Tintin: The Secret of the Unicorn: Ivan Ivanovitch Sakharine | Allan | Tom | Pedro | Falcon | Aristides Silk | Red Rackham
The BFG: Fleshlumpeater | Giants (Bloodbottler & Bonecruncher)
Ready Player One: Nolan Sorrento | Innovative Online Industries (I-R0k, F’Nale Zandor & Sixers)