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| “ | Oh, sit on a d-ck, Moxxie. | „ |
| ~ Loona's first quote. |
| “ | Oh, what does it matter?! You’re not my real dad, I was almost eighteen! | „ |
| ~ Loona to Blitzo. |
| “ | Loona: Sometimes... *sigh* sometimes it's not as simple as that. This kind of sh-t gets messy, and everybody's got issues, especially dads. And sometimes they f-ck up.... well, all the time. But, that doesn't mean they don't care. Octavia: If he cares, where is he? Loona: He is somewhere down there. Octavia: He's here? Loona: Looking for you. I mean, try to cut your dad some slack, he may not always get it right, but... he's trying, that's more important than you think. |
„ |
| ~ Loona comforting Octavia. |
Loona is one of the two tritagonists (alongside Millie) of the adult animated black comedy-web series Helluva Boss. She is the receptionist of I.M.P. and Blitzo's adoptive daughter.
She is voiced by Erica Lindbeck who has also voiced Millie in the pilot episode, Sumire Kakei in the English version of Boruto: Naruto Next Generations, Black Cat in Marvel's Spider-Man, Farnese in the English dub of Berserk, Jericho in The Seven Deadly Sins, and Lady Nagant in My Hero Academia. In the French dub, she is voiced by Jeanne Tymen.
History[]
Past[]
Little is known about Loona's past; as a hellhound, she was born into the lowliest caste of Hell, suggesting her unknown parents were impoverished. At some point, she was sent to an orphanage, presumably where she would run away from every orphanage she was sent to. Sometime before age 17, she was incarcerated at a kennel where both dogs-like beasts and other hellhounds were kept, and the number of "tick marks" on the wall of her cell indicated she had been there a long time. Labeled an "attitude problem" by the staff, she was a month to being "aged out" and released, likely to starve or freeze to death and terrified of what would happen to her, when Blitzo visited, looking to adopt a pet. Feeling sorry for Loona, he adopted her to work as the secretary at I.M.P.
Helluva Boss[]
Loona is a large, anti-social hellhound with wolf-like features - she primarily acts as the secretary of I.M.P but is infamous for being extremely bad at her job due to deliberate lack of care or respect for anyone or anything around herself.
Loona is encouraged in her behavior by Blitzo, who babies her and sees her as a daughter - a fact that infuriates Moxxie, she in turn loves to torment Moxxie (a trait she shares with her adoptive father). Despite this, when Blitzo even suggests replacing her (as he did once in jest) she turns violent.
Loona does not actively engage in mass murder on Earth like most of the other members of I.M.P (though she does perform some active murders, since she was shown viciously mauling a victim in one of Blitzo's ads for the company) but is still very much as evil as you may expect - prone to random rage she has been shown as fully willing to severely injure or even kill infants (such as when she ran out into the street and randomly kicked a passing baby into the sky just to "let off steam").
At least once, she acted as a lure, flirting with intended marks to lead them to a secluded area so the other I.M.Ps could ambush and kill them.
Personality[]
Loona is extremely lazy and temperamental, rudely insulting all of her coworkers, especially Moxxie, as his professionalism and uptightness clash with the wolf-hound's apathy.
She possesses almost no work-ethic whatsoever and doesn't appear to like her job much, preferring to slack off and entertain herself with her phone or magazines instead. However she's the "lazy but brilliant" kind of worker, as she is, nevertheless, a very useful asset to I.M.P. when she puts in the effort, being very skilled at using Stolas' Grimoire, tracking assassinations targets and even taking on entire hordes of armed enemies. Loona has shown to be very smart, she had more common sense than most of her co-workers when it comes to the tactics and work of being professional. She further proves her hidden competence when she's the first I.M.P. member to realize that disguising themselves as humans when roaming Earth would be a good idea and, in the following episodes, Blitzo, Moxxie and Millie actually start following her advice wearing disguises. And she was able to think before attacking in a fight which she did during her fight with D.H.O.R.K.S.
She is the kind of person who doesn't really show affection that often, after she called Blitzo dad on a post and he noticed, she attempted to write it off as a typo and stopped midway of calling him dad once. That said, she becomes immediately infatuated by Vortex the moment she meets him, barely being able to talk with him. She gets in her first argument with Blitzo when he's trying to "protect" her from Vortex, but started to feel guilty after calling Blitzo an a****le and wanted to apologize to him but he didn't want to listen to her, further showing that Loona hides a softer side behind her rough exterior.
Loona seems to be hiding some deep insecurities and feelings of loneliness, having never had any friends before meeting Vortex and briefly glancing with visible sadness at a picture of an happy family in "Murder Family", which implies Loona does wish to have good relationships in her life, but is unable to due to her tendency to see the bad in people and vent out her frustrations on others, including (and, arguably, especially) those who try to be nice or fatherly to her, like her adoptive father Blitzo.
