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Behold... the Coagula!
~ Roman Armitage, founder of the Order of the Coagula.
The Order of the Coagula is a secretive cult group of prospective and wealthy Caucasian buyers and a villainous faction in the 2017 horror/thriller film Get Out. Founded by Roman Armitage somewhere around the 1930s or 1940s and headed by the Armitage Family themselves, members of this unusual secret society seek out, kidnap, brainwash, and finally "trade places" with healthy and youthful Afro-Americans via [partial] "transmutation" which is to implant the brains of the members, their old relatives and friends, into the bodies of the far younger and fitter black people. This group consists of about 20 people.
The Order was founded by Roman after he lost the 1936 Olympics to the famous Jesse Owens. Unable to take his loss seriously, Roman pathetically developed a hatred towards (and obsession with) black people and perfected a process - kidnapping black people in order to brainwash them and to implant the brains of old relatives and friends into the bodies of the far younger and fitter black people. As Roman and his wife Marianne grew old, their son Dean (taking over as the new leader of the Order) and his wife Missy used two black persons named Walter and Georgina as new vessels for the dying Roman and Marianne (with the help from Dean and Missy's daughter Rose). Dean even got his son Jeremy to kidnap a black man named Andre Hayworth as a new vessel for an old friend named Logan King.
As Rose brought in her boyfriend Chris Washington to her family's estate for a visit, the other members took delight of seeing another black person in their grounds for their own selfish means (with the exception of Jim Hudson, who takes a genuine interest towards Chris for his excellent photography skills).
Later on, Dean is hosting up a silent auction with a picture of Chris on display, and Jim places the winning bid, much to surprise of the Armitage family and the rest of the members. Following the capture of Chris (who is strapped to a chair in the Armitages' basement), Jim appeared on a TV set and calmly explained the Order's true intentions of achieving psuedo-immortality (even Rose was involved with it all the time). Jim also confessed that he intends to take control of Chris' body, but only to gain eyesight rather than immortality due to him being blind; even assuring to Chris that it was nothing personal against him as Jim secretly disapproves of the Order's racist beliefs.
However, Chris managed to escape by plugging his ears from Missy's hypnosis and finished off Dean, Missy and Jeremy to their deaths while Jim ends up being burned to death. Following Marianne's death by a car crash, Rose and Roman attempted to finish off Chris, but the latter uses his camera phone to free Walter from Roman's control, allowing Walter to fatally shoot Rose in the stomach before shooting himself in the head to kill Roman. Chris then escapes with the help from his arriving friend Rod, and Rose can only watch them drive away as she dies succumbing to her injuries, ending the Order's insidious plans once and for all.
It is unknown what happened to other members of the Order of the Coagula following the deaths of Jim and the Armitage family, though it can be implied that they are upset and furious over the losses of their desires. Also, presumably with Chris's escape, the Order of the Coagula and the Armitage Family's actions are now exposed to the public and all the Order's members are going to be arrested for their crimes.
Armitage Family - Dissolved
Roman Armitage (shot on the head by Walter)
Marianne Armitage (killed by a car crash)
Dean Armitage (stabbed in the neck by Chris)
Missy Armitage (stabbed in the face by Chris)
Jeremy Armitage (stomped to death by Chris)
Rose Armitage (shot in the stomach by Walter, strangled by Chris before hand)
Jim Hudson (burned to death)
The Order of the Coagula
"Behold the Coagula!"
The Order of the Coagula
In the movie, at the end of the initial video shown to Chris Washington when he is being strapped to a brown leather sofa chair in the basement at the Armitage estate, Rose’s grandfather Roman says “Behold the Coagula”, and then it is shown at the bottom right of the screen a blue font with a small circular insignia (a chalice or a goblet within a large blue circle).