Villains Wiki

Hi. This is Thesecret1070. I am an admin of this site. Edit as much as you wish, but one little thing... If you are going to edit a lot, then make yourself a user and login. Other than that, enjoy Villains Wiki!!!

READ MORE

Villains Wiki
Advertisement
Warning.gif
Scarfaceinthefall.jpg
This article's content is marked as Mature
The page Mature contains mature content that may include coarse language, sexual references, and/or graphic violent images which may be disturbing to some. Mature pages are recommended for those who are 18 years of age and older.

If you are 18 years or older or are comfortable with graphic material, you are free to view this page. Otherwise, you should close this page and view another page.

Villain Overview

Moloch is a creature known more for his strength than his intellect.
~ Moloch's Bio Card.

Moloch is an Oni from the Netherrealm and a villain from the Mortal Kombat series of fighting games. He is a major antagonist and sub-boss of Mortal Kombat: Deadly Alliance.

Biography

Original Timeline

Moloch was the companion of Drahmin, another Oni who resided in the cursed Netherrealm. The two met Quan Chi, who made them a deal, he would bring them with him when he escaped Netherrealm, if they protected him from the ninja specter, Scorpion. They agreed to this and beat down the specter if he ever attempted to attack the sorcerer. But as they were fighting Scorpion at one point, Quan Chi escaped without them, leaving them eager for vengeance. Moloch and Drahmin followed him into the portal, but ended up in another area of Outworld and encountered Cyrax, fleeing from his bombs. They took refuge in the fortress, devouring anyone who came near them and eventually were recruited by Shang Tsung. They were hidden in his palace as an insurance policy in case Quan Chi turned against him. Eventually Moloch and Drahmin escaped where they were held and encountered by Scorpion, ironically protecting Quan Chi after they defeated him and tossed him into the Soulnado.

In his ending in Mortal Kombat Armageddon, Moloch absorbed Blaze's power and became a destroyer of worlds. He destroyed the pyramid, along with Edenia, reducing it to a barren wasteland. However Moloch was trapped in the realm after he destroyed the portal that would let him escape, leaving him a victim of his destructive rage.

Current Timeline

Mortal Kombat X Comics

Mortal Kombat X

Even though Moloch was killed by Kitana in the Mortal Kombat X comics, his head is seen being carried by Quan Chi during one of his intros.

Mortal Kombat 11

Moloch from another timeline can be found dead in Goro's layer. Like many characters found in the DLC called the Krypt Moloch's was taken by Shang Tsung.

Other Media

Mortal Kombat Legends: Scorpion's Revenge

A character that looks a lot like Moloch appears in Mortal Kombat Legends: Scorpion's Revenge as a minor antagonist. He is first seen torturing Hanzo Hasashi in the Netherrealm, but Hanzo bites his right ear off in which Moloch's lava-like blood melts the chains, freeing him. Hanzo then fights Moloch in which he overpowers the Oni by breaking his right knee. Hanzo then gets one of Moloch's swords, jumps up and knees Moloch in the jaw before slicing him in half.

Personality

Moloch is a cruel Oni that takes delight in the suffering of others (especially if he was the one that caused it). His only known ally is Drahmin (whose personality is as twisted as his own). Moloch appears to accept offers that'll benefit him, such as freedom from the NetherRealm, yet at the same time, will hunt down those whom reneg on said promise (like what Quan Chi ends up doing). He also had a taste for mortal flesh and upon being transported to Outworld, he and Drahmin viciously attacked any unfortunate soul that would cross their paths.

In Mortal Kombat Armageddon, when Moloch was seeking the power of Blaze like all the other fighters. Most of the kombatants wanted the power to various reasons: Some wanted the power become champion or become the best fighter, some sought to steal the other fighters powers, others at the very least wanted the power to wipe out the forces of darkness/light forever. Moloch only wished to use the power to become a destroyer of worlds. However his rage and new power would not only be a danger to others, but also to himself.

Powers and Abilities

Moloch possesses superhuman strength and always carries a ball and chain, which he uses to beat his opponents by generating shockwaves and sending a fireball at his opponents. Moloch's bulky frame has its advantages, allowing him to throw or slam his opponents. His physique allows him immunity to grapple and can resist ranged attacks (forcing the player to fight him up close).