However, after having been unintentionally friend-zoned by Vortex who tells her how awesome his girlfriend is, Loona didn't resent him and kept in touch with him, becoming great friends with him and going to parties with him, which might be making her more open to people and less hostile, as she's gradually becoming less rude and apathetic towards her coworkers. Loona also understands Octavia for having a distant relation with her father similar to how she has with Blitzo, and telling her that Stolas is doing his best to be a good father.
Once, she showed to be more than capable of both showing affection to and taking care of Blitzo: when he became severely intoxicated at Vortex and Queen Beelzebub's party to numb his pain after having rejected Stolas, she drove and carried him back to I.M.P. headquarters, set him on the couch and covered him with a blanket. When Blitzo shared his insecurities regarding loneliness and asked her if she'd be by him once he met his end, Loona promised him she would, showing her seriousness and true care by willingly calling him "dad".
Appearance[]
Normal[]
Loona is a hellhound with a wolf-like appearance. She has a pointed, dog-like muzzle with sharp and pointy teeth, and a dark grey nose. Her eyes have red sclera, white irises and slit-like pupils, and she wears grey eyeshadow and black winged-eyeliner for makeup.
Her fur is white with grey countershading encircling her face, grey patches on her shoulders, and long, voluminous silver hair swept to the side to reveal her dark grey ears; the left of which is pierced with two small, black hoop-piercings, while the right is ragged. She has a large, dark grey bushy tail with white on the underside. She also has a piercing on her right eyebrow with a black hoop for jewelry.
Her outfit features a large, spiked black collar around her neck. Her tattered grey, off-the-shoulder crop-top is held up at the neckline by a series of crisscross spaghetti-straps that form an inverted pentagram. She also wears a set of black shorts that are tattered at the hems, with a white crescent moon detail on the right side. Loona also accessorizes with both black fingerless gloves and black long leg-sleeve toeless stockings, with her black claws protruding due to her digitigrade stance.
Teenager[]
As a teenager, she appears very largely similar to her current appearance, except she had more hair on her head that was messier, and the spot where her right ear is ragged as an adult used to have two black hoop earrings in it just like her left ear, implying it was possibly ripped out that way.
She also wore a different outfit back then; while she still wore her collar and gloves, she instead wore an off-the-shoulder dark red sweater with a black skull on the front, along with waist-length black distressed toeless long leg sleeves.
Human Disguise[]
Loona's human disguise is greatly similar to her hellhound form, albeit now she takes on the appearance of a goth teenager. Her eye colors are inverted, as she has white sclera with red irises and her navel is now exposed, which was absent in her hellhound form.
She retains the same outfit as before, but with the addition of black long leg sleeve socks and high-top sneakers and black lipstick. Her choker also loses the spikes, and in place of her torn right ear, she now has two earrings on each ear. Her head is shaved on the right side.
Quotes[]
| “ | Loona: Is it a cure for Syphilis? Blitzo: I-oh... Loona: Then I don't want it! |
„ |
| ~ Loona to Blitzo when he gives her a present. |
| “ | Shut the f*ck up! | „ |
| ~ Loona in "Loo Loo Land". |
| “ | No way... | „ |
| ~ Loona when seeing that Blitzo knows Verosika Mayday. |
| “ | Loona: Do you think they saw me? F*ck! I did my make-up s*itty today! Blitzo: Aw, you look perfect Loonie, like always. Loona: Shut up da-Ugh Blitzo! |
„ |
| ~ Loona almost calling Blitzo "dad" before stopping herself. |
| “ | You three have been screwing around on Earth this whole f-cking time, without human disguises?! | „ |
| ~ Loona after realizing the trio haven't been using human disguises. |
| “ | Loona: Hey...You... Vortex: Oh hey, you're the hound working for my boss' freaky ex. Loona: Yeah...sorry if that's weird... Vortex: Is cool. Her beef ain't mine: i'm not paid enough to care. Loona: Yeah! Yeah... I'm Loona... Vortex: *chuckles* Ok. (playfully imitates her tone)I'M VORTEX! *chuckles more* Loona: That's hot-I mean, like, literally, you know, 'cuz vortexes...you know, they give off heat, probably, right?... Vortex: Uh, yeah *chuckles* I guess, but my friends call me Tex. Loona: Oh yeah? I wish I had friends *chuckles and mumbles nervously* I don't have friends. |
„ |
| ~ Loona and Vortex have their first conversation. |
| “ | STOP GETTING HISTERICAL FATTY! | „ |
| ~ Loona pushing Moxxie around while she herself is panicking over a seeming earthquake. |
| “ | Could've just used the door, dude. Doesn't need to be this whole thing. | „ |
| ~ Loona after Loopty Goopty barged into the I.M.P. headquarters. |
| “ | Just saying, the front door would've gotten you here fine... | „ |
| ~ Loona at Loopty Goopty. |
| “ | 'Kay i'm here. | „ |
| ~ Loona arriving after Blitzo called her and unwittingly saving Striker from Moxxie. |
| “ | I'll be there, dad. Now go the f-ck to sleep, okay? | „ |
