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Jafar says: Read my lips and come to grips with the reality!

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Woody Johnson: Oh, no. It's Pita.
Steve Williams: Peta?
Woody: No, Pita with an "I". We call them that so we don't get sued.
~ Woody and Steve on Pita.

People are less Important Than Animals, better known as Pita, is a minor villainous organization in Brickleberry, only appearing in the episode "Squabbits". Pita is an animal rights organization that believes the extermination of all humankind will benefit the animals of the world.


In "Squabbits", Pita showed up to stop Brickleberry National Park from killing the squabbits that were overpopulating the park. Woody Johnson specified to Steve Williams that Pita was different than Peta, so that their show wouldn't get sued. Nonetheless, Pita locked the Brickleberry park rangers in a cage and tortured them. Even after the squabbits went wild and started killing everybody, Pita still defended their honor. The squabbits would attack Pita themselves and Pita would allow it, as the people there truly believed they were inferior to the animals and served no purpose other than to be bodily mutilated, ripped apart, killed, and eaten for the sole purpose of nurturing animals.



  • Pita is an obvious parody on Peta.


          Brickleberry Title.png Villains

Brickleberry National Park
Woody Johnson | Steve Williams | Malloy | Denzel Jackson | Connie Cunaman | Ethel Anderson

Recurring Characters
Bobby Possumcods | BoDean Lynn | Dr. Kuzniak | Jorge | Firecracker Jim | Anita Johnson | Flamey the Bear | Hobo Larry | Angel Dust | Reverend Rosty | Phil | Asher | Ku Klux Klan | Fat Little Asian Boy | Yucko the Clown

One-Time Characters
Nikolai | Ivan | Squabbits | Pita | Jesus Hates Homos Church | Kirk Sanders | Krogg | Duke Dick | Brickleberry Ghost | Astral | Aubrey | Freakshow Ringmaster | Magnus Blickensderfer | Ken | Lucy Anderson | Hubert Anderson | Brant | Moose Nazir | Joe Wolf | Gary Raccoon | Neil Deer | Cool Friends Gang | Warden Tiny Smalls | Meat Hammer | Latin Kings | Dr. Kurt Thoreau | Indian Tribe | Super Rape | Satan | Father Quinn | Donnie Cunaman | Barack Obama | Caucasian Club | Russ Rowland | Chang | Manslaughter McGill | Tammy Jane | Shawn Kemp | Gay Mafia | Jack Abowski | Sea Monkey | Todd Ford | Jimmy Wisniewski | Officer Briggs | Satan's BFFs | Rodney | Pope Francis | Inner-City Delinquents | Woody Johnson Inc. | Alien Cows | Lieutenant Cow | Dr. Moozniak | Poachmaster General | Tom Selleck

Bouvine Overlord | Future Bobby | Jesus Jackson | Adolf Hitler | Harry Johnson