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Lloyd Waterman made his first appearance in the episode "Birth of a Salesman", where his employee, Tim put in a good word for Cleveland, getting him a job here. Lloyd was not informed that Cleveland was black, which came as an unpleasant surprise to him when he first met him in person. Despite his prejudice, Mr. Waterman still hired Cleveland, when seeing how good he was at his job.
In the same episode, it was learned by Cleveland that Lloyd has a crush on his other employee, Terry Kimple. Since then, we've seen many instances, where Lloyd has made obvious sexual passes at Terry, all of which have gone dim-wittedly unnoticed by the latter.
In "Who Done Did It?" he kills his wife and frames Cleveland in But when he tries to take off with his gay lover the coroner, they are caught by LeVar Brown and the family. This would be the last appearance of Mr. Waterman on The Cleveland Show.
Waterman's arrest likely lead to Waterman Cable shutting down, which may have contributed to Cleveland's decision to move back to Quahog.
Lloyd Waterman is a tall, skinny Caucasian male, who appears to be in either his 50's or early 60's. He has a weird looking chin that is kind of flat and sticking outward. He has lush gray balding hair and clear glasses. He wears a red shirt with a magenta undershirt and another white undershirt under that undershirt as well as a yellow tie that has a button in it for some reason. He also wears blue pants and black shoes.
Mr. Waterman is often depicted as being slightly or sometimes bluntly racist. When he was first introduced to Cleveland, he was put off by his skin color, which he refers to as "hue". When he threw a Christmas party in "A Cleveland Brown Christmas", he hid his silver before the Browns arrived, and he offered Cleveland two free basketball tickets in "A Short Story and a Tall Tale" simply because he thought African Americans like the sport.
- Usually acts either subtly or blatantly racist against Cleveland Brown and other black people.
- Usually sexually harasses Terry Kimple.