James' parents are very large property owners and forced their son into an arranged marriage with the controlling yet elegant girl Jessiebelle, this eventually prompted James to run away from home leaving behind his parents, Jessiebelle and his pet Growlithe known as Growlie. James' parents used elaborate schemes in order to convince him to return all of which usually failed.
In their latest scheme to force James to return they fake their own deaths. While this doesn't fool James it fools Jessie and Meowth who are completely oblivious to James' trauma and fear over going back home and force him into doing it by dressing up in "invisible" costumes and ratatouilling James. They end up getting led into the basement and are thrown out of the mansion along with Ash, Brock and Misty. James' parents discuss how he and Jessiebelle were "made" for each other while completely ignoring the abuse she's inflicting on him.
They only appear again towards the end of the episode when Jessiebelle accidentally bumps into them while running away from her flaming Vileplume knocking them into a pond. However, they still approve of her as a fiancée for James.
While they so far haven't appear in person during the series present timeline again they have appeared in a few flashbacks throughout episodes revolving around either James or Team Rocket.
The Treasure Is All Mine!
James' parents appeared in this episode in James flashback of his childhood, they had arranged James to marry Jessebelle after he seemed to show some interest in her while they were children. James' father gives him a treasure chest he made and can be opened with a password, his father tells him to have courage and tell Jessebelle how he feels for her. Unfortunately, the two parents failed to realize (or perhaps, chose to ignore) the fact that James is now completely evasive of her, and thus still fully expect him to marry her.
- James' father shares the same voice actors with Kaz Gym Leader in both Japanese and English versions.
- In a fanfiction, James' father's name is happened to be Sean Morgan and James' mother's name is Akane Morgan.