In Deadly Alliance, Moloch (working with Drahmin) was able to fight and defeat a skilled fighter like Scorpion with considerable ease.

Relations

Allies

Enemies

  • Special Forces
  • Fujin
  • Raiden
  • Sonya Blade
  • Scorpion
  • Sub-Zero
  • Johnny Cage
  • Jax Briggs
  • Kenshi Takahashi

Trivia

  • Moloch makes a brief cameo in Mortal Kombat Deception where he tells the player to go find Drahmin to tell him that they should feed on the remains of a nearby loser.
  • When Moloch is standing up, he is the tallest character in the games.
  • Moloch is the name of a god or a kind of sacrifice associated with fire.
  • Moloch size is reduced in Mortal Kombat: Armageddon, and is susceptible to death traps.
  • Moloch makes a cameo appearance in Johnny Cage's ending in Mortal Kombat: Deadly Alliance.
  • Despite having a similar resentment for Quan Chi (much like Scorpion), both himself and Drahmin ironically protected Quan Chi from Scorpion in the ninja's ending in Mortal Kombat: Deadly Alliance.
  • In Mortal Kombat Legends: Scorpion's Revenge, he is credited as the Demon Torturer.

Navigation

           Kombat2.png MortalKombat.png Villains Kombat2.png

Main Villains
Blaze | Daegon | Dark Kahn | Havik | Kronika | Onaga | One Being | Quan Chi | Shang Tsung | Shao Kahn | Shinnok

Secondary Villains
Cetrion | D'Vorah | Geras | Goro | Kintaro | Lex Luthor | Noob Saibot | Sindel

Other Villains
Baraka | Chameleon | Cyrax | Drahmin | Ermac | Erron Black | Frost | Hotaru | Hsu Hao | Jade | Jarek | Kabal | Kano | Kira | Kobra | Kollector | Mavado | Mileena | Moloch | Motaro | Rain | Reiko | Reptile | Scorpion | Sektor | Sheeva | Skarlet | Smoke | Tanya | Tremor | Triborg

Undead Villains
Jade | Kabal | Kitana | Kung Lao | Kurtis Stryker | Liu Kang | Nightwolf | Sindel | Smoke

Guest Star Villains
Alien | Catwoman | Darkseid | Deathstroke | Freddy Krueger | Jason Voorhees | John Rambo | Joker | Kratos | Leatherface | Predator | Terminator

Non Playable Villains
Forrest Fox | Jataaka | Kia | Lin Kuei Grandmaster | Lucifer | Malebolgia | No Face | Oni Warlord | Rojack | Ruutuu

Evil Races
Centaurians | Demons | Dragons | Hellspawn | Kytinn | Oni | Shokan | Tarkata | Tormentors | Wraiths | Zombies

Evil Organizations
Army of Darkness | Black Dragon Clan | Brotherhood of Shadow | Cyber Ninjas | Dragon King's Army | Festival of Death | Forces of Darkness | Kahn Guards | Masked Guards | Red Dragon Clan | Shaakans | Shadow Assassins | Shadow Priests | Tekunin

Movies
Mortal Kombat: The Journey Begins (1995): Shang Tsung | Goro
Mortal Kombat (1995): Shang Tsung | Kano | Goro | Sub-Zero | Scorpion | Reptile | Shao Kahn
Mortal Kombat: Annihilation: Shao Kahn | Sindel | Shinnok | Mileena | Motaro | Sheeva | Ermac | Jade | Baraka | Cyrax | Smoke | Scorpion | Noob Saibot | Reptile | Rain
Mortal Kombat: Rebirth: Shang Tsung | Sub-Zero | Reptile | Baraka
Mortal Kombat: Legacy: Gadsen | Liu Kang
Mortal Kombat Legends: Scorpion's Revenge: Scorpion | Quan Chi | Shang Tsung | Goro | Shao Kahn | Kano | Baraka | Reptile | Moloch | Motaro | One Being
Mortal Kombat (2021): Shang Tsung | Sub-Zero | Mileena | Reiko | Kano | Kabal | Goro | Reptile | Nitara
Mortal Kombat Legends: Battle of the Realms: Shao Kahn | Shinnok | Shang Tsung | One Being | Scorpion | Lin Kuei Grandmaster | Sektor | Cyrax | Mileena | Smoke | Reiko | Kintaro | Jade | D'Vorah

