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|“||You tell me exactly what you want, and I will very carefully explain to you why it cannot be.||„|
|~ Simeon Yetarian|
Simeon Yetarian is the opening antagonist in Grand Theft Auto V, and a central character in Grand Theft Auto Online.
He was voiced by Demosthenes Chrysan.
Simeon is an automotive dealer of a Armenian heritage. His car dealership business, however, is crooked; he sells cars to people who cannot afford them and then repossesses them after they fail to pay their fees..
In the liberal atmosphere of Los Santos, he has learned to use his ethnicity to his advantage and accuse anyone who gives him any sort of bother of being racist. This makes it easier for him to scam them as he knows they will likely accept the deal to avoid getting on his bad side.
Events of GTA Online
Simeon makes an appearance in GTA Online and gives the protagonist a few repossession jobs to do as he considers them to be in his debt after giving them free upgrades to their car at Los Santos Customs. In this mode, he refers to himself as the protagonist's "uncle". In this game, he's stern but polite, treating the player well as long as they follow his orders.
As of 2017, Simeon is still running his business and gives the GTA Online Protagonists new jobs to fulfill.
Events of GTA V
Simeon has employed Franklin Clinton and Lamar Davis as repo men (his only employees alongside his unseen nephew, Sacha). He is first seen making a sale to Jimmy De Santa. After naming Franklin "employee of the month", he sends Franklin and Lamar into Vagos-controlled territory to repossess a motorbike. After a shootout with Vagos gang members, Lamar decides to keep the bike. Simeon subsequently accuses Franklin of having stolen it, and orders him to repo a yellow SUV that had been sold to James De Santa. Although Franklin recovers the SUV, Michael De Santa, who saw him coming and hid in the back seat, ambushes him at gunpoint. Michael informs Franklin that James could not have problems yet, since he only just got the car and accuses Simeon of running credit fraud. He forces Franklin to drive the SUV through the window of Simeon's dealership at gunpoint; Michael reimburses Franklin and roughs up Simeon, who proceeds to fire both Franklin and Lamar. Later on, Simeon phones Franklin and threatens him for what he did. He even outright states that Franklin should have died if it meant ensuring that his business didn't suffer. This is the last time the player encounter him in the game unless you do the below-mentioned Random Event.
If either Michael or Franklin enter his shop in the time between "Complications" and "Mr. Philips" they will be treated as hostiles and several armed men will try to execute them, prompting them to kill them in order to survive. Simeon can be killed during this event. After setting his guards on either Michael or Franklin (the latter deciding to kill him for the way he treated him throughout his employment), he will either run out of the shop or cower and hide in his office, where he can be confronted and killed, though he still posts Bleeter and Lifeinvader messages until the end of the main storyline. Whether he lived or that this was an in-game error is unknown. Either way, this random encounter will be his final physical appearance in the game. This, however, is non-canon, as Simeon is still alive and still running his business as of 2017 in the GTA Online universe.
In GTA Online, Simeon periodically sends SMS messages requesting that the player find and deliver a car to his garage in the Docks. Each message lists five models that may be used to fulfill the request. The cars requested tend to be premium sedans, coupés, and SUVs. Once a car is located to fulfill the request, a dialogue will state that this is a car requested by Simeon and the player will receive two wanted stars. Once the wanted level has been lost, the player is instructed to respray the car, and deliver it to a garage in Terminal Island dock marked by an ‘S’. A successful delivery is rewarded by a sum of money dependent on the model and condition of the car.
The models Simeon requests include:
- Coupé: Ocelot F620, Ocelot Jackal
- Motorcycle: Western Bagger, Western Daemon
- Muscle: Albany Buccaneer; Vapid Dominator
- Sedan: Cheval Surge, Obey Tailgater; Benefactor Schafter
- Sport: Maibatsu Penumbra, Schyster Fusilade
- SUV: Bravado Gresley, Dunreardy Landstalker, Emperor Habanero, Fathom FQ2, Mammoth Patriot, Karin BeeJay XL, Benefactor Serrano
- According to the Rush Casting Call, Simeon's beta name was Harut Vartanyan.
- He is the first revealed character in the GTA series to be Armenian.
- Upon investigating Simeon's office during the Random Event, it can be seen that Simeon replaced Franklin's Employee of the Month plaque with a plaque dedicated to himself.
- Although Simeon can be killed in story mode, in Grand Theft Auto Online, he is still alive and running his business as of 2017, thus making it canon in the Online version and non-canon in story mode.