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Villain Overview
           
This villain was proposed but was rejected by the community for not being heinous enough or lacks what is necessary to be a Pure Evil villain. Therefore, this villain shall be added to our "Never Again List", where proposed villains rejected by the community shall be placed to prevent future proposals of the same evil-doer. They can be proposed again (with the permission of an administrator) if new elements appear in their series that can change their status as non-PE villains.

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My good friend, we have a job vacancy, perfect for you. Commander of my minions, leader of this impressive group of idiot fish.
~ Joe attempting to make Fly and his family join him.
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Joe is the main antagonist of the 2000 Danish animated film Help! I'm a Fish. He is a pilot fish who drank some of Professor Mac Krill's potion which made him highly perspicacious and intelligent before plotting to rule the oceans with an iron fist as well as create an army of intelligent and sentient sea creatures. He is also the arch-nemesis of Fly, Chuck and Stella and the former master of the Shark and the Crab.

In Danish, he was voiced by Nis Bank-Mikkelsen. In the English version, he was voiced by the late Alan Rickman, who also played Hans Gruber in Die Hard, Elliot Marston in Quigley Down Under, the Sheriff of Nottingham in Robin Hood: Prince of Thieves, Severus Snape in the Harry Potter movie franchise and Judge Turpin in Sweeney Todd: The Demon Barber of Fleet Street.

Personality[]

You got it? Good. Now get this... You're FIRED!!! You brainless-sawtoothed-seaweed sucker!
~ Joe to Shark, showing his intensive aggression.

Joe is collected, suave and smooth-talking, always remaining level-headed, even when angry, though he is prompt to act rashly. Having drank much more of the fish-into-human potion than any other fish, he is by far the smartest of them all. Unfortunately for everyone, he is also cruel, ruthless and sadistic.

He presents a facade of business-like courtesy to subordinates and potential associates, with a strong serving of empty flattery, but hardly veils his scorn and often dishes out disparaging comments or insults disguised as praises. He is an exceptionally eloquent and persuasive orator, described as inspiring by the fishes he makes evolve, who presents himself as a benefactor to gain their devotion and obedience.

More importantly, Joe is extremely power-hungry and controlling, wanting to rule the entire world just because he can. He wants everyone to blindly obey him and goes out of his way to crush defiance, makes his followers revere him as a benefactor and a guide, and he hates the very fact of sharing power or worse, showing gratefulness. This is evidenced by his haste to get rid of rivals before he can even make an agreement.

He is horribly arrogant, prideful, self-satisfied, and boastful, revelling in his intellect and in rubbing his superiority in the face of everyone he talks to. He has no tolerance for stupidity and sentences people to death for the slightest failure. Because of this, he strongly resents the heroes for their innate intelligence, and while he wants to use them for his own gain, he strives to get rid of them and displays great delight when he outsmarts them. Even worse, he quickly grows obsessed in surpassing them and takes sadistic enjoyment in kicking them when they are down.

While indeed very intelligent, able to organize an extremely developed human-like society in little more than a day, to seize opportunities when they arise and skilfully adapt to the situation, Joe has yet to fully come to terms with his newfound evolution. Which means that as much as he tries to, he fails at behaving like a human, prompting him to act on impulses, to neglect blatant facts, and to make mistakes like angering bigger and stronger fishes. The more potion he drinks, the more unhinged he gets, and like many villains, he ends up undone by his own arrogance.

Powers and Abilities[]

The potion also makes Joe bigger, stronger and faster than he was, and deceptively dangerous compared to his looks, being able to overpower the hero Fly who is an athletic preteen (albeit in a fish body).

Biography[]

Joe was initially just a normal pilot fish, spending most of his time cleaning the teeth of a lemon shark. One fated day, a 12-years old boy named Fly, goes fishing with his overweight cousin Chuck and a scientist named Professor MacKrill, searching for Fly's younger sister Stella, who got turned into a starfish by accidentally drinking Mac Krill's potion and fell into the ocean. As soon as Fly turns into a flying fish to look for her, a storm breaks up and the boat sinks, along with the antidote, making it appear that Mac Krill drowned, forcing Chuck to transform into a moon jellyfish as well as avoid drowning. The pilot fish and the lemon shark came near the bottle of antidote, which was opened and was spilling in the sea.