Shows
Mortal Kombat: Defenders of the Realm: Hideyoshi | Komodai | Oniro | Ruby | Zaggot | Zara | Zenkaro
Mortal Kombat: Conquest: Bannak | Baron Reyland | Cilene | Jola | Kebral | Kiri and Ankha | Noob Saibot | Queen Kreeya | Peron | Qali | Scorpion | Siann, Mika and Sora | Sub-Zero | Vorpax

           WBLogo.png Villains

Animated Features
Meowrice | Meowrice's Henchmen | Smaug | Gollum | Sauron | Witch-king of Angmar | Mouse King | Mouse Queen | Joker | Phantasm | Salvatore Valestra | Arthur Reeves | Chuckie Sol | Buzz Bronski | Grundel Toad | Berkeley Beetle | Mr. Mole | Mrs. Toad | Ms. Fieldmouse | Queen Gnorga | King Llort | Mr. Swackhammer | Monstars | Darla Dimple | Max | Mrs. Prysselius | Thunder Karlsson and Bloom | Ruber | Griffin | Ruber's Minions | Bladebeak | Eric Cartman | Saddam Hussein | Sheila Broflovski | Satan | Mr. Garrison | Chef | Randy Marsh | Shelly Marsh | Gerald Broflovski | Kent Mansley | Kralahome | Master Little | King Salazar | The Jokerz (Dee Dee Twins, Chucko & Woof) | Count Grisham | Cheswick | Thrax | Mayor Phlegmming | Thrax's Henchmen | Mojo Jojo | Gangreen Gang | Mr. Chairman | Bob Smith | Robo Dog | Anubis | Seto Kaiba | Dark Yugi | Pegasus J. Crawford | Mokuba Kaiba | Marik Ishtar | Ebenezer Scrooge Puppet | Barkis Bittern | Maudeline Everglot | Finis Everglot | Stan Beals | Wasps | Noah the Elder | Leopard Seal | Aguila | Stone Generals (Gato, Mono & Serpiente) | Karai | Foot Clan | Eddy's Brother | Kanker Sisters | Kevin | Sarah | Surtr | Nyra | Kludd | Allomere | Jatt and Jutt | Pure Ones | Lord Business | Super Secret Police (Bad Cop & Sheriff Not-A-Robot) | Duplo Aliens | Mr. Ross | Future Mordecai | Rigby | Benson Dunwoody | Muscle Man | Hunter | Pigeon Toady | Wolf Pack | Penguins | Joker (Lego) | Harley Quinn (Lego) | Phantom Zone Criminals | Catwoman (Lego) | Poison Ivy (Lego) | Two-Face (Lego) | Count Dracula | Imhotep | Lord Garmadon | Slade (Teen Titans Go!) | Balloon Man (Teen Titans Go!) | Lex Luthor (Teen Titans Go!) | Stonekeeper | Rex Dangervest | Velociraptors (Lego) | Foot Clan (Shredder) | League of Assassins (Ra's al Ghul (Batman vs. TMNT), Ubu (Batman vs. TMNT) & Talia al Ghul (Batman vs. TMNT)) | Joker (Batman vs. TMNT) | Harley Quinn (Batman vs. TMNT) | Scarecrow (Batman vs. TMNT) | Mr. Freeze (Batman vs. TMNT) | Poison Ivy (Batman vs. TMNT) | Bane (Batman vs. TMNT) | Two-Face (Batman vs. TMNT) | Penguin (Batman vs. TMNT) | Hexagon (Trigon (TTG) & Trigon (Original)) | Spinel | Pink Diamond | Scorpion | Quan Chi | Shang Tsung | Goro | Shao Kahn | Kano | Baraka | Reptile | Moloch | Motaro | Dick Dastardly (2020) | Muttley (2020) | Rotten Robots | Dusty | Cerberus | Terrance Mendoza | Butch | Al-G Rhythm | Pete | Goon Squad | Katz | Le Quack | Eustace Bagge

