Mona Javadi

Evil-doer
Full Name	Mona Javadi
Alias	None
Origin	Black Mirror (2023)
Occupation	CEO of Streamberry
Powers / Skills	Technological skills Coding PR management
Goals	Protect the quantum computer (failed) Create personalised TV shows based on people's real lives Increase user engagement
Crimes	Unfair use of one's likeness
Type of Villain	Misanthropic tech-giant CEO

“	Mona: The aim here is to launch unique, tailored content to each individual in our database, 800 million of them, created on the fly by our system. The most relatable content imaginable. Actually, there's one for you. I couldn't resist. This is actually real and will be available to stream from Friday. Fatima: Uh...why "awful"? Why is it all so negative? Mona: Yeah, no, that's a great question, Fatima. Um, we did try more affirmative content in the test cell, but we found that our subjects didn't buy it - it didn't chime with their neurotic view of themselves. What we found instead was when we focused on their more weak or selfish or craven moments, it confirmed their innermost fears and put them in a state of mesmerised horror - which really drives engagement. They literally can't look away.	„
	~ Mona explaining the background of the "Is Awful" series to Fatima, a journalist.

Mona Javadi is the main antagonist in the season six episode Joan is Awful of Black Mirror.

She is the CEO of Streamberry, a parody of Netflix.

She was portrayed by Leila Farzad.

Personality

Mona is an entrepreneurial woman who seeks to profit from the public's low self-esteem. She does not see the immorality behind this, and tries to spin her plan in an interview as humane and pioneering a new form of entertainment.

Physical appearance

Mona wears black glasses and pantsuits. She has black hair which she wears in a ponytail.

Biography

Background

Mona is the CEO of Streamberry. At some point, she became in posession of a quantum computer, which allows AI generations of real people's daily lives. Mona's goal is to use the computer against her users' wills to create AI generated versions of everyone's lives.

Black Mirror

After Joan and Salma Hayek enter the Streamberry headquarters, they overhear Mona give an interview with journalist Fatima Klaas. Mona reveals that she used Joan as a prototype for her new plans to provide personalised entertainment because she is an extremely average person. When asked why the show uses the phrase "awful", Mona reveals all studies indicated higher levels of engagement when viewers are fed critical messages, rather than positive ones of their self-esteem. In effect, this causes the viewer to be transfixed and reliant on the entertainment, as with higher self-esteem they are less engaged and productive elsewhere in their lives.

After Salma Hayek and Joan discover the computer, they try find a way to destroy it. Mona arrives and begs the pair to stop as doing so will kill everyone they know. Joan realises that the real Joan has already decided to smash the computer, and does so impulsively, killing Mona and everyone in Fake Joan's world.