RICK! RICK, The place is gonna blow! PUT ALICE ON!
~ Wade telling them that the Stacks are about to explode

Innovative Online Industries, abbreviated as IOI, is the main antagonist faction of the 2011 science fiction novel Ready Player One by Ernest Cline, and its 2018 film adaptation of the same name directed by Steven Spielberg.

They are an Internet service provider and communications conglomerate seeking to gain control of the OASIS by exploiting a loophole in James Halliday's "Easter egg" hunt to determine the next owner of it.

History

Book

Prior to the "Easter egg" hunt, IOI was a company that sold services within the OASIS among other things. Presumably founded after the OASIS launched, IOI gained a reputation as the world's largest internet service provider by acquiring (or forming) hundreds of telecom companies, big or small. After James Halliday died and left ownership of the OASIS up to whoever could complete his "Easter egg" hunt (finding three keys and delivering them to the correct location) IOI decided to exploit a loophole in the hunt by having one of their employees complete the hunt which, through a legal contract, would ultimately cause ownership of the OASIS to fall to them.

To do this, IOI assembled a team of Halliday and 80s pop culture experts to complete the riddle Halliday had left behind alluding to the first key's location, as well as an in-game army of their employees to recover the key and complete the quest, headed by their Chief Operations Officer (CEO in the movie) Nolan Sorrento. Their army was dubbed the "Sixers" due to each of their usernames being their IOI employee ID, which always started off with a "6".

However, the first person to find the Copper Key was not an employee of theirs, but a player by the username of "Parz3val" (real name Wade Watts). IOI instantly set to tracking him down to cut a deal with him and get him to turn over the key but Wade refused, prompting them to go with their backup plan of blowing up Wade's trailer in an attempt to kill him. However, Wade survived the assassination attempt, not being in his trailer at the time, with IOI managing to only off Wade's aunt and her boyfriend.

Despite this, IOI eventually managed to obtain all of the keys and track down the location for them to be inserted, a castle on Planet Doom. They faced opposition from an army comprised of a large percentage of the OASIS' users, resulting in a showdown between IOI and the OASIS players while Parz3val and the other members of the "High Five" attempted to make it to the keyhole before IOI could complete the final puzzle. Only Parz3val managed to make it there, though he still succeeded in completing it before Sorrento or any of his Sixers could, resulting in ownership going to him rather than IOI.

It is unknown what happens to IOI after this, but it can be safe to assume that the company was shut down, after being accused of blackmail, terrorism, murder, and attempted murder (at least for Wade, Art3mis, and Shoto), and the board of directors arrested and tried.

Film Adaptation

In the film, IOI plays a relatively more smaller role. In the film, IOI is a video-gaming corporation that makes the virtual reality equipment (they control people's access to the OASIS). Unlike in the book, IOI is never shut down, but restructured as a business by Wade and the High-Five.

Members

Navigation

           WBLogo.png Villains

Animated Features
Meowrice | Meowrice's Henchmen | Mouse King | Mouse Queen | Joker | Phantasm | Salvatore Valestra | Arthur Reeves | Chuckie Sol | Buzz Bronski | Grundel Toad | Berkeley Beetle | Mr. Mole | Mrs. Toad | Ms. Fieldmouse | Queen Gnorga | King Llort | Darla Dimple | Max | Mrs. Prysselius | Thunder Karlsson and Bloom | Ruber | Griffin | Ruber's Minions | Bladebeak | Kent Mansley | Kralahome | Master Little | The Jokerz (Dee Dee Twins, Chucko & Woof) | Count Grisham | Cheswick | Mojo Jojo | Gangreen Gang | Anubis | Seto Kaiba | Dark Yugi | Pegasus J. Crawford | Mokuba Kaiba | Marik Ishtar | Ebenezer Scrooge Puppet | Barkis Bittern | Maudeline Everglot | Stan Beals | Noah the Elder | Leopard Seal | Aguila | Stone Generals (Gato & Mono) | Karai | Foot Clan | Eddy's Brother | Kanker Sisters | Kevin | Surtr | Nyra | Kludd | Pure Ones | Lord Business | Super Secret Police (Bad Cop & Sheriff Not-A-Robot) | Duplo Aliens | Mr. Ross | Future Mordecai | Rigby | Benson Dunwoody | Muscle Man | Hunter | Pigeon Toady | Wolf Pack | Penguins | Joker (Lego) | Harley Quinn (Lego) | Phantom Zone Criminals | Catwoman (Lego) | Poison Ivy (Lego) | Two-Face (Lego) | Lord Garmadon | Slade (Teen Titans Go!) | Balloon Man (Teen Titans Go!) | Lex Luthor (Teen Titans Go!) | Stonekeeper | Rex Dangervest | Velociraptors (Lego) | Foot Clan (Shredder & Baxter Stockman) | League of Assassins (Ra's al Ghul (Batman vs. TMNT), Ubu (Batman vs. TMNT) & Talia al Ghul (Batman vs. TMNT)) | Joker (Batman vs. TMNT) | Harley Quinn (Batman vs. TMNT) | Scarecrow (Batman vs. TMNT) | Mr. Freeze (Batman vs. TMNT) | Poison Ivy (Batman vs. TMNT) | Bane (Batman vs. TMNT) | Two-Face (Batman vs. TMNT) | Penguin (Batman vs. TMNT) | Hexagon (Trigon (TTG) & Trigon (Original)) | Spinel | Pink Diamond | Scorpion | Quan Chi | Shang Tsung | Goro | Shao Kahn | Kano | Baraka | Reptile | Moloch | Motaro | Dick Dastardly (2020) | Muttley (2020) | Rotten Robots | Dusty | Cerberus

