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This villain was proposed but was rejected by the community for not being heinous enough or lacks what is necessary to be a Pure Evil villain. Therefore, this villain shall be added to our "Never Again List", where proposed villains rejected by the community shall be placed to prevent future proposals of the same evil-doer. They can be proposed again (with the permission of an administrator) if new elements appear in their series that can change their status as non-PE villains.
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Since as far back as Breakneck Bog, I've been doing everything humanly possible to rid the archipelago of you and your Dragon Riders, but you have a most annoying habit of not dying when you're supposed to.
He is the main antagonist of DreamWorks Dragons, serving as a supporting character in Dragons: Riders of Berk and Dragons: Defenders of Berk and one of the two main antagonists (alongside Krogan) of Dragons: Race to the Edge, in which he was the overarching antagonist of Seasons 1-5 and one of the two main antagonists (along with Krogan) of Season 6. He also serves as a supporting character in the video game Dragons: Rise of Berk.
He is a seafaring trader who visits Berk from time to time, offering goods to barter for. Despite being introduced as a good ally to the Dragon Riders and Berk, he is later revealed to be the true leader of the Dragon Hunters, having secretly been working against the Dragon Riders and Berk by pretending to be their ally for years.
Johann came to Berk and was surprised to see that the inhabitants of Berk had made peace with the dragons. He also inadvertently gave Mildew a batch of Blue Oleander flowers, which were poisonous to dragons in exchange for some of his cabbage. He also traded a botany book to Fishlegs in exchange for a dragon teeth necklace.
Johann then found a toy that Valka had made for Hiccup and sent word to Stoick. However, he tried to make up for the lost toy and lost his ship while traveling through the bog. He was then found by Hiccup and his riders. Snotlout, Ruffnut, and Tuffnut were tasked with flying Johann to Berk, but instead, they left him on a small sea stack in the middle of nowhere. When Johann and his ship were finally brought to Berk, Stoick asked if there was anything he could do for Johann besides having the ship repaired. Johann angrily requested five minutes alone with Snotlout, Ruffnut, and Tuffnut.
He made his third appearance when he went to Outcast Island. Stoick saw his ship while searching for Hiccup, and asked for his help to trick the Outcasts. When his ship reaches the shores of Outcast Island, the Outcasts immediately board the ship and start trading. Then Trader Johann opens a trapdoor of his ship, and Stoick, Gobber, and the gang start attacking the Outcasts. They manage to defeat them with Trader Johann's help.
Johann was briefly mentioned by Stoick. He informed the dragon riders that Johann had overheard the Berserker leader saying that he planned to test it soon. However, it turned out that Dagur had leaked the information on purpose to lure and trap Hiccup and Toothless.
Hiccup brought Johann to Berk after his ship was stuck in the ice. When they got back, the entire village was empty after the Speed Stinger invasion. He helped Fishlegs and Hiccup bring a paralyzed Meatlug to the cove where the tribe was hiding. Hiccup and Toothless later brought Johann back to his ship when the frozen sea thawed and gave Hiccup a bottle of squid ink as thanks.
When he went to Berk to trade his wares, he sold Gobber a pile of metal from an undisclosed location. Shortly afterward, the village of Berk was plagued with a metal thief every night. When Hiccup figured out it was Smothering Smokebreaths and suspected Johann's metal, Johann initially wouldn't confess due to customer confidentiality but was threatened by Stoick, and told them he got it from a Berserker at Breakneck Bog for a great price. Hiccup tells him it was from a Smothering Smokebreath nest and the metal had eggs, but Johann simply states he is sorry. Hiccup and Stoick leave angered and Toothless interrupts Johann before following them. At the end of the episode, to make up for knowingly giving them metal from the suspicious Berserkers and not warning them, they force Johann to sail his ship full of scrap metal to lure the Smothering Smokebreaths away, much to his chagrin and despite his pleas. Although Hiccup and Toothless went with him so he can be safe.
