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Juan Strickler, better known as El Rubio, is a major antagonist of Grand Theft Auto Online, serving as a mentioned character in the Los Santos Summer Special update and the main antagonist of the Cayo Perico Heist update.
He is a wealthy philanthropist and the owner of Cayo Perico, one of the most secure private islands in the world. However in truth, Strickler is a ruthless and notorious crime boss who uses the island as the base of operations for his cartel.
Strickler was introduced by name when the player meets Miguel Madrazo, Madrazo claims he somehow managed to get hold of "decades' worth of intel" which he was threatening to take to the DEA unless the cartel renegotiate their drug supply prices.
Strickler is seen greeting the player, English Dave and Keinemusik when they arrive at the island airfield. After a short talk, the player is required to drive him and English to the party, where gets Scott Storch to read a pre-written sycophantic introduction speech before introducing Keinemusik to take over the DJ position. Later, while scoping out the island, the player witnesses Strickler ordering his guards to execute Gustavo, for always embarrassing him in front of his guests. If the player returns to continue scoping out the island, Stricker can be found dancing in his seat at the beach party.
During the heist itself, Strickler resides in his compound and can be heard over the loudspeaker system berating his thugs. Once he realized that his vault has been robbed, he uses the minigun of his chopper to hunt the player. He will taunt and insult the online protagonist via loudspeaker until they manage to escape the island.