Live Action Films
Jack Torrance | Hotel Caretaker | Lorraine Massey | Socs (Bob Sheldon, Randy Adderson, Paul Hoden & David) | Mrs. Cade | Scut Farkus | Grover Dill | Stripe | Ruby Deagle | Gremlins | Mama Fratelli | Audrey II | Orin Scrivello | Mr. Igoe | Max | David | Sergeant Nagata | Beetlejuice | Sandworms | Joker | Bob the Goon | Alicia Hunt | Carl Grissom | Max Eckhardt | Vinnie Ricorso | Joe Chill | Witches (Grand High Witch, Susan Irvine, Nicola Cuttle, Pamela, Lois Leffour, Mildred, Elizabeth, Henrietta, Jacqueline & Beatrice) | Brain Gremlin | Daffy | George | Lenny | Bat Gremlin | Electric Gremlin | Cushing Catheter | Penguin | Max Shreck | Catwoman | Red Triangle Circus Gang | Charles "Chip" Shreck | Dr. Charles Nichols | Frederick Sykes | Lawrence Van Dough | Ferguson | Lestat | Clarice Kensington | Miss Minchin | Riddler | Two-Face | Sugar | Spice | NygmaTech (Frogmen) | Neon Gang | Salvatore Maroni | Jonas Miller | Mr. Swackhammer | Monstars | Martians (Martian Leader, Martian Ambassador & Martian Girl) | John Wesley | Poison Ivy | Mr. Freeze | Bane | Grant Frost | Agent Smith | Cypher | Agents (Agent Jones, Agent Brown & Agent Johnson) | Susan McCallister | Jim Whitlock | Mako Sharks | Mr. Tinkles | Thrax | Mayor Phlegmming | Bruiser | Joe Cramp | Thrax's Henchmen | Scrappy-Doo | N' Goo Tuana | Zarkos | Demons | Luna Ghost | Akasha | Spiders (Consuela & Tank) | Mr. Chairman | Bob Smith | Clara Dalrymple | Sir Trenton | Ruffshodd | Trenton's Pride | Ra's al Ghul | Scarecrow | Carmine Falcone | League of Shadows (Decoy of Ra's al Ghul) | Victor Zsasz | Joe Chill | Jonathan Jacobo | Arthur Slugworth | V | Adam Sutler | Lewis Prothero | Norsefire | Peter Creedy | Colonel Coetzee | Captain Poison | Zodiac Killer | Arthur Leigh Allen | Xerxes | Agent 23 | Siegfried | Dalip | Joker | Two-Face | Sal Maroni | Gambol | Joker's Thugs | Principal Deedle | Ezekial Gallows | Prudence Prufrock | Lord Henry Blackwood | Lord Coward | Esther Coleman | Decoy Queen | Kitty Galore | Paws | Mayor Brown | Wanda Grubwort | Lake Monster | Mal Cobb | Blue Jones | Angelique Bouchard | Dr. Julia Hoffman | Bane | Talia al Ghul | Barsad | Catwoman | John Daggett | Tom Buchanan | Jay Gatsby | Myrtle Wilson | George Wilson | Daisy Buchanan | Precursors | Kaiju (Trespasser, Knifehead, Mutavore, Otachi, Leatherback, Raiju, Scunner & Slattern) | Artemisia | M.U.T.O. | Dr. Mann | Victoria Vinciguerra | Léon Rom | Skullcrawlers (Skull Devil) | Preston Packard | IT | Bowers Gang (Henry Bowers, Patrick Hockstetter, Belch Huggins & Vic Criss) | Alvin Marsh | Butch Bowers | Mathias Vogel | Ana Miller | Nolan Sorrento | Innovative Online Industries (I-R0k, F’Nale Zandor & Sixers) | Claire Wyden | Brett Wyden | George, Ralph and Lizzie | The Meg | Jack Morris | Shere Khan | Tabaqui | Howard Clifford | Ditto | Sebastian | Ann Laurent | King Ghidorah | Rodan | Alan Jonah | Asher Jonah | Emma Russell | The Banana Splits (Fleegle, Drooper, Snorky & Bingo) | Poppy | Karl | Leo | Cry Baby | Kelly | The Principal | The Biology Teacher | Arthur Fleck | Penny Fleck | Randall | Clowns (Joker) (Clown & Ambulance Clown) | Wall Street Three | Penny Fleck's Boyfriend | Rose the Hat | The True Knot | Andrei Sator | Priya Singh