| ~ Loona comforting a drunk Blitzo after he opened up about his fear of dying alone. |
| “ | [Blitzo: Point being; tonight I feel like I could use a little f*ckery. It's been a good day, feeling like my stamina's up. And I'm horny.] Loona: Oh sh*t. He's getting bored of you. [Blitzo: Whaaaat?] Loona: Yeah, man. If someone wants to see you less and less, big red flag. If they give you chances to ditch, they probably want out themselves. Just wanna be more passive aggressive about it. D*cks. Blitzo: (mocking noises) How do you know... Loona? (She mysteriously disappears. Blitzo's phone rings and it's Loona) Loona: (through the phone) 'Cause I do that all the time. |
„ |
| ~ Loona believing that Stolas is getting tired of Blitzo all because Stolas wants to see Blitzo less then usual. |
| “ | [Collin: W-What? How did you- OH!] Loona: Find ya? We were already following our dumbass boss to make sure he doesn't fuck up and lose our meal ticket. |
„ |
| ~ Loona after knocking out Cletus as a way to protect her adoptive father Blitzo from getting killed. |
| “ | Loona: You got a lot of nerve coming to our neighborhood after the ass-kicking you took last time. | „ |
| ~ Loona taunting Cletus. |
| “ | Loona: I love you dad. | „ |
| ~ Loona showing that she loves Blitzø as dad after nearly getting killed. |
Trivia[]
- Just like the imps (Blitzo, Moxxie, and Millie), it is likely that Loona is an actual native of Hell rather than a sinner (such as most of the cast of Hazbin Hotel), which would make her a true demon.
- It is implied Loona has syphilis, as she asks if Blitzo's adoption anniversary gift is a cure for it, before angrily rejecting his gift. However, since Vivziepop confirmed that the pilot episode (the only episode where Loona's syphilis is brought up) is not canon to the main series, it is highly likely that Loona does not have syphilis in the main show.
- Loona despises other creatures, but has shown very small signs of actually caring for Blitzo, since she vaguely smiled when he called her family and somewhat defended him against Moxxie near the end of the pilot.
- Loona's outfit depicts the inverted pentagram, which is one of the most recognized symbols of Satanism (a similar pentagram is also seen in the very sky of Hell in Hazbin Hotel and seems to be how Hell itself is divided into sections).
- She has an Instagram account moonlight_howling_666.
- Loona's name is a reference to "Luna", the word for "Moon" in Latin and most Romance languages. The moon symbol on her shorts references this.
- It is possible that she was named and designed after the moon itself since they both share a somewhat similar color scheme.
- This is further supported by the fact that her Voxtagram handle, @moonlight_howling_666, has the word “moon(light)” in it.
- Despite her temperamental and abrasive nature [1], Loona acknowledges the father-daughter relationship Blitzo has with her to the point where she even referred to him as her "dad" in Queen Bee.
- In the third episode of the first season Spring Broken, it is revealed that Blitzo adopted Loona when she was nearly 18.
- Loona breaks the fourth wall in "Spring Broken", where she (along with the whole IMP crew) all collectively looking with disapproval straight at the camera. The scene is a clear jab at the fact that Loona is a very popular character in both the furry fandom and rule 34 art.
- Loona's popularity among the furry fandom is nodded to again in "C.H.E.R.U.B." when Loopty Goopty addresses her as "dear furry".
- NFL games between the Atlanta Falcons and Tampa Bay Buccaneers are known as Loona Vs. Blitzo games.
- In concept art for the episode "C.H.E.R.U.B", there is a lion-like cherub that would've served as C.H.E.R.U.B.'s secretary and Loona's heavenly foil.
- In spite of her gloomy nature, she can be seen watching Charlie's song "Inside of Every Demon is a Rainbow" in the pilot, hinting she may have a more upbeat side or even hidden dreams of redemption.
- Additionally, a demon resembling Loona can be seen amongst the crowd whilst Charlie sings the song, who appears to be interested in the song.
- So far there are only three episodes she does not appear in, that being “Loo Loo Land” (although her voice was heard), “The Circus” and "Oops". While she played an important role in "Western Energy", she had no dialogue in that episode.
- She also had no dialogue in "Unhappy Campers" despite appearing at the end of the episode.
- Loona has trypanophobia (fear of getting shots) as seen in the episode "Western Energy".
- She is confirmed to be bisexual, [2]similar to her voice actress Erica Lindbeck.
- When Loona and Blitzo met, she was a month away from being "aged out". While this is implied to mean she would be released and abandoned, some fans have suggested, due to the facility being both an orphanage and pound, that it might mean being euthanized.
- This could explain her trypanophobia as she could have witnessed other hellhounds getting euthanized by way of lethal injection.
- In the episode "Spring Broken", Loona was supposed to have a romantic relationship with Vortex until she was intervened by Blitzo. Fortunately, this has changed a lot since the events of "Queen Bee", although Loona became friends with Vortex, she knew that Vortex is Beezelbub's boyfriend and not Loona's love interest.
External Links[]
- Loona on the Hazbin Hotel Wiki.
