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Malva is minor antagonist in the video games Pokémon X and Pokémon Y, the secondary antagonist of Pokemon Adventures X and Y. Malva is a news reporter, a self-proclaimed Holo Caster star, and the Fire-type using member of Kalos' Elite Four. She is also a former member of Team Flare, where she seems to be at least Admin-ranked, and rigorously defends their actions. She has a bad temper and expresses hatred for Calem/Serena, talking down on the defeat of Team Flare, and even threatening to kill him/her.
In Japanese, she was voiced by Akeno Watanabe in both the anime and in the Mega Evolution specials, as well as Marina Inoue in Pokémon Generations. In English, she was voiced by Samara Nayemi in both the anime and in the Mega Evolution specials, as well as Kira Buckland in Pokémon Generations.
Malva is first seen announcing a news bulletin at the Poké Ball Factory, discussing Team Flare's invasion of the factory without giving away their names.
After the player character defeats the Elite Four, Malva forces the player to fight her at the hotel in Lumiose City. Once she is defeated, she reveals that she had left Team Flare because she disagreed with Xerosic about creating the Expansion Suit and its use on a child. Malva agrees to help and then directs the player to where Xerosic is hiding so he can be turned in.
Despite Malva's involvement with Team Flare, there is no indication that Diantha or the other Elite Four members were aware that she was a member.
- Malva is the first member of the Elite Four to be a member of a villainous team in the games.