They both drink it, gaining human-like characteristics such as personality, intelligence and the ability to speak. The pilot fish (who names himself "Joe") figures how to use the potion for his own gain. He promptly drinks more and starts "evolving" thousands of other fishes, while making sure to make them less intelligent than he is. Over the next forty hours, Joe establishes himself in a sunken oil tank and starts a society of evolved sentient fishes, with him in charge. He has them build a huge statue in his likeness on the liner's deck, and organizes a sperm whale as buses to his lair, for the evolved fishes to come and watch his conferences.

Fly was reunited with his sister and his cousin, so he is searching for the antidote, for they need to drink it within two days, lest they remain fishes for the rest of their lives. They eventually board a whale-bus and sneak into Joe's conference room, as he is singing a song about granting every sea creature the gifts of speech and intelligence to lead them to greatness. Fly starts singing along, feigning loyalty to grab the bottle, but is unable to drink the antidote at the bottom of the sea, lest he drowns when he turns back into a human.

Joe immediately figures out that the protagonists are more than mere evolved fishes and has them arrested. He later has them brought to the captain's cabin which he turned into an office. He asks for the formula of the antidote so as to mass-produce it, and offers to welcome them in the society he wants to build, promising them enormous influence over it, but all they want is to turn back into humans (in fact, Joe's real motive is to feed them to Shark once they outlive their usefulness, lest they outshine him). Shark did not understand that he was not to eat them immediately, and his blunders, as well as Joe's obvious lack of sincerity, ticks them off.

Joe refuses to believe that they are humans transformed, thinking that they are trying to deceive him. He has them caged and guarded by Crab. Fly attempts to goad Crab into cutting the bars, but the one-track-minded crustacean snaps the key instead. Fortunately, Stella's seahorse friend Sasha, whom Joe condemned to labor, manages to flee and goes to their rescue. By chasing Sasha, Crab opens the cage and they knock him out with a crate hook. They are confronted by Joe and Shark when they run into them on their way out, but Fly tricks Crab into attacking Joe and they escape.

Incensed, Joe attempts to have Shark and Crab executed, but an enraged Shark devours the would-be executioner and Joe instead appoints him as his general to distract him. He orders him to lead his entire armies of crabs, sharks, and swordfishes to look for them. As the protagonists are trying to gather ingredients to make an antidote themselves, they are found by Joe's armies, who surround them. Joe drinks the last drops of the antidote to spite them, all while growing a bit and his fins turning into hands and takes Sasha hostage.

Tired of Shark's stupidity, Joe fires him and offers once again to make the protagonists leaders of his armies, but Shark has had enough of this and turns against him. Meanwhile, Crab chases after the fleeing protagonists, fatally wounds Fly by punching him with his claw, and drinks their makeshift potion to evolve more. Overjoyed and vastly overconfident, Crab declares himself the new leader and foolishly takes on Joe and Shark, but the latter devours him.

Joe only escapes the wrath of his angry former follower when a boat piloted by Professor Mac Krill and the protagonists' parents searching for them enters the fray. The whirlpool caused by the boat's pump disperses Joe's army and trapping Shark in the tube after he ate the leading crab.

Fly, Stella, and Chuck tearfully say goodbye to Sasha and find their way to Mac Krill's house, where they enter through the intake pipes connected to the sea, searching for a second bottle of antidote, but Joe follows them and chases them, only to get knocked out. They flood the house to search for it, but Joe steals the bottle once they find it and opens a tank full of piranhas, leaving them to get devoured while he escapes through the intake pipes. Chuck manages to defeat all the piranhas while Fly rushes after Joe and confronts him.

Being wounded and Joe having become much bigger and stronger than he is due to the effects of the antidote, Fly challenges his foe's intelligence by asking Joe many increasingly difficult questions, making Joe drink more antidote to answer each one of them, while gradually turning into a hideously deformed human-fish hybrid. Fly then asks him a final question: "Can a human breathe underwater?" Joe answers "Of course not!", only to realize too late that he has been tricked. He eventually wheezes before he drowns, causing his lifeless body to be carried away by the water current, ending his reign of terror for good.