Shorts
Daffy Duck | Sylvester | Tasmanian Devil | Wile E. Coyote | Elmer Fudd | Yosemite Sam | Marvin the Martian | Instant Martians | Gossamer | Tom | Jerry | Spike

Television
The Grinch | Cousin Mel | I.M. Slime | Snow Miser | Heat Miser | North Wind

See Also
Batman Villains | Ben 10 Villains | Catwoman Villains | Cartoon Network Villains | DC Extended Universe Villains | Eraser Villains | Game of Thrones Villains | Genndy Tartakovsky's Primal Villains | Gremlins Villains | Hanna-Barbera Cinematic Universe Villains | Harry Potter Villains | Lethal Weapons Villains | Looney Tunes Villains | Melanie Martinez Villains | Middle-Earth Villains | MonsterVerse Villains | Mortal Kombat Villains | Pokemon Villains | Powerpuff Girls Villains | Regular Show Villains | Rick and Morty Villains | Robot Chicken Villains | Rush Hour Villains | Scooby-Doo Villains | Steven Universe Villains | Superman Villains | The LEGO Movie Villains | The Matrix Villains | Tom and Jerry Villains | TMNT Villains | Wild Wild West Villains | Xiaolin Showdown Villains | Yu-Gi-Oh! Villains

           Steven Spielberg signature.png Villains

Movies
Truck Driver | Great White Shark | René Belloq | Nazi Party (Major Arnold Ernst Toht, Herman Dietrich, Gobler, German Mechanic & Otto) | Satipo | Barranca | Keys | Reverend Henry Kane | (Poltergeists (Tree, Clown Doll & Gremlin) | Mola Ram | Thuggee (Chief Guard & Chattar Lal) | Lao Che | Mama Fratelli | Jake and Francis | Albert | Warren T. Rat | Mott Street Maulers (Digit) | Moe | Emperor Hirohito | Sergeant Nagata | Sharptooth | Judge Doom | Toon Patrol (Smartass, Greasy, Psycho, Wheezy & Stupid) | Walter Donovan | Nazi Party (Elsa Schneider, Ernst Vogel & Adolf Hitler) | Panama Hat | Garth | James Hook | Mr. Smee | Cat R. Waul | Cactus Cat Gang (T.R. Chula, One Eye & Sweet William) | John Hammond | Dennis Nedry | Ed Regis | Lewis Dodgson | Amon Goeth | Peter Ludlow | Dieter Stark | Steamboat Willie | Don Rafael Montero | Harrison Love | Lamar Burgess | Martians | Count Armand | Jacob McGivens | Hatsumomo | Irina Spalko | Antonin Dovchenko | Colonel Nelec | Cooper | Ivan Ivanovitch Sakharine | Allan | Tom | Pedro | Falcon | Aristides Silk | Red Rackham | Fleshlumpeater | Giants (Bloodbottler & Bonecruncher) | Nolan Sorrento | Innovative Online Industries (I-R0k, F’Nale Zandor & Sixers)

Community content is available under CC-BY-SA unless otherwise noted.