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Momo is the main villain of the 2018-Urban-Legend named the same. Momo originates from the makeup artist known on Instagram as barbierena.
The story of Momo was founded on July 14th, 2018, when a YouTube user GloomyHouse uploaded a video named ''MOMO. In the video, a woman with a very disfigured face is seen, with huge eyes and mouth.
The video goes on to say that with a phone number you can get in contact on Whatsapp with a user named MOMO. Once the person gets in contact with Momo, she will start leaking all the personal data and information about the person.
Sometimes, Momo will start even sending very graphical images towards the people that contacted her.