3 years later, Johann had his ship stolen by Dagur the Deranged during his escape from Outcast Island. He was then found by Ruffnut, Tuffnut, and their dragon Barf and Belch near Bucket's and Mulch's ship. Johann then told the riders about Dagur's escape and the theft of his ship. He also told the riders about where he hid his treasure in the Ship's Graveyard and warned them about a heavily booby-trapped ship known as The Reaper.
Johann then had dealings with Heather and her Razorwhip, Windshear. He acts as her informant when they raided ships. Hiccup confronted Johann about this, and even though the trader had sworn to secrecy, he told Hiccup that Heather's village was attacked and had been returning stolen goods to victims who had similar experiences. And that Heather was now going after the man who wiped out her island and family, Dagur the Deranged.
Johann met up with Heather at her campsite, who was with Astrid. Johann was relieved to see her, as he tried to send her a message and found her site was empty, fearing the worst. He then proceeds to tell the girls that Dagur planned to purchase dragon-proof catapults and winches. When Astrid asks if Johann is coming, he points out he's not one to ride into battle on a dragon.
Johann sends a message to the Riders that his ship is under attack by the Dragon Hunters. But when Hiccup, Snotlout, and Fishlegs arrive, they see he is being attacked by a pack of wild dragons under Scardian. They soon attack the Riders and make off with Fishlegs. While tracking them down, the three find it strange how aggressive the dragons were. Johann admits a bit of a relief when they started attacking the Riders over him. They soon find the pack surrounding Fishlegs on their island. Johann and Snotlout think about just leaving him, but Hiccup has a plan to save their friend.
The three work together with Johann riding Meatlug to distract the sentries. However, the Gronckle hears her rider's voice and comes flying to him, ruining the plan. Hiccup, Johann, and Snotlout are forced to retreat. After talking with Fishlegs, Hiccup explains that the rogue pack had been attacked by the Dragon Hunters, thus explaining their hostile nature. He comes up with another plan to lure as many of the wild dragons, including their leader, away so Johann and Snotlout can grab Fishlegs. They all soon reunite, along with the dragon pack after Hiccup showed them they were not the enemy with his flight suit. Ruffnut, while riding on Windshear, finds them and tells them the Dragon Hunters are attacking Dragon's Edge. The Riders and wild dragons team up and chase the Hunters away. After the battle, Hiccup and the gang take the pack back to their island, leaving Johann alone with Smidvarg.
Johann then sent a message to Hiccup, thanking him for rescuing him. Johann then stole information from a pair of Dragon Hunters on Outcast Island. He then took Sir "Ulgerthorpe" and his valet to the Dragon Auction on Dragon Hunter Island. He also "brought" Viggo Grimborn and his brother Ryker dragons to be sold at the auction. He also brought Hiccup and his riders in secretly.
Johann was the sole survivor of a Submaripper attack. He eventually sails to Berk where he tells the Dragon Riders of his past experiences with a Submaripper. He meets up with Heather at the end of the episode revealing that he knows a man who has seen her father alive, unknown to her he is luring her into a trap.
It was later revealed in this episode that Johann had been leading the Dragon Hunters secretly all along, wanting to get a specific Dragon Eye lens that was unexpectedly on Heather's belt the whole time, without the riders knowing. Viggo and Krogan meet with their master, Johann, and give him the lens, with Johann inserting the Dragon Eye into the lens, using a Singetail to light it up so it can view the "King of Dragons" (the Bewilderbeast). However, it doesn't work, as they were only using the lens from Heather's belt. Viggo reveals that they need all of the Dragon Eye lenses so the Dragon Eye can reveal the Bewilderbeast.
