Zovaal, now known as The Jailer, is a major antagonist in Warcraft franchise and a member of the Pantheon of Death, serving as the unseen overarching antagonist in World of Warcraft: Battle of Azeroth, the main antagonist of World of Warcraft: Shadowlands, and one of the main antagonists of the overarching series as a whole.
Once filling a vital role of overseeing eternal torment and imprisonment for the foulest of souls, The Jailer turned on his fellow Eternal Ones, forcing them to seal him away within his own realm. Pulling the strings behind the scenes, it was his plan to have Sylvanas Windrunner ascend to the position of Warchief of The Horde, thus, indirectly, making him responsible for all the atrocities the Banshee Queen committed, as well as ultimately revealing his plans in action over the course of decades in Azeroth.
Biography
One of the Eternal Ones, primordial entities of death, Zovaal once worked in harmony with his kin in providing an essential aspect of the cycle of life and death; the eternal imprisonment of the most twisted and irredeemable souls in existence.
However, eons ago, he betrayed the others, and sought to bring about a new age of death and darkness to the Shadowlands, and the worlds beyond.
Orchestrating a plot, he completely disrupted this cycle and brought drought and misery to the Shadowlands by stealing all the arriving souls, and in turn, their anima, the vital resource of the afterlife. He orchestrated the ascension of Sylvanas to the position of Warchief, leading to the destruction of Teldrasil, as well as the liberation of the Old God N'Zoth, and then the shattering of the veil itself.
Zovaal's ultimate goal is the complete unmaking of all of reality, and in turn, recreate it in his will, and subjugate all of creation to it.
Personality
The Jailer is a paragon of evil and malice. While he was originally in harmony with the rest of his kin, over time he would become full of hate and cruelty. Harboring an extreme drive to enslave and punish, Zovaal sees all of creation as a perversion of what he sees as a perfect universe, this being a universe where all life and death is bound to his will. Secretly responsible for a large number of the worst events in Azeroth's history, there is no deed too evil, no plan too reprehensible to achieve his goals. In the end, all will be unmade, and all life in the universe will end, and be born anew as slaves to Zovaal.
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