Marshal Woolly Bill Hitchcock is the main antagonist of Disney's 1979 live action film The Apple Dumpling Gang Rides Again. He is a pompous marshal who has developed a personal vendetta toward Amos and Theodore after they accidentally humiliated and injured him.
After Wes and Frank rob the Junction City bank, Hitchcock enters the bank and mistakenly suspects Amos and Theodore as the culprits. After accidentally wounding Hitchcock, the innocent twosome flee. Recalling that they described themselves as the Apple Dumpling Gang, the town photographer shows Hitchcock the picture he took of Amos, Theodore and their donkey, which Tough Kate identifies as the same animal she saw hauling bags of loot. While the pair hide in a barn, Clarise comes in with the money still strapped to her saddle. In order to clear their names, Theodore devises a plan to abandon Clarise, since she was spotted assisting in the robbery, and to give back the money, but in the process of executing the plan, Hitchcock is injured again because of Theodore's clumsy, yet well-meaning scheme. Although the stolen money is returned, Hitchcock vows to seek vengeance on the duo. To track them down, he follows the trail of their loyal donkey Clarise.
During the middle of the night, Jeff attempts to investigate evidence about the raids, but while sneaking away with an Indian arrow, he is caught and locked up in the fort's jail by Ravencroft. At the engagement party, the pair are carrying a punch bowl when Hitchcock unexpectedly arrives, accompanied by Clarise. In the resulting chaos, a lantern is knocked over, starting a fire. Inadvertently, the pair cause the flame to spread throughout the fort, burning most of the buildings to the ground. In the aftermath, they are court-martialed and sentenced to 30 years of hard labor at a military prison. Because of the incident, Ravencroft would replace the Major as commander of Fort Concho.
After the pair are transferred to the military prison, they learn that the real boss of the place is a robber named Big Mac. Sometime later, they stumble upon Mac's hideout underneath the prison and overhear a plan to rob a train carrying army payroll. Impressed by the duo's unorthodox shooting skills, Mac recruits them for the upcoming heist, ordering them to meet at the Variety Saloon in Buffalo Springs by noon. Theodore and Amos pretend to cooperate; yet they have no interest in associating with the gang. Once in town, they seek protective custody from the local sheriff, but the only law enforcement officer close at hand is Hitchcock. As the noon rendezvous nears, Amos and Theodore disguise themselves as dancehall girls to avoid Mac and his gang. During their act, Clarise the donkey comes into the saloon, and Amos and Theodore escape with her through the back door, derailing Hitchcock on the way.
Meanwhile, knowing that the army payroll is on board, Jeff jumps on top of the moving train in the hope of catching the army supply thieves. Further along the route, Mac stands by to receive the loot, along with the secret informer from Fort Concho, Ravencroft, who has been profiting from the army raids by providing classified information on key shipments. On board the train, three of Mac's men take control of the guarded compartment containing the army payroll. Suddenly, Indians ambush the train and bring it to a stop. Nearby, they also corner Mac and Ravencroft. With the train, passengers and gang surrounded, the Indian chief explains that he is not interested in the money onboard, only the squaw blankets worn by Amos and Theodore. Calling it a "dirty white man's trick", the Indian complains that the donkey they traded ran away. When Mac's gang pulls off the blankets, everyone laughs at Amos and Theodore dressed as dancehall girls. Watching from the top of a train car, Jeff witnesses Ravencroft's alliance with Mac and announces that he and his outlaw friends are under arrest. Before Mac's gang is able to respond, Amos and Theodore manage to detain them at gunpoint. Later, after receiving an honorable discharge, Amos and Theodore ride home on Clarise while reading in the local gazette how the real bank robbers of the Junction City burglary were caught, thus clearing the name of the Apple Dumpling Gang.