Later on, Johann and Hiccup are seemingly ambushed by the Dragon Hunters. They eventually enter a dragon's lair, with Hiccup using a signal to tell Toothless to stay on guard. When Hiccup and Johann enter the lair, the latter pulls out his knife at Hiccup and reveals he is associated with the Dragon Hunters. Hiccup asks Johann why Viggo and Krogan are paying him, but Johann reveals that he is paying them. However, Toothless defends Hiccup from Johann, and Hiccup and Toothless escape from Johann's clutches.
In the last episode of Season 6, Johann and Krogan attempt to take down and capture a Bewilderbeast who lived under Berserker Island. However, they are interfered with by the Dragon Riders. In the process, the Bewilderbeast freezes Johann to his death.
Johann has dark brown hair and a beard tied into a twist knot. He wears an off-white sack hat on his head, a long-sleeved shirt with deep blue white-swirled imprinted tunic and deep red sari over it, light gray cloth bracers on his arms (each bit of cloth goes between the second and third finger), brown belt with a yellow pack and knife around his waist, multicolored pinstriped pants, and light brown boots.
Johann pretended to be a likable fellow, and everyone on Berk greatly anticipated his visits. His bargains seemed reasonable, and he even gave away an object freely from time to time. Stoick and Gobber seem to enjoy his company and are quite willing to mend his boat when it is damaged.
He does not dress in typical Viking garb, and he talks in an English accent. Even though his garb is atypical of a Viking, he does still sail a typical Viking ship. His nationality is unknown, but he does claim Berk to be his favorite island (though he also says that Outcast Island is his favorite Island while he and the Stoick, Gobber, and the riders were there, but it might have been part of the plan or a marketing tactic).
He is certainly cultured from his many voyages, and because of this, he is greatly looked up to by some of the inhabitants of Berk and Outcast Island. Johann may possess fighting prowess, as he claimed to have wrestled a giant squid for its ink, and was willing to act violently toward Snotlout, Ruffnut, and Tuffnut for leaving him stranded in the middle of the ocean.
But in spite of his apparent friendly relations with Berk, he is still a businessman at first, as he sold metal from a Berserker to Gobber. Despite this fact, the two have bad relations, implying that he did not care enough to warn them and when told it had led to all their metal being stolen as eggs were laid in the metal, he simply apologizes and says nothing can be done.
However, at the end of season 5, it is revealed that his whole kind and easily frightened personality is fake and that he is actually evil and manipulative. He has secretly been after a dragon eye lens on Heather's belt that could lead him to the "King of Dragons", and only begrudgingly pretended to be kind to Stoick and Berk to get close to them. Johann is also shown to be extremely patient, willing to wait for many years in order to completely gain Stoick and Berk's trust (though Snotlout has doubted him several times already). The way that he acted violently towards Snotlout, Ruffnut, and Tuffnut hinted at his true nature.
Powers and Abilities
Deception: Johann was a cunning master of deceit. He was able to manipulate every member of the Hooligan Tribe that he was an ordinary merchant so that he would understand their strengths and weaknesses. Johann was extremely patient and waited for years to gain the Hooligans' complete trust until the time was right for him to strike. He would often charm them with stories that he either made up or plundered from real merchants that he assassinated. Johann could tell if Viggo was betraying him through his time with the Vikings of the Archipelago.
Combat: Johann was exceptionally deadly in combat, and his primary weapons were his daggers that he had hidden beneath his sleeves. He was a capable marksman as shown when he threw his daggers with near pinpoint accuracy and when he shot down the Skrill with a single crossbow bolt that was laced with Dragon Root. Johann was also rather proficient in physical combat, able to punch and pin down Hiccup for a certain amount of time.
Dragons: Riders of Berk
We Are Family, Part 2
Dragons: Defenders of Berk
The Flight Stuff (mentioned)
When Smoke Gets in Your Eyes
Dragons: Race to the Edge
Eye of the Beholder, Part 1
Have Dragon Will Travel, Part 1
Have Dragon Will Travel, Part 2
Edge of Disaster, Part 1
Edge of Disaster, Part 2
Last Auction Heroes
Living On the Edge
Dawn of Destruction
Searching for Oswald...And Chicken
Sins of the Past
In Plain Sight
No Bark, All Bite (mentioned)
Chain of Command (mentioned)
Mi Amore Wing (mentioned)
Family Matters (mentioned)
Darkest Night (in the "What If?" scenarios)
Guardians of Vanaheim
King of Dragons, Part 1
King of Dragons, Part 2
Ah, Berk! My most favorite of all the islands I travel to!
