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What's the time? Playtime!
~ Playtime CO.'s slogan

Playtime CO. is the posthumous main antagonistic faction of the 2021 horror game Poppy Playtime. They serve as the posthumous overarching antagonists of the first (and currently only) chapter, "A Tight Squeeze". Once being the king of toys, its factory was left in a state of disrepair after all employees mysteriously disappeared without a trace.


The toy company is considered the king of toys. Since they have scientists and great technology, they have become very popular.

The truth about this company is that they are experimenting with humans to transmit their consciousness to the toys. Most of the experiments went well, but Experiment 1006 a.k.a. Huggy Wuggy oke managed to escape and then kill the employees and scientists.

Some of them sent a letter to a former employee, that is, the protagonist of the game. In the letter, it is stated that you must meet them in the flower. At the end of chapter one, there was no one there except Poppy, a doll made by the company. Sometime along with its tenure, it shut its doors for reasons unknown and closed all its factories.

Known toys

Poppy Playtime

Poppy was a doll made by Playtime Co. in 1960. The doll was unique that it could talk directly with people. This is the main toy that put the company on the map since it was a breakthrough in science. Unbeknowst to the public, however, to achieve this lifelike state, Playtime Co. experimented by transferring human consciousness and the digestive system (presumably of Stella Greyber) into the doll.

Huggy Wuggy

Made in 1984, this blue-furred monster figure was made to hug children. It became the company's best-selling toy and has become its mascot. Although the scientists of Playtime Co. aimed to perform the same experiment on Huggy that made Poppy the way she is, the experiment went wrong this time and Huggy went on a rampage, killing every employee.

Kissy Missy

A female version of Huggy Wuggy, possible main antagonist of Chapter 2.

Candy Cat

Possible future antagonist.


Possible future antagonist.

Boogie Bot

Possible future antagonist.


Possible ally or future antagonist.