What principles!? Did you understand even a single word of what I told you? I know what I want, and I take it. I take advantage of whatever I can, and discard that which I cannot. There is no room for sentiment or guilt.
~ President Shinra
These days, all it takes for your dreams to come true is money and power.
~ President Shinra

President Shinra is one of the two overarching antagonists of Final Fantasy VII and it's remake, alongside Jenova. He is the president and founder of the Shinra Electric Power Company (better known as Shinra Inc) and, although he plays a relatively short supporting role and is not seen very often he indirectly responsible for both the pollution of the world, as well as indirectly responsible for the creation of Sephiroth, the game's main antagonist.

President Shinra has two sons, Rufus Shinra (biological) and Lazard Deusericus (illegitimate), both of them were made high-ranking executives in Shinra.

In Final Fantasy VII Remake, he was voiced by Genzo Wakayama in Japanese and James Horan in English.


Before Crisis - Final Fantasy VII

President Shinra makes his first appearance in Before Crisis -Final Fantasy VII-. He is first seen by the player Turk in Junon where he is giving a speech. The eco-terrorist group, AVALANCHE attacks. The president escapes, but is shot by the AVALANCHE scientist Fuhito. He survives and calls in Sephiroth to attack the AVALANCHE commande, Elfé.

Later, President Shinra begins to suspect there is a traitor within Shinra. This thought is fueled by his son, Rufus, who suggestst the same. The president wrongfully accuses the Turk leader, Veld, and replaces him with Shinra's incompetent military head, Heidegger, for a mission based in Junon to eradicate AVALANCHE. Heidegger's position as the Turk leader proves to be temporary, as the President replaces him with Veld, after Heidegger's strategy at Junon almost destroys the entire city and Veld blackmails President Shinra with classified information.

President Shinra would later find out that the real Shinra traitor is his own son Rufus, who had been funding AVALANCHE in order to have his father killed so he would be able to take over the company. The Turks capture and use Rufus as leverage with President Shinra so that they can save their commander Veld, and his daughter, Elfé, AVALANCHE's commander. Rufus is neither killed nor stripped of his title despite being a traitor. President Shinra merely orders him to be placed under house-arrest in Junon. Rufus's absence is explained by claiming that he is on an "extended assignment overseas".

Final Fantasy VII

President Shinra is first seen during AVALANCHE's attack on the Sector 5 Mako Reactor. Having foreseen the attack, he has prepared an ambush. He engages in a short conversation with Cloud, before he sets Air Buster on them and leaves by helicopter. During the Shinra Headquarters infiltration, the party overhears a conversation between Shinra and some of his top executives, including Heidegger and Professor Hojo. He plans to leave Sector 7, which the Turks destroyed as a counter-attack to finish off AVALANCHE. The party meets the president again in person when they are brought before him after being captured while trying to escape with Aeris. After a brief conversation the President sends the party away to be locked up.

President Shinra is encountered one more time when the party arrives at his office, where he lies impaled by a large sword. Palmer, who was hidden during the assault, claimed that it was Sephiroth who killed him. After his death, Rufus takes his place as president of Shinra.

Final Fantasy VII Remake

In Final Fantasy VII Remake, Shinra plays more of a directly villainous role in this retelling, in which he is the secondary antagonist. Here, he is noticeably more of a direct threat to Avalanche, denouncing them as Wutai-funded terrorists in the effort to further ensure the loyalty of Midgar's citizen to Shinra, Inc. The President later personally orders the targeted assassination of Cloud's party via airstrike during Avalanche's bombing of Mako Reactor 5.

After ordering an overseeing the destruction of Sector 7 out of spiteful revenge, President Shinra discusses his plan of reshaping Midgar with his board of directors via the aid of the captured Aerith, the last of the Cetra. Shinra gives permission to Professor Hojo to do what he pleases with the Cetra, as long as he is able to provide results.

Much like in the original game, Cloud and his party are brought before the president after they attempt to rescue Aerith. However, in the remake, Shinra manages to avoid Sephiroth's initial attack, instead managing to escape only to end up in the custody of Avalanche. Barret manhandles Shinra, determined in making him confess the wrongdoings of Shinra, Inc and disprove the Wutai-Avalanche alliance. Shinra refuses and instead manages to hold Barret at gunpoint, where he callous voices his disregard for morality and lack of remorse, scoffing that his hostage's determination to "save the planet" from Shinra is weak if he is only asking him to clear Avalanche's name over stopping all mako production. President Shinra is killed when Sephiroth stabs him from behind.


