The Red TruMoo Man appears in all the TruMoo television commercials along with his positive counterpart, White TruMoo Man. The Red TruMoo Man's job is to provide the conflicted parent with reasons to hate and dislike TruMoo for being unhealthy and tasting bad.
Ironically, whenever he tastes the TruMoo for himself, he is reluctantly overcome with delight over how delicious it is to him. The parent then proceeds to pour a glass of TruMoo for his/her child, much to the Red TruMoo Man's dismay.
In one commercial in 2015 , he's the one who encorage the parents to serve the Trumoo chocolate milk, has the father was uncertain , but the white one encourage him to do it too.
- The Red TruMoo Man represents the "Lil Devil" on everyone's shoulder who tries to make us do the wrong thing.
- The Red TruMoo Man always loses in the end, for not even he can resist the deliciousness of TruMoo.