|“||Well, I was and still am a Serpent. They put me through college. Law school.||„|
|~ Penny Peabody to Jughead Jones.|
|“||Blood for blood. An eye for an eye. I want back in with the Serpents and him kicked out. Oh yeah, one last thing. I want his tattoo carved off, and I wanna do it myself with a dirty knife.||„|
|~ Penny to FP.|
Penny Peabody is a supporting antagonist in the second and third seasons of the CW series Riverdale. She is a lawyer affiliated with the Southside Serpents gang. She becomes the lawyer for the Jones family after F.P. Jones is brought up on criminal charges and facing jail-time.
She was portrayed by Brit Morgan.
Penny Peabody's exact early life is not known, but she was apparently a member of the Southside Serpents, who, in her own words, put her through College and law-school. As such she retains her loyalty to them, and gets payment from them in the form of "favors" rather than cash payouts.
After F.P. Jones is brought up on charges of conspiracy and tampering with evidence in a criminal investigation, he is threatened with jail-time if he does not name names. F.P. refuses to do so, and is thusly incarcerated. Not long after, Jughead desperately goes to Penny Beabody for legal help, which she provides, but she warns Jughead Jones that she will be expecting a favor from him one day in return, the first sign of her not being on the up and up.
Sure enough, Penny later contacts Jughead to call in her favor, also informing him that, after Jughead's father was jumped in the prison shower by vengeful Ghoulies, he is badly hurt and hospitalized. Penny has Jughead transport a crate containing an unknown substance, assuring Jughead that the job is reasonable and that it is a one-time deal. However, when Jughead and Archie transport the crate to the location Penny directed them to successfully, they discover that it is actually a crate of drugs, and that the warehouse in Greendale is the sight of a drug deal. Worse for Jughead, is that Penny has apparently told her partners that Jughead will be her regular delivery-boy from here on out. In other words, it is not a "one time deal". Checking up on his father in prison, Jughead then discovers yet one more piece of bad news: that his father was never jumped or beaten or hospitalized, meaning that Penny lied to him and tricked him into delivering the drugs under false pretenses. He angrily confronts her about this, but she reveals that she has footage of him and Archie transporting the drug crate, and warns him that if he fails to comply with her going forwards, she will send the footage to the police, essentially putting Jughead in her pocket indefinitely.
However, after Jughead alerts his father to Penny's blackmailing him, the latter not only resolves to remain with the Serpents, but Jughead later rallies the younger Serpents to kidnap Penny and take off her Serpent tattoo, symbolically stripping her of her membership within the gang.
Because of the two week eviction notice given by Sherriff Keller and Mayor McCoy, she returns to Riverdale. Unfortunately for Jughead, Penny returns to the Whyte Wyrm and informs FP of his son's actions against her. But despite his discretions, Penny was willing to help stop the eviction only if Jughead was kicked out of the Southside Serpents and her membership back. However, her last demand was that she carves off his tattoo with a knife, as Jughead did to her.
Near the end of Season 2, Penny returns once again to Riverdale. This time, she calls Jughead and sarcastically said that Riverdale burning to the ground is tragic. She then suggests they discuss it at his hangout by the docks. He is once again blackmailed into showing up, at the cost of Toni Topaz's well-being. Despite being told to come alone, Jughead brought along Cheryl Blossom, who was armed with a bow and arrow. She then forces him and the Serpents to leave Riverdale or there will be a showdown at dawn with the Ghoulies. In the end of the Season 2 finale, she was hired by Hiram Lodge along with Penelope Blossom, Claudius Blossom, Sheriff Minetta and Malachai into an alliance where their main goal is to break up the quartet consisting of Archie Andrews, Betty Cooper, Veronica Lodge and Jughead Jones apart, thus making them more vulnerable.
In the start of Season 3, Penny and the Ghoulies set up a trap for Jughead and the Southside Serpents by stealing their dog named Hot Dog. Despite their plan succeeding, she calls Jughead out for sending spies he's been deploying all summer long, in order to get into their business. Penny then threatens Jughead to give up unless he wants to continue on with riot night, which resulted in him nearly being killed in the process. She then contemplates on going after Betty who recently joined the Serpents, which in turn made Jughead give up his jacket to prevent the Ghoulies from going after the Northside. As Malachai approaches Jughead, Cheryl shoots him with an arrow on his shoulder. When Penny orders the Ghoulies to attack the Serpents, Jughead orders Cheryl to shoot another arrow at Penny. Ultimately, she lets him go but not before telling him that he just made the Northside fair game.