~ Johann's first line and his first appearance in "Dragon Flower".
Oh that… that's pure squid ink. Wrestled from the colossal squid of the northern waters.
~ Johann telling about his squid ink.
Men riding dragons. What a magnificent sight!
~ Johann "admiring" the people of Berk riding dragons.
The fog… the fog…
~ Johann trying to recall how his ship was "stolen".
Yes, yes, but it wasn't for your father. It was for you, from your mother.
~ Johann revealing to Hiccup the contents of the parcel Stoick was about to receive from him and who it was really for.
Yes, give me five minutes with the three who dropped me into the ocean!
~ Johann getting angry at Snotlout and the twins.
Ah, Outcast, my favorite of all the islands I travel to.
~ Johann allowing some Outcasts onto his ship while secretly helping the Dragon Riders.
Here is a little gift for my friend, Alvin.
~ Johann about to let the Dragon Riders go.
A little token of appreciation. Pure squid ink wrestled from the colossal squid of the northern waters.
~ Johann giving Hiccup the squid ink he promised.
Ah, Berk! The crown jewel of the archipelago!
~ Johann arriving on Berk
He’s out. More beserk than ever
~ Johann telling Hiccup about Dagur’s escape.
Ah, Miss Astrid, so nice to see you again.
~ Johann asking Astrid to move the axe away from him.
Master Hiccup, they're everywhere!
~ Johann asking Hiccup to help him.
There hasn't been destruction like this since Emperor Nicephorus and the Byzantines were mercilessly annihilated in the Battle of Pliska. They say that Khan Krum had Nicephorus' skull encased in silver and drank mead from it.
~ Johann seeing the state of Dragon’s Edge since the eruption.
And I nearly risked revealing everything to get it.
~ Johann's true nature gets revealed.
My infiltration into the Berkian world, years of building trust, behaving as if I were some buffoonish fop, kissing the boots of Stoick the Vast and his scrawny heir to the throne, all in pursuit of the one thing I could not obtain myself: The King of Dragons. This lens may hold the key to finally find it. Now let us see what my years of work have brought us. Let us look into our future, shall we?
~ Johann revealing his actual intentions.
Ugh, this cannot be! Where is my King of Dragons?!
~ Johann Angry that the projection led him to nowhere.
I believe that there is a way to persuade our old friend, Hiccup to deliver them straight away.
~ Johann, about to carry out his plan.
I'll take that bag of lenses, boy.
~ Johann revealing his nature to Hiccup.
Oh, Hiccup makes this any more complicated than it needs to be. Perhaps for all time's sake, I shall retail you with tales of Alligator races or the Sultan of Zanzibar. Or such fictional accounts of my travels. That’s right Hiccup. All the tales I sold you and your gullible father I plundered from real merchants before I sunk them in their ships.
~ Johann telling Hiccup about how he stole his stories from real merchants before murdering them.
Hunter: It's a series of dead ends, sir. There's no lenses here. Johann: Seal the cave. Hunter: But Viggo's still down there! Johann: I assure you, he's exactly where he should be.
~ Johann ordering his Hunters to dispose of Viggo.
You thought I wouldn't figure you out? I can smell betrayal coming from a mile away. I didn't spend years sniveling at the feet of every Viking in the Archipelago to be destroyed by some two-bit crime lord!
~ Johann threatens Viggo as he thinks he is actually gonna betray, which he did
Get me Grimborn!
~ Johann after Viggo reveals he actually betrayed him
But that's why I have you and your Dragon Flyers, isn't it, Krogan?
