Hitoshi Hanamura, also known as Neon, is a minor antagonist of Digimon Data Squad as he only appears in episode 8, The Singer's Secret.
He is voiced by Yuri Lowenthal, who also voiced Sasuke Uchiha.
Hitoshi is a childhood friend of Yoshino Fujieda. He was often ridiculed by his peers for his weight.
Years later, they were reunited when he becomes a well-known pop singer under the alias "Neon Hanamura". He rose to popularity which attracted the attention of DATS, the organization, unknown to him, Yoshino is working for, making Miki and Megumi jealous. Unknown to her, he is secretly using a Digimon named Keramon to manipulate digital information to widen the audience of his music, as well as manipulating statistics for downloads and rankings of his songs.
Yoshino went undercover and began a relationship with him, due to her suspicions on having a Digimon to manipulate his fame. Neon felt betrayed when he discovered her employment for DATS, breaking her trust. He introduces Keramon to Yoshino and Laylamon, and they try to arrest Neon for the fraud he is, but were seized by Keramon. Marcus, Agumon, Thomas, and Gaomon burst into the fray. Marcus punches Neon, stating that his career was a lie and nothing but a phony. If that wasn't enough, a photographer took a picture of what happened, exposing his true colors. Enraged that his cover was blown, Neon's anxiety of being exposed led Keramon digivolving into Chrysalimon.
After Chrysalimon is destroyed, Neon witnessed Yoshino erased a photographer's memory of the events. Realizing that she has to erase his memory as part of DATS policy including the times they shared together, he easily accepts his fate, although he has a regretful look on his face. It is presumed Neon was arrested for his crimes.
Neon made a cameo appearence in the final episode, A Final Farewell.
- Neon shares his last name with Yosuke Hanamura from Persona 4. They are both voiced by Yuri Lowenthal.
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Digimon Data Squad
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Digimon Universe: Appli Monsters