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Villains Wiki
Villains Wiki

Joseph Price is a antagonist from Saints Row.

Joseph Price is the main antagonist of the Westside Rollerz arc. though at first it seems that his uncle is the antagonist until he is killed by the Protagonist midway in the story arch. He is a skilled driver and commands the respect of all of his gang members.

Price is clever with his uncle, William Sharp as the one who financed the Westside Rollerz. The only people Price shows any respect for are his uncle, William Sharp, and Donnie, the Rollerz chief mechanic.

Price dies truck accident during a vehicular showdown on the interstate with the player shortly after the The Protagonist avenges the death of Lin by killing William Sharp.


  • Joseph is the only gang leader who is not replaced by a member of his gang nor is a replacement leader unlike the other three gangs in the game.
  • He always wears his sunglasses even at night despite how unpractical it is.
  • His appearance bears some resemblance to Richard B. Riddick.



          Saints Row Villains

3rd Street Saints
The Boss | Johnny Gat | Shaundi | Pierce Washington | Julius Little | Dexter Jackson | Troy Bradshaw | Oleg Kirrlov | Kinzie Kensington | Zimos | Angel De La Muerte | Viola DeWynter | Keith David | Benjamin King | Matt Miller

The Vice Kings
Benjamin King | Warren Williams | Tanya Winters | Big Tony

Los Carnales
Angelo Lopez | Hector Lopez | Luz Avalos | Victor Rodriguez | Manuel Orejuela

Westside Rollerz
Joseph Price | William Sharp

The Ronin
Kazuo Akuji | Shogo Akuji | Jyunichi

Sons of Samedi
The General | Mr. Sunshine | DJ Veteran Child

The Brotherhood
Maero | Jessica Parish

Ultor Corporation
Dane Vogel | Dexter Jackson

The Syndicate
The Morningstar (Phillipe Loren | Viola DeWynter & Kiki DeWynter, Barry) | The Luchadores (Killbane), The Deckers (Matt Miller), Brutes

Cyrus Temple | Kia

Zin Empire
Zinyak | Professor Genki

Richard Hughes | Chief Monroe | Monica Hughes | Zombies | The Cardinal | The Bloody Canoness | Andy Zhen | Johnny Tag | Mr. X | Paul | Clawz | The Dominatrix | Dom the Dom | Satan | Sinterpol Security