Quotes[]

Shark: (after transforming and gaining the power of speech) What happened? Whoa! What's that sound?
Joe: (after transforming and gaining the power of speech) Mmm. I believe we have acquired the power of speech, my voracious friend.
Shark: Uh...
Joe: I can talk. I can think. Mmm, what a delicious beverage. Can you feel the power? Can you... taste it?
Shark: Taste it? (eats a fish) Ah! Food! (burps) Oi! Clean my teeth! There's stuff in the cracks.
Joe: Henceforth, oral hygiene is no longer my department.
Shark: What?
Joe: I don't clean anymore. Try dental floss. From now on, I call the shots. Where there's brain power, I can have fame, fortune, servants.
~ Joe planning to build an army after he and Shark gain the power of speech.
Joe: Once, there was only silence, and not a speck of hope in sight. And every tiny bubble burst on its journey towards the light. But the spark of creation will flicker again; it's a brand new era... about to begin. Now, we've been caught, we've been sold, and left out in the cold, Evolution's been passing us by But with this potion in hand, we've been given the chance, It's time to turn the tide, Come join me and seize this opportunity, Alter your destiny, One single drop will be enough to put you on top.
Fishes: Intelligence, say you'll lead the way Intelligence, have a sip today, We owe it all to Joe.
Joe: One potion, one ocean. One ruler of all. It's a vision. I've seen, It's the world of your dreams, It's a pearl in the palm of your hand, And with the power of speech, it is all within reach, We can swim to the Promised Land.
Fishes: But promise us, Joe, You'll be our guiding light, Such an amazing guy, King of the cod, Lord of the krill, The prince of the whales!. Intelligence, say you'll lead the way Intelligence, have a sip today, We owe it all to Joe. King of the cod, Lord of the krill, The prince of the whales!.
Fly: The prince of the whales!, Hey, Hey!, I'm convinced your words are true.
Joe: Who's this?
Fly: Please let me follow you.
Joe: What a nice young fish.
Fly: I'll hold the bottle, too.
Joe: Oh no, that won't be necessary.
Fly: I insist, just let me hold it.
Joe: The bottle stays with me.
Fly: Just let me have a little sip.
Chuck: No Fly, no! We're at the bottom of the sea, you'll drown!
Joe: Hmm... arrest them!
~ Joe singing "Intelligence", proclaiming himself as the ruler of the ocean and meeting Fly, Chuck and Stella for the first time and has them arrested for other uses.
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Joe: Useless! The pair of you! You're not fit for sushi! I sentence you to execution!
Shark: Uhh... what's that?
Joe: Shark! Chew up that useless crab and eat yourself when you've finished!
Shark: Yeh... uh... well... (turns to Joe angrily)
Joe: Uh... I mean, um, no no, uh, that won't do, ah, my mistake. Nobody has to execute themselves in a civilized society. You!
Seabass: Ah, who? Me?
Joe: Yes, you! Because of your long and loyal service to me, I hereby appoint you chief executioner.
Seabass: Ah! Ohh, thank you, sir. Ah, thank you, sir! Thank you, thank you, thank y- (gets eaten by Shark)
Joe: Uh, on the other fin, we could just call it water under the bridge. A great leader is distinguished by his ability to forgive. Shark, I hereby appoint you offensive commander!
Shark: Atten-tion!
Joe: Go and get those three infuriating fish and bring them to me now!
~ Joe appointing Shark as offensive commander of his army after failing to have him executed.
Fly: Wait! Wait, come... come back here, you... you stupid fish!
Joe: I'm sufficiently intelligent to kill you... if you don't stop bothering me.
Fly: So what? Any brute could do that. But can you tell me what the square root of... 6,561 is?
Joe: Uh, 300, ... divided by 48, minus 3 is- Ugh... (drinks the antidote) Ah-ha! 81!
Fly: Yeah! But do you know what happens if an object travels at the speed of light?
Joe: Uh... (drinks more antidote) Ah! It turns into pure energy!
Fly: What came first, the... the chicken or the egg?
Joe: (drinks more antidote) It depends on the relative amount of molecules in the universe!
Fly: What happens to a fish if he drinks too much antidote?
Joe: It... becomes... (wheezes) HUMAN!
Fly: Can a human breathe underwater?
Joe: OF COURSE NOT! (wheezes and drowns)
~ Joe's last words after Fly tricks him into drinking too much antidote to turn more human before he drowns.
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Trivia[]

  • Despise being a pilot fish, Joe lacks black stripes being purple and white instead.
  • As an evolved fish, Joe sports two black marks under his chin, evoking a bowtie, to illustrate his "businessman" image.
  • Unlike Shark and Crab (who are also namelesses characters), Joe is also the only one named by himself.

Navigation[]

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Joe | Shark | The Crabs (Crab)