Lincoln Cole was a scorned tormentor who sought revenge against Lionel Luthor. He appeared as the main antagonist in the Fifth Season episode "Mercy" of the TV series Smallville.
Lincoln's life was ruined when Lionel used the company Apex to try to take LuthorCorp back from Lex.
Holding a personal vendetta against Lionel, Lincoln began a strategically and integral game against his former employer. First, he trapped Lionel in his limousine and appeared to him in the TV wearing a silver mask. He had the limo stopped in the middle of a train track and forced Lionel to play a game of hangman, if he loses, the car will get hit by the train. Frantically, Lionel calls out letters as the train comes closer and closer. He eventually guessed the phrase, which is spelled out "No Mercy". Just in time, the doors unlocked and Lionel exits the limo seconds before it gets destroyed by the train. He passes the Smallville sign, where the words "Having fun yet?" were spray-painted across it.
Lincoln then posed as the man checking Lionel's office for electronic devices while Lionel was acting impolite to him. After the man leaves, the figure's face suddenly appeared on his laptop and repeats one of Lionel's rude comments. Nervously, Lionel looked around for surveillance equipment, and the figure declared that he sees everything. Suddenly, all the lights in Lionel's office go out. Lionel grabbed his gun and made a call to 911, only to hear the figure's voice answer the call.
The figure sneaked up behind Lionel and knocked him out, wanting to play another game. Lincoln placed Lionel in a dark room with buckets of an unknown liquid. Lincoln appeared masked again on a TV and told Lionel the next game; he must fill the buckets with the liquid, which is highly flammable, carry them on a pole, and balance the pole on a hook hanging from the ceiling.
Lincoln had previously killed Lionel's driver Alex in the same room having failed to balance the buckets and was burned to death. At first, Lionel refuses to play the game, but the figure tells him that the room will be consumed by flames in ten minutes. Pipes beneath Lionel's feet start sending flames shooting through the floor. In the flame-lit room, Lionel is carefully carrying the liquid to the hook while fire surrounds his feet. Several flames flare up as Lionel spills some liquid. The figure continues to mock him, accusing Lionel of killing his parents, but eventually, Lionel is able to balance the liquid on the hook.
He is suddenly thrown into another room, where the figure declares that it's time for another game, but this time, he will need a partner. Lionel then sees Martha, who is sealed in a soundproof, impermeable chamber.