Live-Action Films
Prince John | Sir Guy of Gisbourne | High Sheriff of Nottingham | Dickon Malbete | Bishop of the Black Canons | Kasper Gutman | Joel Cairo | Major Heinrich Strasser | Signor Ugarte | Signor Ferrari | Rhedosaurus | Giant Carpenter Ants | Scorpio | Jack Torrance | Hotel Caretaker | Lorraine Massey | Overlook Hotel | Roy Batty | Pris Stratton | Leon Kowalski | Zhora Salome | Socs (Bob Sheldon, Randy Adderson, Paul Holden & David) | Mrs. Cade | Scut Farkus | Grover Dill | Stripe | Ruby Deagle | Gremlins | Mama Fratelli | Jake Fratelli | Francis Fratelli | Mr. Perkins | Troy Perkins | Sam & Sid Sleaze | Francis Buxton | Albert | Audrey II | Orin Scrivello | Gunnery Sergeant Hartman | Private Gomer Pyle | Door Gunner | Mr. Igoe | Max | David | Sergeant Nagata | Beetlejuice | Sandworms | The Joker | Bob the Goon | Alicia Hunt | Carl Grissom | Max Eckhardt | Vinnie Ricorso | Joe Chill | Witches (Grand High Witch, Susan Irvine, Nicola Cuttle, Pamela, Lois Leffour, Mildred, Elizabeth, Henrietta, Jacqueline & Beatrice) | Brain Gremlin | Daffy | George | Greta | Lenny | Secretary Gremlin | Bat Gremlin | Electric Gremlin | Cushing Catheter | Jimmy Conway | Tommy DeVito | Paul Cicero | Henry Hill | Billy Batts | Sheriff George of Nottingham | Guy of Gisbourne | Mortianna | Bishop of Hereford | Funekei Yoshida | Sato | Tanaka | Muto | Ito | Hardboy | Hagata | Heather Evans | Penguin | Max Shreck | Catwoman | Red Triangle Circus Gang | Charles Rane | Sabrina Ritchie | Forget | Vincent | Matthew | William Strannix | Peter Krill | Daumer | William Foster | Nick the Neo-Nazi | Switchblade Sam | Pod People | Dial | Dr. Charles Nichols | Simon Phoenix | Raymond Cocteau | Frederick Sykes | Ray Finkle | Vinnie and Roc | Lawrence Van Dough | Ferguson | HAL 9000 | Lestat | Armand | Santiago | John Milner | Bill Wilcox | Ilya Pavel Kazak | Rosa | Leonid Volkov | Zhukov | Stefan | Emilio Juantorena | Navigator | Codebreaker | Baker | Clarice Kensington | Miss Minchin | Riddler | Two-Face | Sugar | Spice | NygmaTech (Frogmen) | Neon Gang | Salvatore Maroni | Travis Dane | Marcus Penn | Miguel Bain | Vincent Cadby | Neil McCauley | Waingro | Roger van Zant | Jonas Miller | Daniel Harper | Robert Deguerin | Mr. Swackhammer | Monstars | Martians (Martian Leader, Martian Ambassador & Martian Girl) | John Wesley | Wesley's Whalers | Poison Ivy | Mr. Freeze | Bane | Jason Woodrue | John Milton | Christabella Andreoli | Lloyd Gettys | Grant Frost | Agent Smith | Cypher Reagan | Agents (Agent Jones, Agent Brown & Agent Johnson) | Susan McCallister | Jim Whitlock | Mako Sharks | William Wharton | Percy Wetmore | Jeremy Melton | Mr. Tinkles | Thrax | Mayor Phlegmming | Thrax's Henchmen | Alonzo Harris | Roger | Lord Voldemort | Quirinus Quirrell | Draco Malfoy | Severus Snape | Mountain Troll | Burke Bennett | Frank Stokes | Merv Green | Buggy Ding Dong | Parade of Hope | Rainbow Randolph | Scrappy-Doo | N' Goo Tuana | Zarkos | Demons | Luna Ghost | Akasha | Spiders (Consuela & Tank) | Mayor Wade | Alistair Pratt | Lucius Malfoy | Basilisk | Gilderoy Lockhart | Acromantula (Aragog & Acromantula Colony) | Mr. Gray | Byrus | T-X | T-1 | Skynet | Mr. Chairman | Bob Smith | Robo Dog | Jonathan Jacobo | Peter Pettigrew | Dementors | Marge Dursley | Clara Dalrymple | Sir Trenton | Trenton's Pride | Guy of Lusignan | Raynald of Châtillon | Ra's al Ghul | Scarecrow | Carmine Falcone | League of Shadows (Decoy of Ra's al Ghul) | Victor Zsasz | Joe Chill | Arthur Slugworth | Barty Crouch Jr. | Nagini | Bellatrix Lestrange | V | Adam Sutler | Lewis Prothero | Norsefire | Peter Creedy | Anthony Lilliman | Light Yagami | Lex Luthor | Stan Beals | German Drinking Team | Sister Summersisle | Frank Costello | Arnold French | Colin Sullivan | Captain Vidal | Colonel Coetzee | Captain Poison | Oliver Potter | Zodiac Killer | Arthur Leigh Allen | Xerxes | Dolores Umbridge | Sam | Steven Wilkins | Mr. Kreeg | Laurie | Macy | Alpha Male | Darkseekers | Sweeney Todd | Nellie Lovett | Judge Turpin | Beadle Bamford | Jonas Fogg | Adolfo Pirelli | Agent 23 | Siegfried | Dalip | T-RIP | Serena Kogan | Joker | Two-Face | Sal Maroni | Gambol | Joker's Thugs | Principal Deedle | Ezekial Gallows | Prudence Prufrock | Lord Henry Blackwood | Lord Coward | Esther Coleman | Decoy Queen | Mr. Black | Rolf Woods | Kitty Galore | Paws | Mayor Brown | Chief of Staff | Carnegie | Wanda Grubwort | Lake Monster | Mal Cobb | Blue Jones | Angelique Bouchard | Dr. Julia Hoffman | Bane | Talia al Ghul | Barsad | Catwoman | John Daggett | Hades (Clash of the Titans) | Kraken (Clash of the Titans) | Acrisius | Medusa (Clash of the Titans) | Prokopion | Charon (Clash of the Titans) | Kronos (Wrath of the Titans) | Ares (Wrath of the Titans) | Cyclopes (Wrath of the Titans) | Minotaur (Wrath of the Titans) | Makhai | Azog | Smaug | Witch-king of Angmar | Sauron | Gollum | Tom Buchanan | Jay Gatsby | Myrtle Wilson | George Wilson | Daisy Buchanan | General Fallon | Giants (Jack the Giant Slayer) | Lord Roderick | Wickie | Precursors | Kaiju (Trespasser, Knifehead, Mutavore, Otachi, Leatherback, Raiju, Scunner & Slattern) | Bathsheba Sherman | Annabelle the Doll | Artemisia | M.U.T.O. | Disciples of the Ram (Annabelle Higgins & Thin Man) | Dr. Mann | Tyler Harne | Deputy Stack | Emilio | Victoria Vinciguerra | Valak | Léon Rom | Lamar Blackburn | Braxton | Gellert Grindelwald | Credence Barebone | New Salem Philanthropic Society (Mary Lou Barebone) | Skullcrawlers (Skull Devil) | Preston Packard | Niander Wallace | Luv | It | Bowers Gang (Henry Bowers, Patrick Hockstetter, Belch Huggins & Vic Criss) | Alvin Marsh | Butch Bowers | Leonard Dekkom | Duncan Taylor | Mathias Vogel | Ana Miller | Nolan Sorrento | Innovative Online Industries (I-R0k, F’Nale Zandor & Sixers) | Claire Wyden | Brett Wyden | George, Ralph and Lizzie | Jack Morris | Shere Khan | Tabaqui | Howard Clifford | Ditto | Sebastian | Ann Laurent | King Ghidorah | Rodan | Alan Jonah | Asher Jonah | Emma Russell | The Banana Splits (Fleegle, Drooper, Snorky & Bingo) | Poppy | Karl | Leo | Cry Baby | Kelly | The Principal | The Biology Teacher | Webby Garton | Steven Dubay | Chris Unwin | Tom Rogan | Arthur Fleck | Penny Fleck | Randall | Clowns (Clown & Ambulance Clown) | Wall Street Three | Penny Fleck's Boyfriend | Rose the Hat | The True Knot | Andrei Sator | Priya Singh | Zelda | Consuella | Esmerelda | Saoirse | Terrance Mendoza | Butch | Mechagodzilla | Apex Cybernetics (Walter Simmons, Ren Serizawa & Maia Simmons) | Shang Tsung | Sub-Zero | Mileena | Reiko | Kano | Kabal | Goro | Reptile | Nitara | Shao Kahn | Al-G Rhythm | Pete | Goon Squad | Baron Vladimir Harkonnen | Count Glossu Rabban | Gabriel | The Analyst | Riddler | Penguin | Carmine Falcone | Joker

