Streamberry

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Evil Organization
Full Name	The Streamberry Corporation
Alias	Streamberry (trading name)
Origin	Black Mirror
Foundation	Unspecified
Headquarters	Global
Commanders	Mona Javadi (CEO)
Agents	Kate Cezar (producer)
Powers / Skills	High-level business skills Reality-warping with the Quamputer
Goals	Make personalized shows for every user Profit from others' stories.
Crimes	Invasion of privacy Corruption
Type of Villains	Reality-Warping Corporation

“	Lawyer: I have to say that, actually, legally, the Streamberry Corporation can actually do this. Joan: What, how? Lawyer: Trust me, I'm as shocked as you are. Joan: But the show is using my life! It's my name, it's my career...it's me. They're using me. Lawyer: And you assigned them the right to exploit all of that. Joan: What, when? Lawyer: Terms and conditions.	„
	~ Joan learning of Streamberry's terms and conditions which allow them to use their users' likenesses for entertainment.

Streamberry Co. are the main antagonists of the Black Mirror Season 6 episode, Joan is Awful. It later appears in the episode, Loch Henry in a more supporting role, yet still exploitative.

Background

Loch Henry

Seeking funding for their documentary on the Loch Henry murders, Davis, Pia and Stuart present the documentary to the producer, Kate Cezar. She is seemingly interested but realises the story is saleable to the public on the basis they uncover new information about the case. They learn that Davis' mother and father and accomplice are responsible for the murders. Streamberry takes control of the documentary and produces it.

Joan is Awful

Joan and Krish discover a Streamberry show titled Joan Is Awful. Depicted by Salma Hayek, the unlikeable, fictionalised version of Joan plays out events from Joan's day. Krish leaves after seeing the fictional Mac and Joan kiss. The programme shows Hayek's Joan discovering Joan Is Awful, with its own version of Joan, before Hayek's Joan is left by Krish.

Joan is fired due to the show and told by a lawyer that Streamberry's actions are legal due to their terms and conditions. The show is made by a cutting-edge quantum computer using CGI-based virtual actors and real-time data gathered from Joan's devices.

To get a reaction from Hayek, Joan—with a penis drawn on her forehead—dresses as a cheerleader and defecates in a church, interrupting a wedding. After this is depicted in Joan Is Awful, Hayek speaks to a lawyer who says that Streamberry can use her likeness and personalities like this as she has licensed it to them. Hayek meets with Joan and they plot to destroy the quantum computer.

Hayek persuades a receptionist to allow her into Streamberry's office and lets Joan in. They pass the CEO Mona Javadi, who explains to the journalist Fatima Klaas that Streamberry plans personalised, computer-generated content for all users. Joan was chosen as she is completely average, while the negativity of the Is Awful brand maximises engagement.

Joan and Hayek reach a technician, Beppe, who reveals that they are in a simulated reality where Joan is based on a Source Joan with a likeness of Annie Murphy. Javadi arrives and begs Joan not to destroy the quantum computer, which would destroy all realities above theirs. Joan realises that Source Joan has already decided to smash the computer and follows suit.

Trivia

• Whilst they are the main antagonists in Joan is Awful, Streamberry takes on a more supportive role in Loch Henry. However, aspects of villainy are still present as it becomes clear the streaming service cares only about its profitability, rather than the story itself.
• Streamberry is a spoof of Netflix, which took over distribution and ownership rights from Channel 4 in 2016.
  • To promote season six of Black Mirror, Netflix briefly rebranded itself as 'Streamberry', changing its logo and textual branding.
  • Streamberry's feature in the series can be seen as self-referential and self-ridicule, as Netflix owns and solely distributes Black Mirror after purchasing it from British TV station Channel 4 in 2016.