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At the beginning of the film, Roland at first appeared to be excited about his upcoming marriage with Marianne, the future queen of the Fairy Kingdom. However, he was seen kissing another fairy girl behind her back and as a result, Marianne called off the wedding. During the Spring Ball, it was revealed that the real reason for the marriage was so he could rule the forest and more importantly, to be blessed with the King's army. In order to do that, Roland sends an elf named Sunny (who is the best friend and secret admirer of Marianne's sister Dawn) out on an errand to the Dark Forest so that the Sugar Plum Fairy would make up a bottle of love potion.
While Roland planned to use it onto Marianne at an air festival (in order for her to fall in love with him again), The Bog King and his minions crash the party and then abduct Dawn. He grew furious after Sunny's "errand" resulted Marianne into beginning the rescue mission by herself.
Later on, Roland is granted a small army by the King and travels into the dark forest. At the Bog King's throne room, he demands that The Bog King would hand Marianne and Dawn over in exchange for giving him the love potion. He notices that Marianne and the Bog King have feelings for each other and begins making stupid faces at the latter. After a brief fight, he signaled the command to go and had a few soldiers tear the castle down. He then gets knocked down by a falling rock. In the end, he blows the potion into Marianne's face and hoped to "earn" her love in an instant by making himself the first person she sees. However, due to her true feelings for the Bog King, the potion did not take effect. Marianne then punches him in the face, causing Roland to fall off a cliff and get hit with the rest of the love potion.
During the credits, Roland, who apparently survived the fall, emerges from the valley holding a female purple fly (one of the Bog King’s suitors from early in the film) in his arms. Thanks to getting sprayed with the potion, he falls madly in love with her and she reciprocates the feelings, much to the disgust of his army. Roland tells her to ignore them and professes his "love" for her by saying that she is beautiful to him. The two share a passionate kiss and become a couple.
Roland has all of the typical traits found in a fairy/human-like stature standing only a few inches tall, with pointed ears and a pair of brown and orange butterfly wings.
He is notably handsome by fairy standards, possessing a muscular physique, strong jawline, flawless skin, light green eyes, and blond hair. He notably wears a shining green and gold armor with leaf-patterns all over his body.
Roland is shown to be utterly an arrogant, self-serving, cruel, duplicitous, mean-spirited, selfish, despicable and an overall toxic fairy being who is willing to resort to stoop very low in order for his goals to be met. He is also adulterous, as he is seen cheating on Marianne by kissing another fairy girl on his and Marianne's wedding day.
It was quickly revealed that he never really loved Marianne, he just wanted to marry her into the throne and to have her father's army. He is very smarmy, often trying to woo over any female (mostly Marianne) with his cocky attitude, to seldom success.
Roland is also quite lazy and a coward as he uses fairies to shield himself against Marianne's wrath, sends Sunny on a mission to recover the ingredients needed to make a love potion instead of doing it himself, and hides when the Bog King's forces attack his home.
Powers and Abilities
His wings grant him the power of flight, though he prefers riding on the back of his squirrel. While possessing no magical or supernatural powers, Roland is rather skilled with a sword, as well as commanding his own team of loyal subordinates.
Roland doing a Faux Scare.
Roland with his then fiancée Marianne.
Roland kissing his bug girlfriend
"What are you trying to say?"
Roland cheating on Marianne.
Strange Magic - Can't Help Falling In Love
While the Bog King was thought to be the main antagonist at first, Roland takes on the role, because he had bigger plans than anyone else.