Animated Television
The Grinch | Cousin Mel | I.M. Slime | Snow Miser | Heat Miser | General Parvo | Werewolves | North Wind | Hervnick Z. Snerz | Goat | Yes-Man | The Dooka of Yookia | The Dookess of Zookia | Philip Trousers | Marilyn Blouse

Video Games
Sauron (Shadow of Mordor) | Black Hand of Sauron | Celebrimbor | Tower of Sauron | Hammer of Sauron | Children of Arkham (Vicki Vale, Oswald Cobblepot & Blockbuster) | Catwoman | Harvey Dent | Falcone Crime Family | Joe Chill | Victor Zsasz | Mr. & Mrs. Vale | Gotham Criminal Triumvirate (Carmine Falcone, Thomas Wayne & Hamilton Hill) | The Pact (Riddler, Harley Quinn, Bane, Mr. Freeze, John Doe & Eli Knable) | The Agency (Amanda Waller & Roger Harrison) | Rumi Mori | Willy Deever | S.A.N.C.T.U.S. | Zog the Eternal | Brûz the Chopper

Shorts
Daffy Duck | Sylvester | Tasmanian Devil | Wile E. Coyote | Elmer Fudd | Yosemite Sam | Marvin the Martian | Instant Martians | Gossamer | Tom | Jerry | Spike | Butch

Music
Crazy Taxi Driver | Cry Baby | Big Bad Wolf | Mr. Potato Head

See Also
Adventure Time Villains | Amblin Entertainment Villains | Aquaman Villains | Archieverse Villains | Arkhamverse Villains | Arrowverse Villains | Batgirl Villains | Batman Villains | Batman Beyond Villains | Batwoman Villains | Ben 10 Villains | Birds of Prey Villains | Black Lightning Villains | Blue Beetle Villains | Blumhouse Productions Villains | Captain Planet Villains | Catwoman Villains | Cats & Dogs Villains | Cartoon Network Villains | Christopher Nolan Villains | Constantine: The Hellblazer Villains | Danmachi Villains | DC Animated Universe Villains | DC Animated Movie Universe Villains | DC Extended Universe Villains | DC Super Hero Girls Villains | DC's Legends of Tomorrow Villains | Doom Patrol Villains | Dune Villains | Eraser Villains | Flash Villains | Game of Thrones Villains | Gotham Villains | Green Arrow Villains | Green Lantern Villains | Gremlins Villains | Hanna-Barbera Cinematic Universe Villains | Harley Quinn Villains | Harry Potter Villains | Injustice Villains | Justice League Villains | Justice League Dark Villains | Justice Society Villains | Laika Villains | Legendary Entertainment Villains | Legion of Super-Heroes Villains | Lethal Weapons Villains | Loonatics Unleashed Villains | Looney Tunes Villains | Lucifer Villains | Mad Max Villains | Melanie Martinez Villains | Middle-Earth Villains | MonsterVerse Villains | Mortal Kombat Villains | New Line Cinema Villains | Pacific Rim Villains | Pokémon Villains | Powerpuff Girls Villains | Primal Villains | Regular Show Villains | Rick and Morty Villains | Robin Villains | Robot Chicken Villains | Rush Hour Villains | Samurai Jack Villains | Sesame Street Villains | Scooby-Doo Villains | SHAZAM Villains | Sherlock Holmes Villains | Smallville Villains | South Park Villains | Space Jam Villains | Static Shock Villains | Steel Villains | Stephen King Villains | Steven Universe Villains | SWAT Kats Villains | Supergirl Villains | Superman Villains | Swamp Thing Villains | Syfy Villains | Teen Titans Villains | Telltale Batman Villains | Terminator Villains | The Banana Splits Movie Villains | The Conjuring Villains | The Hangover Villains | The LEGO Movie Villains | The Matrix Villains | Tim Burton Villains | Tiny Toon Adventures Villains | Tom and Jerry Villains | TMNT Villains | Watchmen Villains | Wild Wild West Villains | Wonder Woman Villains | Xiaolin Showdown Villains | Yu-Gi-Oh! Villains | Young Justice Villains

Advertisement