~ Johann threatening Krogan.
What a joyous day it will be when his head is on the end of a long spike. Now, where are you, King of Dragons? And when will you, at last, belong to me, and me alone?
~ Johann's plans for Krogan and the King of Dragons.
Thor's hammer! We're gonna need a bigger cage.
~ Johann, shocked about the Bewilderbeast's size.
You knew it was going to do that.
~ Johann getting angry at Krogan for not warning him.
I see there are eggs on the menu. Who knew?
~ Johann and Krogan about to battle Hiccup.
Bravo Master Hiccup! Never knew you had that in you. You must see the delicious irony of your situation Hiccup, The final resting place of the champion of Dragons will reside in the King of Dragons' birth nest. Sheer poetry.
~ Johann about to kill Hiccup.
Such heroism and for what? For what?!
~ Johann as he kicks Hiccup down.
Oh yes. Yes, I do, Hiccup!
~ Johann's final words before his death.
It's unknown if Johann and Drago have any connection to each other.
Johann is the only villain in the How to Train Your Dragon franchise who hid his nature, excluding Mildew as he was evil before the events of the last two episodes of Riders of Berk.
There are some foreshadows of Johann's nature:
In his very first appearance, "Dragon Flower", he sold Mildew the Blue Oleanders, despite knowing dragons and humans were at peace in Berk. However, it is debatable if this was intended.
In "Breakneck Bog", he coldly threatens Hiccup, saying he has a knife in his boot, but he said it in a panicking tone.
In "The Flight Stuff", he informed Stoick about Dagur's "secret weapon", which happened to be a trap. However, in this case, Dagur had purposely leaked information to him.
In "Smoke Gets in Your Eyes", he sold Gobber the Smothering Smokebreaths nest that was in scrap metal he covered. And also, he refused to help clear the mess he caused, simply "apologized" and said nothing can be done. However, it is later revealed that the Berserker Tribe had taken a Smothering Smokebreath nest from the island and placed it on Berk to destroy their stock of metal.
In "Dire Straits", Johann was sailing with several other traders in the Straits of Baldur before a whirlpool emerges under them. Johann secretly mocked one of the traders' beards.
As said by Hiccup in "In Plain Sight", in "Edge of Disaster, Part 1", he sent a distress call, saying he is being attacked by Dragon Hunters, but were wild dragons while the Dragon Hunters took this time to attack their base. In this case, Ryker had sent the pack of tortured wild dragons to attack Trader Johann's ship in order to draw the Dragon riders away from Dragon's edge.
He grins evilly in "Last Auction Heroes", not because he got the information, only because his business is gonna get well, due to one of the men in the bar saying that only the richest people can come to the auction. He even suggested that Hiccup take Berk's gold with him.
In "Sins of the Past", right before his actual nature was revealed, he said it was best if he stayed out of the bar to Heather, before dealing with Harek. He was also the one who encouraged Heather to give up the lens to free Windshear as it is not worth it and congratulated while smiling, to which Snotlout calls him out for it.
Despite him being a villain, in the game Dragons: Rise of Berk, he is still a trader and it is still unchanged, even though there are some updates. It is possible because he is the only notable trader in the franchise.
Johann is arguably one of the Dragon Riders' most dangerous enemies, due to his immense cruelty to have any dragon or Viking killed to achieve his goal in capturing the Bewilderbeast in order to become the richest man on earth. Johann is seen as one of the smartest and most dangerous foes that Hiccup and the Riders have ever faced, having manipulated and outsmarted Hiccup and the Riders and nearly all the Vikings in the Barbaric Archipelago since before the start of the franchise.
It is possible Astrid indirectly mentioned him when she said "Sailors are known for their tall tales" in How To Train Your Dragon: The Hidden World considering his deceptive, traitorous nature. If this is true, this makes Johann one of the few people introduced from the TV shows to be referenced in the movies.