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What's the time? Playtime!
~ Playtime CO.'s slogan.

Playtime CO. is the overarching antagonistic faction of the 2021 horror game Poppy Playtime. Once being the king of toys, its factory was left in a state of disrepair after all employees mysteriously disappeared without a trace.


The toy company is considered the king of toys. Since they have scientists and great technology, they have become very popular.

The truth about this company is that they are experimenting with humans to transmit their consciousness to the toys. Most of the experiments went well, but presumably Experiment-1006 "the Prototype" escaped and killed the employees and scientists.

10 years later some of them sent a letter to a former employee, that is, the protagonist of the game. In the letter, it is stated that you must meet them in the flower. At the end of chapter one, there was no one there except Poppy, a doll made by the company. Sometime along with its tenure, it shut its doors for reasons unknown and closed all its factories.


            Poppy Playtime Logo.png Villains

Playtime CO.
Elliot Ludwig | The Scientist | Leith Pierre | Marie Payne

Experiment-1006 | Huggy Wuggy | Mommy Long Legs | Bunzo Bunny | Mini Huggies | PJ Pug-A-Pillar