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Phenotrans are the secondary antagonists of the Dead Rising franchise.
They are a large pharmaceutical company and multimillion-dollar corporation responsible for manufacturing the controversial, anti-zombification drug known as Zombrex. as well as those responsible for causing outbreaks both in Las Vegas and Fortune City.
History[]
Events between Dead Rising and its sequel[]
Phenotrans created an anti-zombification drug known as "Zombrex" presented by Isabela Keyes. Since she and her brother Carlito Keyes were responsible of for the Willamette outbreak and she would be arrested, she has no choice, but to work for Phenotrans to produce Zombrex.
Las Vegas outbreak[]
While Zombrex was overprofited, Phenotrans was running out of Queens they needed, thus they created a gas substance that attracts and causes regular zombies to be mutated that create more Queens to develop the medication.
Phenotrans unleashed Queens in the city to infect people. The government ordered a firebomb to destroy Las Vegas.
Fortune City outbreak[]
Raymond Sullivan, under Phenotrans' order, unleashed the zombies to infect the city.
While the military arrived, Phenotrans unleashed a gas that infects the zombies making them more aggressive and durable that were able to kill soldiers. Phenotrans still can blame Chuck Greene for the outbreak.
Phenotrans Facility[]
While Chuck is left alone and goes to a facility, Frank West arrived to save him. Phenotrans' director, Marian Mallon, making her appearance, reveals she thanks to Isabella for finding a cure, but Marian refuses to release it to the public claiming that human race deserves a zombie apocalypse.
Despite the facility being self-destructed to detonated that Mallon initiated, Phenotrans still continues to rise after this.
Dead Rising 3[]
It is largely unknown what became of Phenotrans after a good bit of their misconduct was exposed, but they are stated to've declared bankruptcy in response to allegations that related them to prior outbreak incidents.
This status of business dissolution in the decade that followed events prior to Dead Rising 2 and Case West isn't entirely accurate nor properly clarified. As Frank West and Chuck Greene's best efforts to expose the corporation for their proliferating the perpetration of zombie attacks for the sake of disaster profiteering never truly succeeded in bringing them to justice.
Despite these critical allegations against the company, Phenotrans still played a large role in upcoming events, having worked in tandem with the U.S. department of health to invent a new method of dispersing Zombrex to the infected populace of wider America.
These devices known as Zombrex Chips were designed for the purpose of surgically implanting daily implements of Zombrex needed to preempt the conversion of a parasite infected host via insertion under an afflicted person's skin, usually around wherever a good concentration of bodyfat for the sake of regular inhibitive deployments to suppress the transformation into a zombie. In the event they do turn, the chips act as a GPS tracking devices for zombie detainment authorities to apprehend before another outbreak occurs. Such a facility was so successful that the U.S. Government made it a mandatory law that all infected american citizens be refitted with Z-Chipping effective immediately. Even going so far as to cover all expenses for the procedure for national implant proliferation, seeing as no one wished for history to repeat itself and given how most could not afford Zombrex to begin with.
Los Perdidos Outbreak[]
On the surface this seemed beneficial to all, behind the scenes however. The sanctioned program was far more sinister, said Z-Chips were the furthest thing from remotely foolproof in the effort to protect U.S. Civilians from turning undead.
As was the stereotypical case with corruption from up on high. A boatload of tensions resulted from disregard from the newly minted law supposedly made in the common goods defense. Many people were not onboard with this flimsy program and as such, were ostracized and persecuted as lawless potential outbreak sources colloquially known as The Illegals. Persons of interest whom refused to get chips implanted due to being wise to just how malignant individuals running the show well and truly are.
Their resistance being mounted on the basis that Z-chips were secretly being use to abuse and deprive the country's citizens of their privacy. That said devices didn't just turn into tracking devices when individuals turned zombies; but were active on a regular basis before then.
More to the point, Marion Mallon; who until recently was thought to've been incarcerated for her long spanned malignance running the supply & demand for boxed Zombrex. Was convinced by the now equally maligned Isabella Keyes to trigger another mass outbreak in the hispani-americana city of Los Perdidos. All for the sake of finding the illusive immune amongst the 50 orphans Carlito had shipped to American foster homes in his grand scheme. To that end, they secretly switched off all functioning chips within and (partially) without city limits using a unique radiation pulse; leaving everyone whom submitted to the Zombrex Chipping initiative to turn practically overnight.
Their armed forces co-conspirator General John Hemlock, would spearhead their diabolism for his own ends to initiate plans for a military coup in the form of rule by the sword. Using the epidemic he helped cause as a means of taking over the wider country by frightening people with the present threat of urban wide zombification. Something which would act as a cover for secretly murdering the current president; not to mention any and all survivors in the hot zone to cover his and SpecOps misdeeds, so he can takeover as director in chief until the disaster had been quelled.
Government affiliated publication broadcasting known as the Zombie Defense and Control network would regularly produce news updates in regards to the current state of affairs within the business world.
ZDC News stating that the larcenous company had finally gone under when an anonymous rumor that it was not the turning of an illegally infected denizen of the greater metropolitan area which lead to the current crisis. But was in fact a faulty design pertaining to their implants which was the real epicenter of the event; such a revelation caused the company stock to plunge, hitting rock bottom.
Moreover, Congress had been subtly running Federal Bureau of Investigation inquiries into the background of Phenotrans in light of the current dilemma. Said government faculty having done some raids to peruse information confirming their suspicions at corporate HQ where the Zombrex Chips are manufactured. Sufficed to say, the facility and all interconnected assets where seized leading to the dissolvement of the business venture. Forcing them to suspend all activity and close down indefinitely.
