Hello, everyone. I have a very special item to offer you. This is the astonishing chemical R!
~ Keith trying to sell the dangerous drug R at an auction.
Don't feel bad, you did the best that you could!
~ Keith mocking Tim Goodman before failing to get away
Hate to disappoint you, but you won't be getting any information out of me! (Inspector Holiday: Waddya mean by that?) How am I supposed to know something about a guy who got himself into an accident? I can't imagine him being alive after going off that cliff, though.
~ Keith taunting Tim Goodman about his father's disappearance after being arrested.

Keith Norman is the secondary antagonist in Detective Pikachu; a spin off of the Pokémon franchise.


Keith works at GNN, a news station that also makes a variety of other TV shows, such as a show about music, where another minor antagonist, Max Warhol, had stolen a violin that was worth a lot of money to get him out of debt. While he initially seemed like a very scatterbrained but well-intentioned person, it is revealed that he intentionally tampered with his Yanma's flight patterns in an attempt to drop a camera on the game's main character and protagonist: Tim Goodman. This was to attempt to murder him because his father had almost exposed his crimes of R. 

While investigating a ruined amusement park, Tim and Pikachu had heard it was a man with a Skorupi that had caused a Charizard to go berserk, causing Charizard to be taken away from his Pokémon friends and the park to be shut down. After looking at GNN footage of the accident, the duo had seen it was Keith who had the Skorupi and gave chase. Keith revealed his true colors on the roof and was once more willing to kill Tim Goodman by having his Skorupi hit him with Poison Sting. He also owns a Noivern, which he uses to get away.

It is then revealed he owns a factory disguised as a warehouse that stores, develops and ships R, a dangerous drug that can make any Pokémon go berserk and attack anything around it. Not only that, but he also paid a previous minor antagonist, Carlos Hernando, to also produce R and test it on the Pokémon in the PCL laboratories. He is also holding another scientist hostage in the factory-warehouse and makes him research R against his will. The scientist helps Tim and Pikachu track down Keith, who was hoping to sell R in a secret cruise ship auction. After being arrested successfully on the cruise ship, Keith's suitcase has plans to cause Pokémon to go berserk doing a massive Parade. He is also paid to do this by another antagonist who is yet to be revealed.


While at the news station GNN, Keith portrays himself as very friendly, helpful and modest, but also shy, clumsy and scatterbrained. He had accidentally mixed up the date of a guest Pokémon appearing to film and was panicked immensely by his mistake as the show had to go on. Thankfully, Detective Pikachu was willing to fill in the role and Keith let both him and Tim Goodman use his Yanma cameramen to film Pikachu's guest appearance as well as find a missing Magnemite.

Once Tim and Pikachu had found out the truth that Keith was a liar and criminal, Keith revealed himself to be greedy and extremely arrogant, going to the point of taunting Tim that his father disappeared and is possibly dead.


  • Even though Roger turned out to be the mastermind, Keith served as The Heavy because he drove the plot by distributing R and attacking Harry, which made Roger the Big Bad and the one behind the plot.


           PokemonLogo Villains

Team Rocket
Leaders: Giovanni | Proton | Petrel | Ariana | Archer
Anime only: Jessie | James | Meowth | Matori | Dr. Zager | Butch | Cassidy | Dr. Namba | Madame Boss | Matori | Domino | Tyson | Iron-Masked Marauder | Pierce
Manga only: Lt. Surge | Sabrina | Koga | Will | Karen | Carl | Sham | Carr | Sird | Orm

Team Aqua
Archie | Matt | Shelly
Manga only: Amber

Team Magma
Maxie | Tabitha | Courtney
Manga only: Blaise

Team Galactic
Cyrus | Cyrus (Pokemon Anime) | Mars | Jupiter | Saturn | Charon | Charon (Pokemon Diamond and Pearl Adventure)
Manga only: Io | Sird

Team Plasma
N | Colress | Shadow Triad
Seven Sages: Ghetsis | Zinzolin | Rood | Gorm

Team Flare
Lysandre | Malva | Aliana | Bryony | Celosia | Mable | Xerosic

Team Skull
Guzma | Plumeria | Gladion

Aether Foundation
Lusamine | Faba

Team Yell

Macro Cosmo
Chairman Rose | Oleana

Greevil | Evice | Ein | Lady Venus | Nascour | Miror B. | Dakim | Lovrina | Snattle | Gorigan | Ardos | Eldes | Hexagon Brothers

Manga Villains
Lorelei | Bruno | Agatha | Lance | Mask of Ice | Carl | Carr

Other People
Silver | Lawrence III | Annie | Oakley | Phantom the Pirate | Dr. Yung | Hunter J | Baron Alberto | Zero | Grings Kodai | Goone | Marcus | Damon | Damian | Dario | Mayor of Trovitopolis | Invincible Pokémon Brothers | Ninja Riot | Marilyn Flame | Argus Steel | AZ | Alva | Levi | Cherie | Roger Clifford | Miyamoto | Cross | Viren | Revengers | Bede | Sordward and Shielbert

Mewtwo (Anime) | Mimikyu | Deoxys | Yveltal | Entei | Unown | Darkrai | Palkia | Giratina | Arceus | Chandelure | Cofagrigus | Haxorus | Hydreigon | Zekrom | Reshiram | Kyurem | Red Genesect | Genesect Army | Munna | Malamar | Spiritomb | False Groudon | Shadow Lugia | Giant Tentacruel | Mirage Mewtwo | Evil Togepi | Hoopa Unbound | Nihilego | Necrozma | Ultra Beast | Incineroar | Guzzlord | Eternatus

Rayquaza | Dusknoir | Primal Dialga | Snover | Bittercold | Dark Matter | Darkrai (Pokémon Mystery Dungeon) | Darkrai (Poképark) | MechaMew2

Pokémon: Detective Pikachu
Howard Clifford | Ditto | Sebastian | Ann Laurent

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