           Final Fantasy logo.png Villains

Final Fantasy
Garland | Fiends of Chaos | Chaos | Astos

Final Fantasy II
Palamecian Empire
Emperor Mateus | Leon | Borghen | Dark Emperor | Light Emperor

Final Fantasy III
Xande | Djinn | Gigameth | Goldor | Gutsco | Hein | Cloud of Darkness

Final Fantasy IV
Baron Empire
Golbez | Kain Highwind | Baigan | Dr. Lugae | Red Wings | Elemental Archfiends

Zemus | Maenad | The Creator

Final Fantasy V
Exdeath | Gilgamesh | Enkidu | Demons of the Rift | Void | Enuo

Final Fantasy VI
Gestahlian Empire
Emperor Gestahl | Kefka Palazzo | Typhon | Ultros

Cult of Kefka
Kefka Palazzo | Magic Master

Final Fantasy VII
Shinra Inc.
President Shinra | Rufus Shinra | Heidegger | Palmer | Professor Hojo | Professor Hollander | Scarlet
Elena | Reno | Rude | Tseng
Kadaj | Loz | Yazoo

Don Corneo | Fuhito | Genesis | Jenova | Omega Weiss | Sephiroth

Final Fantasy VIII
Adel | Fujin | Griever | NORG | President Vinzer Deling | Raijin | Seifer Almasy | Ultimecia

Final Fantasy IX
Alexandrian Empire
Queen Brahne | Thorn and Zorn | Meltigemini | Kuja

Garland | Necron

Final Fantasy X
Seymour Guado | Yo Mika | Wen Kinoc | Lady Yunalesca

Leblanc Syndicate
Leblanc | Logos | Ormi

Jecht | Shuyin | Sin | Yu Yevon

Final Fantasy XI
Promathia | Shadow Lord | Shantotto

Final Fantasy XII
Archadian Empire
Vayne Solidor | Doctor Cid | Gabranth | Ba'Gamnan | Bergan | Ghis | Venat | Gerun

Judge of Wings | Feolthanos

Final Fantasy XIII
Barthandelus | Bhunivelze | Caius Ballad | Jihl Nabaat | Order of Salvation | Orphan | Yaag Rosch

Final Fantasy XIV
Garlean Empire
Varis Zos Galvus | Nael van Darnus | Gaius van Baelsar | Zenos Yae Galvus | Livia Sas Junius | Nero Tol Scaeva | Regula Van Hydrus | Rhitahtyn Sas Arvina

The Paragons/Unsundered Ones
Lahabrea | Elidibus | Emet-Selch
Igeyorhm | Nabriales | Warriors of Darkness | Fandaniel

Quickthinx Allthoughts

Heavens' Ward | Lolorito | Nidhogg | Teledji Adeledji | True Brothers of the Faith | Archbishop Thordan VII | Vauthry

Final Fantasy XV
Empire of Nilfheim
Iedolas Aldercapt | Ardyn Izunia | Glauca | Ravus Nox Fleuret | Loqi Tummelt | Caligo Ulldor | Verstael Besithia

Bahamut | Ifrit | Somnus Lucis Caelum

Final Fantasy: The 4 Heroes of Light
Servants of Chaos (Asmodeus | Beezlebub | Belphegor | Leviathan | Lucifer | Mammon

Final Fantasy: The Spirits Within
General Hein | Phantoms

Final Fantasy: Unlimited
Earl Tyrant | Fungus | Herba | Oshca | Pist Shaz XI | Solijashy

Final Fantasy Adventure
Dark Lord | Julius | Glaive Empire

Final Fantasy Crystal Chronicles
Meteor Parasite | Raem

Final Fantasy Crystal Chronicles: Echoes of Time

Final Fantasy Crystal Chronicles: My Life as a King
Dark Lord

Final Fantasy Crystal Chronicles: Ring of Fates
Cu Caspel | Galdes

Final Fantasy Dimensions

Four Generals
Asmodai | Baugauven | Styx | Vata

Final Fantasy Mystic Quest
Dark Lord

Vile Four
Dualhead Hydra | Flamerus Rex | Ice Golem | Pazuzu

Skullrus Rex | Stone Golem | Twinhead Wyvern

Final Fantasy Tactics

The Lucavi
Belias | Cuchulainn | Dycedarg Beoulve | Marquis Elmdor | Vormav Tingel/Hashmal

Algus | Delita Hyral | Gafgarion | Gerrith Barrington | St. Ajora | | Wiegraf Folles

Final Fantasy Tactics A2
Alys the Ensorceled | Duke Snakeheart | Maquis | The Night Dancer

Ewen | Illua

Klesta | Neukhia

Final Fantasy Tactics Advance
Llednar Twem | Queen Remedi

Final Fantasy Type-0
Cid Aulstyne | Gala | Gilgamesh Ashur | Nimbus | Qator Bashtar | Qun'mi Tru'e

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